170427 giving your brand a boost through social first ... · make your brand personality rewarding...

Brainzooming™

©2017, The Brainzooming Group @Brainzooming #SMSSummit #SocialFirst

through Social‐First Content

Mike BrownBrainzooming.com

Brainzooming™


Brainzooming.com

Mike BrownFounderThe Brainzooming Group

http://brainzooming.com/




Brainzooming™


http://info.brainzooming.com/fun‐strategy‐ideas

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http://info.brainzooming.com/ten‐big‐nos‐innovating

http://info.brainzooming.com/fun-strategy-ideas

http://info.brainzooming.com/ten-big-nos-innovating

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Download Questions, Exercises, Frameworks

http://info.brainzooming.com/smss2017

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CONTENTMARKETING

SOCIAL MEDIA

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Brainzooming™


AudienceNeeds & Interests

Compelling Content& Interaction

BrandLoyalty

Social First

TraditionalMedia

NetworkBuilding

Integrating Your

Brand

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Brainzooming™


What So Many

The Too Frequent Content Mix for a Brand

Reality

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-Social‐First Content Rests on

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3 Ingredients for Social‐First Content

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How do you describe your

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We get it done in 10 questions!

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10

How old is this person?

What is his/her demographic profile?

What are the person’s job title, role, goals, challenges?

What are the range of responsibilities they have?

What’s on their professional frontier?

What life stage is this person in?

What is this person passionate about?

What personal aspirations and issues are top of mind?

What topics are of greatest interest to them?

What activities do they enjoy?

info.brainzooming.com/smss2017

Brainzooming™


How many

do you need for your content?

Ideally,one for each distinctly different

type of audience memberwith a different journey.


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Familial Mentor BFF CSRep Maven Comedian SnarkyConfidant Teacher Straight Shooter Newsperson Cool/Hip Gossip

ENGAGING PERSONALITY?Are you conveying an

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What

make your brand personalityrewarding to be with for your audience?

How are you creating personality in your content?

Brainzooming™


Familial Mentor BFF CSRep Maven Comedian SnarkyConfidant Teacher Straight Shooter Newsperson Cool/Hip Gossip

IS MISSING?What personality

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getcoleman.com

A Fun Example of the Content

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Think about the places where you share your company's social content as corporate campfires.

Photo via Shutterstock

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Finding a

CREDIBLEway to address

audience interests

GREAT TOPIC?What makes a

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What should

deliver for your audience?SOCIAL-FIRST CONTENT

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Via Kodi FosterVP – Data Strategy at Viacom

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Exercises to Communicate

Answering Questions

Think‐Know‐Do

Finding the Cool in Your Brand

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What

do they ask along the journey?

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Prospect Journey‐Based

Awareness• What should I know about this activity, but might

easily overlook?

• Why are some things more important than others to get desired benefits?

• Is there one place where I can get all the information on trends, how‐tos, and other important facts for this activity?

• When will this be the most important, beneficial, or valuable for me?

• What case studies show how this is being done in new and successful ways?

• Is there anything important I should know about the various providers in this category?

Consideration• What are important decision criteria to explore?

• Are there short cuts I can take in looking at all the options?

• Does anyone have a graphic that shows all the important features, outcomes, and benefits of all the choices?

Decision• If I expend more for a promise of greater benefits,

how will I justify the investment?

• Are there tools to evaluate the benefits of making the right selection?


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What does your brand

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What do you think about

topics your audience should know more about?

What recent developments do you think will have the greatest impact?

What opinions have you developed from

the years of experience?

What are our employees learning through our work?

What is insider knowledge others don’t know or won’t share?

What are behind‐the‐scenes looks and information the audience

would appreciate?

What are exclusive opportunities in which your organization engages (or makes available to clients)?

What special help does the organization know is important for clients?

What do you do to make

experiences special?What persona questions do you answer?What does your team do to

help the persona?How do you improve the community?What does your team do outside work?

Brainzooming™


info.brainzooming.com/smss2017

Brainzooming™



Brainzooming™


Idea to Boost Your Brand With

http://info.brainzooming.com/SMSS2017

Brainzooming™


AudienceNeeds & Interests

Compelling Content& Interaction

BrandLoyalty

Social First

TraditionalMedia

NetworkBuilding

Integrating Your

Brand

-

Brainzooming™


Email: [email protected]

Phone: 816‐509‐5320

http://info.brainzooming.com/SMSS2017

170427 giving your brand a boost through social first ... · make your brand personality rewarding...

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