150325_테헤란로 커피클럽_앱 애니(app annie)
TRANSCRIPT
Confidential | Do Not Distribute
Property of App Annie | Copyright App Annie 2015
핀테크결재앱시장의글로벌동향및전망
(FinTech Payment App Market Global Trend in 2015)
Startup Alliance Key Note2015. 3.25
Doyle Chung (정도일한국지사장)
Ⓒ App Annie 2013대외비 - APP ANNIE 소유 | 배포 금지대외비 - APP ANNIE 소유 | 배포금지 | © 2015
Is Fintech Market a Big Giant?
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Ⓒ App Annie 2013대외비 - APP ANNIE 소유 | 배포 금지대외비 - APP ANNIE 소유 | 배포금지 | © 2015
세계 10개지사에 300여명근무
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전세계 10개지사에서급성장
$ 94M (Series D) 규모의투자유치성공기업
미국 중국 미국 글로벌 일본
NEW YORKAMSTERDAM
Ⓒ App Annie 2013대외비 - APP ANNIE 소유 | 배포 금지대외비 - APP ANNIE 소유 | 배포금지 | © 2015
App Store 분석및시장데이터 1위
App Annie 제품은상위 100위퍼블리셔중 90%가사용하고있으며*
등록된기업사용자는 35만명을넘습니다.
* App Annie Store Stats를사용하는세계상위 100위퍼블리셔기반 iOS와 Google Play의침투율 90%(2014년 11월). 4
Ⓒ App Annie 2013대외비 - APP ANNIE 소유 | 배포 금지대외비 - APP ANNIE 소유 | 배포금지 | © 2015
App Annie 제품: 업계표준
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판매중인앱의수익과다운로드수,
별점리뷰를분석
67만 5천여개앱분석
모든앱의순위와가격매일추적
앱 580만개이상
Analytics
Store Stats
Intelligence
App Annie 지원앱스토어
국가별, 카테고리별앱전략수립가능
상위 10위퍼블리셔중 9명이구입
이외 15개이상
Ⓒ App Annie 2013대외비 - APP ANNIE 소유 | 배포 금지대외비 - APP ANNIE 소유 | 배포금지 | © 2015
본프레젠테이션은 App Annie Intelligence 기반으로제작됨
앱스토어가이용가능한시장데이터중최고정확도를자랑
appannie.com/intelligence
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Ⓒ App Annie 2013대외비 - APP ANNIE 소유 | 배포 금지대외비 - APP ANNIE 소유 | 배포금지 | © 2015
Confidential l Property of App Annie l Do Not Disclose l © App Annie 2014 Confidential l Property of App Annie l Do Not Disclose l © App Annie 2014 Confidential l Property of App Annie l Do Not Disclose l © App Annie 2014 Confidential l Property of App Annie l Do Not Disclose l © App Annie 2014
Global Players in Payment Apps
- 13 Payment Apps in Dec. 2014 among 100 Apps (Finance categories of GP
& iOS)
Ⓒ App Annie 2013대외비 - APP ANNIE 소유 | 배포 금지대외비 - APP ANNIE 소유 | 배포금지 | © 2015
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Payment App is a key mobile service
• The downloads of top 5 payment apps 31% growth year over year in the year of 2014
0
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40
60
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140
December 2013 December 2014
Ind
exed
Do
wn
load
s
YoY Download Growth of Top 5 Payment Apps
+30%
Ⓒ App Annie 2013대외비 - APP ANNIE 소유 | 배포 금지대외비 - APP ANNIE 소유 | 배포금지 | © 2015
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Payment App Service by Categories
• 1. Internet / e-commerce firms (services extended to mobile):
• 2. Native mobile payment firms (start-up, mobile focused):
• 3. Mobile carrier (could connected with direct carrier billing):
• 4. Credit card organization:
• 5. OS developer / device maker:
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Messaging Platform is strong bridge
• 1. Messaging Apps which provide payment service in an individual app
Kakao Bank Wallet
LINE Pay (on Google Play)
• 2. Messaging Apps which provide payment service as a feature of the original app:
LINE (on iOS)
Snap Chat
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Traditional Banks joined Payment Apps but gained
less attention by customers
Chase QuickPay & Citi Popmoney
But:
• Their User experience are not
comparable to those made by
Internet/ mobile firms
• Typically, transactions are limited
to between customers of the
same bank only
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Beyond payment apps, there are also system level
payment solutions!
Systematic solution provided better security (e.g. TouchID and On-Chip to save
credit card information) and better user experience
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Or, mobile payment could be very easy, like
through SMS technology
M-PESA in Kenya started 7 years ago; It is a money transfer solution simply
based on SMS
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Different origins, leading to
different functionalities focus
Online Transactions:• to pay for online transactions for both real and virtual goods thru Apps
Paypal to pay for good on eBay
Use Apple Pay to buy in iTunes Music Store
Offline Transactions:• to pay for offline transactions in brick and mortar stores thru Apps
Alipay to scan a QR code in a Taxi to pay for the ride
Apple Pay though NFC to pay for clothes you bought in a Zara store
(Offline ecosystem building is the key)
Peer to Peer Transactions:• to transfer money to individuals like friends and family members thru payment Apps
Venmo to transfter money to a friend who paid the dinner for you thru Payment App
(Network effect is the key)
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Payment by Functionalities
Payment App Online Transaction Offline Transaction P2P Money
Transfer
Alipay
Paypal
Venmo
LINE Pay
Google Wallet
Apple Pay
Visa QIWI Wallet
Citi Popmoney
Square Cash
au Wallet
Ⓒ App Annie 2013대외비 - APP ANNIE 소유 | 배포 금지대외비 - APP ANNIE 소유 | 배포금지 | © 2015
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What is the Next Step for Payment Apps?
To be a prevailing services, payment apps/ services needs to
invest in ecosystem
• Increase online points of sale
• Increase offline points of sale
• Provide alternative solutions for cash (P2P money)
• Improve user experience
• Increase availability to customers
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감사합니다!
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