16º ideias na laje - palestra principal // rodrigo borges
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16º Ideias na LajePalestra principal:Rafael SiqueiraTRANSCRIPT
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. Ideias na Laje - São Paulo, 31 de Maio de 2012
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Este sou eu….
• Rodrigo Borges • 36 anos • Engenheiro Elétrico com ênfase em Computação
• Sócio Fundador do BuscaPé • VP Novos Produtos
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Este sou eu….
• Rodrigo Borges • 36 anos • Engenheiro Elétrico com ênfase em Computação
• Sócio Fundador do BuscaPé • VP Novos Produtos
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Buscape Company is the main strategic asset in Latin America
Source: Naspers / Note: Half ended September 31, 2010
Buscape is, effectively, the investment arm and corporate umbrella for related companies in Latin America.
Since 2006, Naspers has invested approximately US$1B in Latin America
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Inovação e Execução
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You don’t beat the incumbents, you redefine the problem and
make them IRRELEVANT Paul Graham
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This requires the ability to imagine
“That which does NOT exist” Alexander Osterwalder & Yves Pigneur
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reto
rno
risco
OPORTUNIDADE
APARENTE
“Esperto”
Follower
Risco moderado
Retorno moderado
QUEBRA DE PARADIGMA
“Louco”
Leader
Risco muito alto
Retorno alto
Inovação
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Effectual Logic
Suicide Quadrant
Existing Market
New Market
New Product
Existing Product
Start Up Companies!
Business As
Usual
Source: What makes entrepreneurs entrepreneurial?, 2001 Saras D. Sarasvathy University of Washington, School of Business
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Oportunidades de Mercado
Diferenciação First Mover
Modelos de Negócio
Management Team
Integração Proposição
de Valor
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Cost Structure Revenue Streams
Custumer Segment
Value Proposition
Custumer Relationships Key Activities
Key Partners
Key Resorces Channels
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Custumer Segment
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Value Proposition
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Channels
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Custumer Relationships
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Revenue Streams
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Key Resorces
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Key Activities
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Key Partners
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Cost Structure
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Be an ExecuVoner
29 “Getting Real – 37signals”
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Perpetual Beta
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Perpetual Beta
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Perpetual Beta
Agile Development: Scrum or eXtreming Programing (XP)
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Minimize TOTAL time through the loop
IDEAS
CODEDATA
LEARN BUILD
MEASURE
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There’s much more…
Learn Faster Split Tests
Customer Development
Five Whys
Customer Advisory Board
Falsifiable Hypotheses
Product Owner
Accountability
Customer Archetypes
Cross-functional Teams
Semi-autonomous Teams
Smoke Tests
Measure Faster Split Tests
Continuous Deployment
Usability Tests
Real-time Monitoring & Alerting
Customer Liaison
Build Faster
Unit Tests
Usability Tests
Continuous Integration
Incremental Deployment
Free & Open-Source
Cloud Computing
Cluster Immune System
Just-in-time Scalability
Refactoring
Developer Sandbox
Minimum Viable Product
IDEAS
CODEDATA
LEARN BUILD
MEASUREMeasure Faster
Funnel Analysis
Cohort Analysis
Net Promoter Score
Search Engine Marketing
Predictive Monitoring
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Janela de Oportunidade
GET BIG
FAST!
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Fist Mover > Net Eff > Winner Takes All
9 de outubro 2006 – US$ 1,65B do Google
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Sources of Winner-Take-All Market
Principais origens para os mercados concentradores: 1) Production Cloning – Com o mesmo ou mínimo custo é possível reproduzir a mesma
solução para todo o mundo, o vencedor é o que tem o menor custo de produção. Ex. A melhor busca em inglês pode ser ampliada para os demais mercados de diferentes línguas- Google
2) Network Economies – Quanto mais usuários usam o sistema mais valor ele agrega. Ex. Social networks, IM, P2P file sharing, Telefone, email e FAX
3) Lock-in Through Learning or Investment – Uma tecnologia vencedora no início tem mais força para as próximas rounds da competição. Ex. IPod x Zune, Flash Players X Silver Light
4) Habit Formation, or Acquired Tastes – Talvez a regra mais fraca que se aplica na Internet – ex. Google X AltaVista
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7 principles of WEB 2.0 core
• 1 – Long Tail • 2 – Data as a “Intel Inside” • 3 – Perpetual Beta • 4 – Software gets better the more people use it • 5 – The Right to Remix • 6 – Trust your users • 7 – Web as a Component
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Literatura
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http://suaideiavale1milhao.com.br/
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edição 2012
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edição 2012 – cronograma
04/06 abertura das inscrições
30/07 encerramento das inscrições
25/09 “1st pitch” - semifinal
01/10 – 05/10 mentoria no Buscapé Company (SP)
23/11 deadline protótipo e biz plan
07/12 evento final: premiação