1701 how do i deliver my marketing campaigns
TRANSCRIPT
Introduction – How a webinar works
• Total duration: 45 min
• Polling questions
• Presentation
• Microphones will be muted
• Ask questions using the chat function
• Q&A
• This webinar will be recorded and you’ll be able to view it
again via the link we will send after the webinar.
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Last Webinars
• How financial reports can help you grow and assess your
current situation
• Why your practice needs a marketing plan
• Content is King, this is why content is essential to reach
your goal
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Goals of this webinar
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• Enabling you to (proactively) communicate with your
customers in different scenarios by giving practical
examples
• Show you the value of direct communication to customers
Polling questions:
• Do you send newsletter to your customers?
• Did you send any direct mailings to your customers last
year?
• Which method do you prefer for direct/mass mailings?
• Do you have a year plan for sending direct mailings?
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Example 1: Poisoned Cat(s)
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Text message/SMS
Method
Veterinary practice has treated multiple poisoned cats in the same area.
Situation
Proactively making clients aware that there is a dangerous situation for their cats in the area.
Objective
• Go to extramailingmailing filters on contacts• Select mailing option: SMS• Select:
• Owner has Cats• Last Activity after: 01-01-2016• Filter on Address: Postcode of certain area
StepsMr. Kreun, please note that cat poisoning is occurring in your area. Please keep your cat inside and if you have questions don’t to hesitate to call us.
Message
Example 2: Non vaccinated patients
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Method
60% of your pets are vaccinated, all the others never get an invite for a vaccination
Situation
Making clients aware of vaccination
Objective
• Go to extramailingmailing filters on products • Select mailing option: Email• Filter on:
• Owner has Dogs• Last Activity after: 01-01-2016• Select products: Select all the vaccinations: you can select
more then 1 with CNTR button• Select has not had the product • Select period: 01-01-2016 until today
• Create content
Steps
Example 3: Dog with a high risk on DCM
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Traditional Mail / A letter
Method
Some canine breeds have a higher chance on DCM, owners are not informed about this.
Situation
Preventing dogs from getting sick OR informing clients that treatment is possible.
Objective
• Go to extramailingmailing filters on products • Select mailing option: Post • Select:
• Owner has Dogs• Last Activity after: 01-01-2016• Age: Between 5 month’s and 5 years • Select Species: Dobberman, Cavalier, enz. • Select products: ProBNP test• Select has not had the product • Select period: 01-01-2016 until today
• Select content
Steps
Example 4: High risk of cats with kidney problems
What percentage of cats will get kidney failure when they
become older?
Example 4: High risk of cats with kidney problems
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Traditional Mail / A letter
Method
Over 50% of the older cats will have kidney failure
Situation
Prevent cats from being sick or start the treatment on time
Objective
•Go to extramailingmailing filters on products •Select mailing option: Post •Select:
•Owner has Cats•Last Activity after: 01-01-2016•Age: Older then 7 years•Select products: SDMA/ Blood test•Select has not had the product •Select period: 01-01-2016 until today
•Select the content
Steps
Example 5: Birthday cards
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Birthday card
Method
Finding a moment to bond with your customers
Situation
Stay on top of mind with your clients by sending a highly personal message.
Objective
• Go to extramailingmailing filters on patients • Select mailing option: Card/Post• Select:
• Birthday• Check filter on Anniversary
• Select the content
Steps
Example 6: Non vaccinated Rabbits
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Method
A lot of rabbits are not vaccinated.
Situation
Inform the customer about the risks
Objective
• Go to extramailingmailing filters on products • Select mailing option: Email• Select:
• Owner has Rabbits • Last Activity after: 01-01-2016• Select products: Select all the vaccinations: you can select
more then 1 with CNTR button• Select has not had the product • Select period: 01-01-2016 until today
• Create content
Steps
Example 8: Tick alert
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Text message
Method
Ticks starting to come back
Situation
Ensuring that customer is aware of methods to prevent Ticks.
Objective
• Go to extramailingmailing filters on contacts • Select mailing option: SMS• Select:
• Last Activity after 01-01-2016• Select the content
StepsMr. Kreun, tick season for animals has started, prevent ticks now and stop by our practice!
Message
What’s next?
• Price increase webinar
• Help.animana.com and register
• Please help us improve these webinars and fill in the survey that will be presented after this webinar has ended
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