1701 how do i deliver my marketing campaigns

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How do I deliver my marketing campaigns to the right people? By Harm-Jan Kreun 1

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How do I deliver my marketing campaigns to the right people?

By Harm-Jan Kreun

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• Role at Animana

• Prior experience/educational

International Key Account Manager

Harm Jan Kreun

Introduction – How a webinar works

• Total duration: 45 min

• Polling questions

• Presentation

• Microphones will be muted

• Ask questions using the chat function

• Q&A

• This webinar will be recorded and you’ll be able to view it

again via the link we will send after the webinar.

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Last Webinars

• How financial reports can help you grow and assess your

current situation

• Why your practice needs a marketing plan

• Content is King, this is why content is essential to reach

your goal

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Goals of this webinar

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• Enabling you to (proactively) communicate with your

customers in different scenarios by giving practical

examples

• Show you the value of direct communication to customers

Polling questions:

• Do you send newsletter to your customers?

• Did you send any direct mailings to your customers last

year?

• Which method do you prefer for direct/mass mailings?

• Do you have a year plan for sending direct mailings?

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Example 1: Poisoned Cat(s)

Did you treat poisoned cats in your practice last year?

Example 1: Poisoned Cat(s)

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Text message/SMS

Method

Veterinary practice has treated multiple poisoned cats in the same area.

Situation

Proactively making clients aware that there is a dangerous situation for their cats in the area.

Objective

• Go to extramailingmailing filters on contacts• Select mailing option: SMS• Select:

• Owner has Cats• Last Activity after: 01-01-2016• Filter on Address: Postcode of certain area

StepsMr. Kreun, please note that cat poisoning is occurring in your area. Please keep your cat inside and if you have questions don’t to hesitate to call us.

Message

Example 2: Non vaccinated patients

What is your vaccination percentage (cats & dogs

combined)?

Example 2: Non vaccinated patients

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Email

Method

60% of your pets are vaccinated, all the others never get an invite for a vaccination

Situation

Making clients aware of vaccination

Objective

• Go to extramailingmailing filters on products • Select mailing option: Email• Filter on:

• Owner has Dogs• Last Activity after: 01-01-2016• Select products: Select all the vaccinations: you can select

more then 1 with CNTR button• Select has not had the product • Select period: 01-01-2016 until today

• Create content

Steps

Example 3: Dog with a high risk on DCM

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Traditional Mail / A letter

Method

Some canine breeds have a higher chance on DCM, owners are not informed about this.

Situation

Preventing dogs from getting sick OR informing clients that treatment is possible.

Objective

• Go to extramailingmailing filters on products • Select mailing option: Post • Select:

• Owner has Dogs• Last Activity after: 01-01-2016• Age: Between 5 month’s and 5 years • Select Species: Dobberman, Cavalier, enz. • Select products: ProBNP test• Select has not had the product • Select period: 01-01-2016 until today

• Select content

Steps

Example 4: High risk of cats with kidney problems

What percentage of cats will get kidney failure when they

become older?

Example 4: High risk of cats with kidney problems

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Traditional Mail / A letter

Method

Over 50% of the older cats will have kidney failure

Situation

Prevent cats from being sick or start the treatment on time

Objective

•Go to extramailingmailing filters on products •Select mailing option: Post •Select:

•Owner has Cats•Last Activity after: 01-01-2016•Age: Older then 7 years•Select products: SDMA/ Blood test•Select has not had the product •Select period: 01-01-2016 until today

•Select the content

Steps

Example 5: Birthday cards

Do you send birthday cards to your patients?

Example 5: Birthday cards

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Birthday card

Method

Finding a moment to bond with your customers

Situation

Stay on top of mind with your clients by sending a highly personal message.

Objective

• Go to extramailingmailing filters on patients • Select mailing option: Card/Post• Select:

• Birthday• Check filter on Anniversary

• Select the content

Steps

Example 6: Non vaccinated Rabbits

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Email

Method

A lot of rabbits are not vaccinated.

Situation

Inform the customer about the risks

Objective

• Go to extramailingmailing filters on products • Select mailing option: Email• Select:

• Owner has Rabbits • Last Activity after: 01-01-2016• Select products: Select all the vaccinations: you can select

more then 1 with CNTR button• Select has not had the product • Select period: 01-01-2016 until today

• Create content

Steps

Example 8: Tick alert

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Text message

Method

Ticks starting to come back

Situation

Ensuring that customer is aware of methods to prevent Ticks.

Objective

• Go to extramailingmailing filters on contacts • Select mailing option: SMS• Select:

• Last Activity after 01-01-2016• Select the content

StepsMr. Kreun, tick season for animals has started, prevent ticks now and stop by our practice!

Message

What’s next?

• Price increase webinar

• Help.animana.com and register

• Please help us improve these webinars and fill in the survey that will be presented after this webinar has ended

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Questions?

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