15-ab4-014 media kit-new-vert lo01 · city guide: jacksonville, fl september/ october issue gaming...

640MILLION PASSENGERS

RIDE WITH US

ABA Mission and Audience ......................... pg. 2Print Media ...................................................... pg. 3Digital Media ...................................................pg. 5Annual Opportunities ...................................pg. 8Production Specifi cations ......................... pg. 10

Advertising & Sponsorship 2015

2

KRISTEN GILLESPIE (EASTERN REGION) (857) 250-0096 | [email protected]

TO ADVERTISE CONTACT

CANDACE MCDONOUGH (MIDWEST AND WEST REGIONS)(617) 969-2137 | [email protected]

AS THE INDUSTRY LEADER, ABA ADVANCES NORTH AMERICAN MOTORCOACH TRAVEL TO FULFILL THE TRANSPORTATION AND TRAVEL NEEDS OF THE PUBLIC.

REACH 3,700+ ABA MEMBER MOTORCOACH OPERATORS 700 companies operating more than 21,000 motorcoaches.

DEMOGRAPHICSABA Membership BreakdownTour and Motorcoach Operators and Planners .......34%Travel Industry Representatives................................. 62%Products and Services .................................................. 4%

Audiences ABA Operators ServeStudent Groups ............................................................... 82%Mature Adults .................................................................. 87%46–49 Year Olds.............................................................. 88%

Motorcoach Operators with Buying PowerOwn 0–10 Coaches ......................................................... 37%Own 11–20 Coaches ........................................................ 23%Own 21–30 Coaches ........................................................ 13%Own 31–50 Coaches ........................................................ 13%Own 51–100+ Coaches ....................................................14%

Operators Who Are the Decision-MakersOwner/CEO/President/Vice President .....................50%Sales/Charter and Tour Staff ........................................31%Operations and Security Staff .....................................14%Other Staff ..........................................................................5%

Operators generated nearly $178 billion in tour business

during 2014-2015

70%

56% 68% 78%

74%55%

WHERE ABA OPERATORS CONDUCT BUSINESS

Canada & International

West

Southwest

Midwest Northeast

Southeast

MEMBERAUDIENCE

3




PRINTMEDIA

DESTINATIONSHighly visible exposure in ABA’s premier travel publication available in both print and digital formats. Produced 6x annually, Destinations includes state- and region-specifi c coverage and special industry guides in every issue.

Reach 7,500 ABA Members and Group Tour Decision-Makers

TOTAL DESTINATIONS CIRCULATION: 7,500

Readers per copy: 3

2015 EDITORIAL CALENDARFEATURES TRAVEL RESOURCE GUIDES

JANUARY/FEBRUARY✱ Amazing Alaska✱ Great Grades: Student Travel ✱ TOUR STOP: Magnifi cent Mile,

Chicago, IL✱ CITY GUIDE: Baltimore, MD

MARCH/APRIL✱ Perfect Plates:

Group Tour Dining✱ Reaching Hispanic Operators✱ TOUR STOP: National Museum

of Jewish History, PA✱ CITY GUIDE: Sacramento, CA

MAY/JUNE✱ Louisville, KY

(Marketplace 2016 Host)✱ Action! Adventure! Tours✱ TOUR STOP: Salem, MA✱ CITY GUIDE: Galveston, TX

JULY/AUGUST✱ National Memorials✱ The Hiring Puzzle✱ TOUR STOP: Lake Louise/

Banff , Alberta✱ CITY GUIDE: Jacksonville, FL

SEPTEMBER/OCTOBER✱ Gaming Trends✱ “Boomer” Business ✱ TOUR STOP: Space Needle,

Seattle, WA ✱ CITY GUIDE: Birmingham, AL

NOVEMBER/DECEMBER✱ Cleveland, OH

(Marketplace 2017 Host) ✱ Receptive Operators ✱ TOUR STOP: Luray Caverns ✱ CITY GUIDE: Branson, MO

TOTAL DESTINATIONS READERSHIP:

22,500

DESTINATIONSMarch/April 2014

THE OFFICIAL PUBLICATION OF THE AMERICAN BUS ASSOCIATION

March/April 2014

THE OFFICIAL PUBLICATION OF THE AMERICAN BUS ASSOCIATION

TRAVEL RESOURCEEAST CENTRAL & THE WEST

YOU WON’T BELIEVE WHAT’S NEW AT NIAGARA

Fabulous Outlooks

Culinary Tours

THE TRICKS YOU DON’T KNOW

OlympicMajesty

THE NORTHWEST’S HIDDEN TREASURE

“THE OC” CITY GUIDECalif. Coolpg. 50

Gross Rates 1x 3x 6x

2 Page Spread $6,560 $6,230 $5,905Trim: 17” x 10.875”Bleed: 17.25” x 11.125”

Full-Page $4,145 $3,940 $3,730Trim: 8.5” x 10.875”Bleed: 8.75” x 11.125”

2/3 Page $3,650 $3,470 $3,285Vertical: 4.875” x 10”

1/2 Page $2,395 $2,275 $2,155Horizontal: 7.5” x 4.875”

1/3 Page $2,060 $1,955 $1,855Vertical: 2.375” x 10”Square: 4.875” x 4.875”

1/6 Page $1,595 $1,515 $1,435Vertical: 2.375” x 4.875”

Covers 2, 3, or 4 $4,975 $4,725 $4,475

RATES

Issue Ad Sales Close Ad Materials Due

January/February 11/25/14 12/5/14

March/April 2/5/15 2/13/15

May/June 4/3/15 4/10/15

July/August 6/5/15 6/12/15

September/October 7/31/15 8/7/15

November/December 10/9/15 10/16/15

PRINT CLOSING DATES

• 91% of readers prefer Destinations over other industry publications

• 74% of readers take action after reading Destinations

✱ Marketplace Host City 2015: St. Louis, MO

✱ Marketplace Host City 2016: Louisville, KY

✱ East Central (KY, TN, VA, WV)

✱ West (AK, CA, HI, NV, OR, WA)

✱ Southwest (AZ, NM, OK, TX)

✱ New England (CT, NH, ME, MA, RI, VT)

✱ Western Canada (AB, BC, NWT, NU)

✱ Southeast (FL, GA, NC, SC)

✱ Great Lakes (IL, IN, MI, MN, OH, WI)

✱ South (AL, AR, LA, MS)

✱ Rockies (CO, ID, MT, UT, WY)

✱ Central Canada (SK, MB, ON, QC)

✱ Mid-Atlantic (DE, MD, NJ, NY, PA, DC)

✱ Heartland (IA, KS, MO, NE, ND, SD)

✱ Eastern Canada (NB, NS, NL, PEI)

✱ Equipment& Services

✱ Dining

✱ Lodging

✱ Shopping✱ Museum

✱ Gaming

✱ ReceptiveOperators

✱ Theater

Check out the 2015 calendar below to see when your state/region will be covered. Great placements within your region are available.

• Automatic inclusion in digital edition that is hosted on buses.org all year long

Each issue includes:• Feature Stories: In-depth stories on best practices, hottest

trends, critical industry know-how, how-tos and inspirational success stories.

• Product Showcase: Great products and services and the companies who make and deliver them with a singular focus on advancing the business of motorcoach operation.

• Expert Opinion: a unique perspective from ABA professionals and industry experts on critical issues.

• The Round Up: an update on what’s happening at state and regional motorcoach associations

• News Briefs: a complied digest of hot topics from around the motorcoach industry.

• True Tales of the ABA: a look at ABA member achievements

4

DIANA POHLY (617) 435-0707 | [email protected]


CANDACE MCDONOUGH(617) 969-2137 | [email protected]

EACH ISSUE OF EQUIP IS DELIVERED QUARTERLY, ONLINE IN DIGITAL FORMAT ON BUSES.ORG AND MAILED IN PRINT DIRECTLY TO

4,000+

PRINTMEDIA

EQUIPEquip is ABA’s quarterly magazine that helps equip senior motorcoach executives for success. Each issue provides important management information and advice, ranging from marketing to technology, to operational and safety advice. It’s the best place to market how your product/service can help advance and enhance the motorcoach operator’s business.

RATES CLOSING DATES

SPOTLIGHT ON: MARKETING & PROMOTION6 Do It Right

Facebook, your

website, and email must work

together for your

online marketing

to succeed.

8 No. 1 Rule in Internet Marketing: “Know Thyself”ing: “Know Thyself”ing:

Winning online

strategies start with

careful planning.

Ten years ago, college students used Facebook to check each

en years ago, college students used Facebook to check each

other out. Twitter hatched eight years ago as a modest text-

other out. Twitter hatched eight years ago as a modest text-

messaging service. Why should the motorcoach industry have

messaging service. Why should the motorcoach industry have

cared about either?cared about either?

Today, Facebook and Twitter have become two of the most

Today, Facebook and Twitter have become two of the most

engaging and cost-effective ways for you to market your services.

engaging and cost-effective ways for you to market your services.

Combined with email campaigns and your website, social media

Combined with email campaigns and your website, social media

can transform the way you communicate with customers.

can transform the way you communicate with customers.

“Using social media is more than selling your company. It gives

“Using social media is more than selling your company. It gives

people a window on your company,” says Peter Shelbo, president

people a window on your company,” says Peter Shelbo, president

of ABA member Tour West America in Phoenix, Ariz., and the

current chairman of the Motorcoach Marketing Council. “Make

it fun and engaging, and you’ll get an edge on the competition. It’s

giving your customers another reason to like your company—and

another reason to book.”

“It’s so different from old-school marketing,” says Pat Dodd,

general manager of ABA member Adventure Bus Charters & Tours

in Sumiton, Ala. “When I first started, if you weren’t in the Yellow

Pages, you could hang it up. Now you have all sorts of opportunities

to get your name out. We used to mail out a big catalog of trips, but

no more. It’s all about digital marketing now.”

If you’re not on board with social media, or if you’d like to expand

your presence, here’s sage advice from fellow operators:CONTINUED ON PAGE 4

MAGAZINEMAGAZINEAN OFFICIAL PUBLICATION OF THE AMERICAN BUS ASSOCIATION

MARKETING & PROMOTION

THE INFORMATION AND RESOURCES

ABA MEMBERS NEED TO SUCCEED

PREVOST. UPSCALE TRAVEL

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assure convenience for tech-savvy travelers. And our High Decker design offers a better view

through Prevost’s frameless windows. You can count on Prevost for exceptional performance

and lower operating costs. And your passengers

can look forward to the most comfortable ride

they’ve ever experienced. www.prevostcar.com

Make Friends Friends with Social with Social MediaIf you’re not marketing via social media,

you’re ignoring the best new way to win

customers and build repeat business

By David Widner

11 Smart Business:

Learn how to

embrace the

power of your

customers.

3 True Tales

of ABA:

Inspirational

stories and

achievements

from around

ABA.

ABA MEMBER SERVICES AND BENEFITS

12 Expert Opinion:

ABA’s Clyde Hart on

highway funding, gas

taxes, and the Obama

administration.

13 The Roundup:

State, provincial, and regional

groups share updates.

10 Smart Leadership:

Fourteen character

traits, adapted from

the Guidebook for

Marines, illustrate what

is required for effective

leadership.

SUMMER 2014

EQUIP MAGAZINE // Summer 2014// Summer 2014// 3

AMERICAN BUS ASSOCIATION

PUBLICATION MANAGEMENT

ADVERTISING

EQUIP is published quarterly by the American Bus Association, 111 K St. N.E., 9th Fl., Washington, D.C. 20002;(800) 283-2877 or (202) 842-1645; Fax: (202) 842-0850. All advertising revenues directly support programs of the American Bus Association. For advertising rates, please contact the sales representatives listed here. ©2014 by the American Bus Association. All rights reserved. Reproduction in whole or in part without permission is prohibited.

❚ Five Keys to Crisis Management Accidents are an operator’s worst nightmare. Even a fender bender on a busy Manhattan street can blow up into an evening news story. If an emergency happens, Dan Ronan, ABA’s senior director of communications, offers this five-point action plan:

❚ Travel, Motorcoaches Ring Up $179 Billion

❚ Trust Is GoldenABA members National Interstate, Cracker Barrel honored“Trust is the glue of life,” wrote leadership educator Dr. Stephen R. Covey, author of The 7 Habits of Highly Effective People.

“It’s the founda-tional principle that holds all relationships.”

National Interstate Corp. and Cracker Bar-rel Old Country Store have been honored as two of the nation’s most trustworthy companies. Forbesmagazine included them on its lists of “America’s 50 Most Trustworthy Financial Companies” and “America’s 100 Most Trustworthy Companies,” respectively. This is the fourth year National Inter-state has been singled out by Forbes, which in 2014 generated a separate list focused on financial companies. “We believe that our transparency and cred-ibility are integral parts of our relation-ships with our business partners,” says David Michelson, president and CEO of National Interstate, which offers insurance products and services for niche markets, including the transportation industry.Cracker Barrel’s trustworthiness comes thanks to its 72,000 employees, according to President and CEO Sandra Cochran, who says, “They strive to make every guest experience outstanding.” The company has 630 restaurants in 42 states. To compile its lists, Forbes hired GMI Ratings to analyze the accounting and governance behaviors of more than 8,000 publicly traded companies.

Forbes named National Interstate one of the nation’s 50 most trust-worthy financial companies.

True Tales of ABAINSPIRATIONAL STORIES AND ACHIEVEMENTS FROM AROUND ABA

1Speak up. Know your facts. Answer questions right away. Never make up an answer. If you don’t know something, tell a reporter you will get right back with him or her.

2Tell the truth. Honesty is the best policy. If there is a troubling fact, say, about your safety record, and you’re not sure what to say, tell the

3 Be empathetic.

medical care. Show that you are doing everything you can to help.

4 Have a spokesperson. As part of your crisis plan, you should designate someone to be your company’s public face. Ideally, he or she should have media training. (ABA can help with that.)

5 Seek ABA’s help.sis happens, your company

For assistance developing a crisis plan or to learn more, contact Dan Ronan at (202) 218-7220 or [email protected].

products and services for niche markets, including the transportation industry.Cracker Barrel’s trustworthiness comes thanks to its 72,000 employees, according to President and CEO Sandra Cochran, who says, “They strive to make every guest experience outstanding.” The company has 630 restaurants in 42 states. To compile its lists, Ratings to analyze the accounting and governance behaviors of more than 8,000 publicly traded companies.

McDonough

EQUIP is published quarterly by the American Bus Association, 111 K St. N.E., 9th Fl., Washington, D.C. 20002;(800) 283-2877 or (202) 842-1645; Fax: (202) 842-0850. All advertising revenues directly support programs of the American Bus Association. For advertising rates, please contact the sales representatives listed here. ©2014 by the American Bus Association. All rights reserved. Reproduction in whole or in part without permission is prohibited.

Billion

not sure what to say, tell the ABA. Such information inevitably comes out. We will help you avoid being blindsided. Better that you be up front

with that.)

5 Seek ABA’s help. If a cri-sis happens, your company may be overloaded with inquiries from the police, media, and worried families. You may feel overwhelmed, even grief stricken. ABA can help take some of the load off your shoulders. We’re here to help.For assistance developing a crisis plan or to learn more, contact Dan Ronan at (202) 218-7220 or

12 Summer 2014 // EQUIP MAGAZINE

“I Will Go Anywhere to

Help an ABA Member”ABA’s chief lobbyist on highway funding, gas taxes, and personal meetings

with congressmen

By Clyde Hart

EXPERT Opinion

The hot topic in Congress of vital impor-

tance to ABA members continues to

be the transportation reauthorization bill.

This vast $300 billion piece of legislation

covers all surface transportation, especially

construction and repairs, and comes up for

review about every seven years. Its fate is

linked with that of the Highway Trust Fund,

which is where gas taxes are deposited, and

the highway bill gets its money from gas

taxes, or at least it should. For the past few

years, tax receipts going into the fund haven’t

covered the cost of the highway bill. Today’s

dilemma is where to find extra funding.

Unfortunately, the gas tax has never been

indexed for inflation, so it’s paying less and

less, especially since more efficient cars are

using less gas. But the political climate in

Washington, D.C., and around the nation is

“No new taxes.” As a result, that method of

replenishing the trust fund is cut off. Another

solution is general funds transfers from the

Treasury Department. Uncle Sam has been

doing that, and the question is, How much

longer can that go on?

As a result, there is a growing minority

opinion that it may be time for transporta-

tion funding to be done annually through the

appropriations process. There’s resistance

to this approach because it would create so

much uncertainty it would be almost impos-

sible for states to plan construction more

than one or two years in advance.

Raise the Gas TaxABA has contended for several years that a

gas tax increase makes good sense. There are

three reasons why. First, it’s a user tax. If you

don’t use a car, you don’t pay it. Second, it’s

unilaterally applied, regardless of whether

you’re rich or poor. Third, it meshes well with

the long-term budget planning that states

must do because they can estimate future gas

tax receipts going into the fund.

Unfortunately, so far, proposals to raise

the gas tax haven’t gotten any traction. No

one knows how this will play out over the

long term. A short-term deal was approved

July 31 that will get us through the November

elections and into spring 2015. Then we’ll

pick up the issue again. The problem, then,

is that 2015 is close to the 2016 elections! As

Yogi Berra said, “It ain’t over until it’s over.”

And there’s a corollary for Congress: Even

when it’s over, it still ain’t over!

Tea Party—a Game Changer

Do you want to see a topic

covered in the next EQUIP?

Or give feedback on this issue?

Email [email protected].

It is a game changer. Some Tea Party mem-

bers appear to call for a “de-volution” of the

federal transportation programs back to the

states. That would have profound implica-

tions for our national transportation system.

How does the Obama administration fit

into all of this? It could have pushed harder

and earlier for a transportation reauthoriza-

tion bill, and it came out early against a gas

tax increase. That said, ABA’s leaders recent-

ly met with former Charlotte, N.C., Mayor

Anthony Foxx, the new secretary of trans-

portation, and we came away impressed by

him. ABA wants government leaders who

understand what it takes to run a business

and provide for a world-class transportation

system. Those sorts of officials give us a leg

up, regardless of what party they’re in.

Invite Your Congressman

Last but not least, I like it very much when

ABA operator members come to D.C. to meet

with us or their representatives. Best of all is

when an ABA member says, “I’ve invited my

congressman to come to my facility. Would

●

Today’s dilemma

is where to find

the extra funding

to pay for the nation’s highway

transportation

needs.must do because they can estimate future gas

Yogi Berra said, “It ain’t over until it’s over.”

And there’s a corollary for Congress: Even

when it’s over, it still ain’t over!

Tea Party—a Game Changer

In the November elections, ABA would like

to see a renewed commitment to a long-term

transportation authorization bill. We’ve got

crosscurrents going, especially regarding the

so-called Tea Party members of Congress.

when an ABA member says, “I’ve invited my

congressman to come to my facility. Would

you like to sit in?” My answer is always “Yes.”

I will go anywhere to help an ABA mem-

ber. It’s my view that you as a motorcoach

operator will be better served if you can get

your congressman or his staff to see exactly

what you do, to actually see how many people

work for you, to see your equipment, and to

learn how many of his constituents would be

hurt if you weren’t there. I always volunteer

to attend those meetings. They are the best

things in the world. ●

Clyde Hart is ABA’s senior vice president of

government affairs and policy, a position he

has held since 2001. He heads all of ABA’s

legislative and lobbying efforts at the state

and federal levels. Prior to joining ABA, Hart

served as acting head of the FMCSA. The

Hill newspaper has honored him as one of its

lobbyists of the year, and Association Trends

magazine singled him out as one of the most

“Effective Association Lobbyists.”

Today’s dilemma

is where to find

the extra funding

to pay for the nation’s highway

transportation

needs.

EQUIP MAGAZINE // Summer 2014 13

The ROUNDUPSTATE, PROVINCIAL, AND REGIONAL GROUPS CHECK INALABAMA MOTORCOACH ASSOCIATIONwww.alabamamotorcoach.org■ The 2014 regional meeting with the

Georgia and South Central associations was held Aug. 17–20, 2014, at the Hilton Hotel and Conference Center in Shreveport, La.

BUS INDUSTRY SAFETY COUNCILwww.buses.org/winterbisc■ The BISC 2015 winter meeting will be held at Marketplace January 10–13, 2015, in St. Louis, Mo.

CALIFORNIA BUS ASSOCIATIONwww.cbabus.com ■ The CBA held two DOT workshops, one in Ontario, Calif., on July 22, 2014, and the other in San Jose, Calif., the following day. ■ The CBA’s 41st annual convention and trade show will be held Oct. 25–28, 2014, at the DoubleTree by Hilton Hotel in Rohnert Park, Calif.

CONNECTICUT BUS ASSOCIATION■ The Connecticut Bus Association will hold its annual golf outing Sept. 23, 2014, at the Norwich Golf Course in Norwich, Conn. Dinner will be at the Foxwoods Resort Casino, Mashantucket, Conn. For more info, call the CBA at (860) 347-9955.

FLORIDA MOTORCOACH ASSOCIATIONwww.floridamotorcoach.org■ The Florida association convened its board meeting and operators meeting in Orlando, Fla., July 22–23, 2014, and will meet again in Orlando on Oct. 22 and 23, 2014.

GEORGIA MOTORCOACH OPERATORS ASSOCIATIONwww.gamotorcoachoperators.org■ The Georgia association attended a regional meeting in Shreveport, La., Aug. 17–20, 2014, with the Alabama and South Central associations.HISPANIC MOTORCOACH COUNCILwww.buses.org/hmc■ The HMC Baltimore regional meeting

took place following the BISC sessions at the Linthicum, Md., Marriott near BWI Airport June 16–18, 2014.INTERNATIONAL MOTORCOACH GROUPwww.imgcoach.com■ IMG had a strategic alliance meeting in

Branson, Mo., Aug. 5–8, 2014.■ IMG will hold a maintenance and safety forum in New Orleans, La., Jan. 16–18, 2015. There will also be a strategic alliance meeting in Verona, N.Y., Aug. 4–6, 2015.

MARYLAND MOTORCOACH ASSOCIATIONwww.marylandmotorcoach.org■ The 2014 South Carolina, Virginia, and Maryland joint annual meeting and

TRAILWAYS www.trailways.com■ The Trailways stockholder meeting and conference will take place March 8–10, 2015, in Indian Wells (Palm Springs), Calif., at the Miramonte Hotel & Spa. The meeting is open to Trailways companies and affiliated partners. To learn more, email ditrails @trailways.com or call (703) 691-3052. ■ Two drivers shared the Trailways Outstanding Driver of the Year Award. Bill Laurent of Adirondack Trailways, N.Y., won in the Scheduled Route Division. In the Charter & Tour Division, Gottfried Fodor of Fullington Trailways, Pa., took top honors. ■ The first Trailways Transport and Travel Services directory has been published for group travel and tour leaders. To learn more or to get your copy, call (703) 691-3052.

VIRGINIA MOTORCOACH ASSOCIATIONwww.vamotorcoach.com■ The Virginia association met with its North Carolina and South Carolina counterparts at the Richmond, Va., Marriott July 13–16, 2014. Elections were held, and awards were presented.

Marketplace was held July 13–15, 2014, in Richmond, Va.

MASSACHUSETTS BUS ASSOCIATION www.massbusassociation.com ■ The MassBus annual holiday dinner meeting will be held Dec. 10, 2014, in Boston, Mass.

MIDWEST BUS AND MOTORCOACH ASSOCIATIONwww.mbmca.org■ The association held its annual convention on Aug. 4, 2014, at the Iowa City, Iowa, Sheraton.NEW ENGLAND BUS ASSOCIATIONwww.newenglandbus.org■ The association met in Mystic, Conn.,

June 19–22, 2014.

GREATER NEW JERSEY MOTORCOACH ASSOCIATIONwww.gnjma.com/gnj.html■ The association’s joint annual meeting with the Pennsylvania Bus Association was held June 16–19, 2014, at the Sands Hotel in Bethlehem, Pa.

BUS ASSOCIATION OF NEW YORK www.banybus.org ■ The New York association will meet Oct. 26–29, 2014, in Saratoga Springs, N.Y.

NORTH CAROLINA MOTORCOACH ASSOCIATIONwww.ncmotorcoach.org■ The North Carolina association held elections and presented awards during the July regional motorcoach association meeting in Richmond, Va. The meeting was held in conjunction with groups from Virginia and South Carolina.NORTHWEST MOTORCOACH ASSOCIATIONwww.nwmotorcoach.com■ The association’s annual meeting will be

Sept. 29–Oct. 1, 2014, in Spokane, Wash.PENNSYLVANIA BUS ASSOCIATION www.pabus.org

■ The annual meeting hosted by Discover Lehigh Valley and the Sands Bethlehem June 16–19, 2014, drew the association’s largest attendance ever.■ The PBA is contracting with a law firm to research motorcoach exemptions from state and federal fuel taxes.■ Planning is under way for a March 17, 2015, Marketplace event, a group leader show.

MOTORCOACH ASSOCIATION OF SOUTH CAROLINAwww.scmotorcoach.org■ The South Carolina association met with associations from North Carolina and Virginia in Richmond, Va., July 13–16, 2014. Elections were held, and awards were presented.

■ A statewide ban on texting and driving recently became law. It calls for a maximum fine of $50 and no arrest or points. The use of GPS devices, navigation services on smartphones, and hands-free devices remains legal. A driver must be lawfully parked or stopped to text. It was Senate Bill 459.■ Buddy Young was appointed to Governor Nikki Haley’s Regulatory Review Task Force. Young is president

of the Motorcoach Council of South Carolina and owner of Capitol Bus Lines in Columbia, S.C. The task force recommended more than 3,000 regulatory and tax changes.

SOUTH CENTRAL MOTORCOACH www.southcentralmotorcoach.org■ The South Central association met with groups from Alabama and Georgia Aug. 17–20, 2014, at the Hilton Shreveport Hotel and Conference Center in Shreveport, La.

TENNESSEE MOTOR COACH ASSOCIATIONwww.tnmca.net■ The Tennessee association will meet in Franklin, Tenn., Jan. 26–28, 2015, for its annual convention and Marketplace.

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1/4 Page Front Page $1,500 $1,200Horizontal: 8.5” x 2.625”

Back Cover $2,640 $2,110


Winter 1/13/15 1/21/15

Spring 5/2/15 5/9/15

Summer 7/8/15 7/15/15

Fall 9/11/15 9/18/15

ABA MEMBER READERS.

Equip is also off ered as part of our Premium Partner Package in 2015. Contact ABA Media today to combine your brand ad content with customized branded content in Equip and a range of ABA Media for maximum coverage and impact.

5




DIGITALMEDIA

DESTINATIONS DIGITAL EDITIONAll advertisers are automatically included in the digital version but now you can extend your reach beyond the print circulation with one of the many highly visible digital enhancements. In addition to being e-mailed to members and non-members, the digital edition is posted and archived on buses.org, The Insider, and Facebook.

Digital Opportunities

Destinations Digital Stats:

Successful delivery rate ..................................97%

Open rate ............................................................22%

Average page views per issue ..................19,275

Average page views per visit ........................... 29

Average time spent on issue ..............5 minutes

Countries reached ................................................19

Click to view the current issue

Issue Sponsorship $2,940Per Month

Digital-Only Spreads $1,475

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January/February 11/25/14 12/5/14

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July/August 6/5/15 6/12/15

September/October 7/31/15 8/7/15

November/December 10/9/15 10/16/15

DIGITAL CLOSING DATES

TOTAL E-MAIL DISTRIBUTION:

4,700Member and non-member tour operators, travel agents, motorcoach operators, and receptive operators

Gross Rates

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CANDACE MCDONOUGH (MIDWEST AND WEST REGIONS) (617) 969-2137 | [email protected]

DIGITALMEDIA

The Insider

The Insider delivers news every week in a quick, accessible format that makes it the first source of information for bus and tour operators, travel partners, manufacturers, suppliers, and policy-makers seeking original coverage on the motorcoach, tour, and travel industry. The Insider is published every Monday and reaches nearly 8,000 readers.

Gross Rates 90-Day Cycle

Leaderboard $3,995 728 x 90

Lower Leaderboard $3,560580 x 70

Skyscraper $3,295120 x 600

Top Banner $3,295468 x 60

Travel Showcase $3,235175 x 125

Featured Company $2,735125 x 100

Closing Banner $1,495468 x 60

Text Ad $1,295120 x 50

ABA INSIDER E-NEWSLETTERRates quoted are for participation in 13 emails (one 90-day cycle)

Insider ad placements require a minimum 3-month consecutive commitment.

TOTAL E-MAILED WEEKLY:

8,000AVERAGE WEEKLY OPEN RATE:

21%

AD SIZES AND SPECS (note: images not to scale)

File Format – GIF or JPG • Max File Size – 40k

Ad materials deadline is 14 days prior to the 1st of the month in which the ad will run.

Leaderboard: Ad Dimensions - 728 x 90

Lower Leaderboard: Ad Dimensions - 580 x 70

Skyscraper: Ad Dimensions - 120 x 600

Top Banner or Closing Banner: Ad Dimensions - 468 x 60

Travel Showcase: Provide ABA Media with the following: • Photo sized

approximately 175 x 125• 5-Word headline• 50-word description• Link to your website

Featured Company: Provide ABA Media with the following: • Photo sized

approximately 125 x 100• 5-Word headline• 25-word description• Link to your website

Text Ad: Provide ABA Media with the following: • 5 descriptive bullet points –

at 5-10 words each• Links for all 5 bullet points• Logo sized approximately

at 120 x 50

AD MATERIALS MAY BE CHANGED ONCE PER MONTH ONLY AT THE SAME SIZE AND SPECIFICATION CONTRACTED FOR THE 3-MONTH PERIOD. *

1/2 year Ad Buy = 10% DiscountFull Year Ad Buy = 15% Discount

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DIGITALMEDIA

Motorcoach Travel News Buses.org

Click to view the YouTube channel.

ADVERTISING SPECIFICATIONS AND DEADLINES:

All Motorcoach Travel News Ad Materials are due on the 20th of the month prior to the month the ad is running.

:15 SECOND PRE ROLL SPOT: • Advertiser to supply a logo, 3-5 hi-res photos, and no more than 40

words of copy. ABA will edit the spot to include logo and some or all of the photos, and will provide voice-over for the supplied copy.

:30 SECOND MTN SPOT: • HD format preferred at the size of 1280 x 720 30 fps• Videos can be compressed to Apple ProRes or H.264

AVERAGE MONTHLY PAGE VIEWS:

22,500AVERAGE MONTHLY UNIQUE VISITORS:

15,500

Increase your visibility with an online advertisement on ABA’s website, buses.org. Recently revamped with the user experience in mind, the new buses.org offers an inviting, easy-to-navigate source infused with the latest technological inno-vations, including webinars and real-time newsfeeds. Packed with new resources and eye-catching visuals of motorcoaches and group travel, buses.org is the site ABA members, elected officials, the media, and consumers look to for information, travel tools, trip planning, and ground-breaking industry research.

AVERAGE MONTHLY VIDEO VIEWS ON YOUTUBE:

5,000–15,000AVERAGE EMAIL OPEN RATE:

22%Gross Rates 1x 3x

Bottomboard $885 $705720 x 90 pixels

Buses.org

Gross Rates 1x

15 Second Sponsorship $1,000*pre-roll position

30 Second Sponsorship $675*2, 3, 4, 5th position

MTN On-Location $4,410*1:30 minute MTN“On Location” pre-roll video

Skyscraper $1,050ad in the MTN Promotional E-mail

Motorcoach Travel News

Reaches over 25,000 travel individuals every month and delivers breaking news and updates to the motorcoach industry. MTN videos are available for streaming via the American Bus Association website (buses.org), YouTube, Facebook, and Twitter. Plus, each episode is e-mailed to more than 8,000 ABA member group tour operators, bus operators, and travel industry partners. Get your message in front of this valuable audience with a 15 second pre-roll clip, a 30 second in-video clip, or a skyscraper ad in the MTN monthly promotional e-mail.

Ad materials are due the 20th of the month prior to the month the banner ad is running.

8




Featured Sponsor $2,750Horizontal: 8.375” x 1.75” Premium position on State and Province opening page

Member Spotlight $3,175300 words of copy, plus two photos and logo

Cover Positions $5,275

Section Sponsor $4,100

Enhanced Listing – Member $595 30 words of copy plus logo

Display Listing – Non-Member $75030 words of copy plus logo, plus contact information

ANNUALOPPORTUNITIES

Motorcoach Marketer Top 100 Events in North America

Motorcoach Marketer is the offi cial annual industry desktop reference guide to the motorcoach and group tour industry. ABA’s annual membership directory features detailed contact and tour information on every ABA motorcoach and tour operator, member hotels, attractions, restaurants, museums, destinations, and DMOs. Bus and tour operators use Motorcoach Marketer to plan tours, explore new destinations, and

treat groups to entertaining attractions all year long.

The Top 100 Events in North America is an annual compendium of the best events for group travel in the United States and Canada. Winners are chosen from hundreds of celebrations, festivals, fairs, commemorative events, and more. Events are nominated by state tourism offi ces and local and regional CVBs. From among the winners, ABA names the No. 1 event for both the United States and Canada. The list is unveiled in a highly anticipated special supplement with the September/October 2015 issue of Destinations and is posted for one year and archived on buses.org.

Gross Rates 1x

Full-Page* $4,395 Trim: 8.375” x 10.875”Bleed: 8.625” x 11.125”*

2/3 Page $3,775Vertical: 4.75” x 10”

1/2 Page $3,175Horizontal: 7.25” x 4.875”

1/3 Page $2,650Vertical: 2.25” x 10”Square: 4.75” x 4.875”

1/6 Page $2,000Vertical: 2.25” x 4.875”

MOTORCOACH MARKETER

* Full-page bleeds should extend all artwork 1/8” (.125) beyond the trim size on all sides. All text should be kept within 1/8” of the trim size. Do not set the ad directly to the trim.

** Fractional ads need to be set to the EXACT sizes above. Do not add bleed or crop marks to the ads.

Gross Rates 1x

Gross Rates 1x

Full-Page* $2,865 Trim: 8.5” x 10.875”Bleed: 8.75” x 11.125”*

1/2 Page $1,775Horizontal: 7.5” x 4.375”

Covers 2, 3, 4 $3,435

Spread $5,840

2016 TOP 100 EVENTS

* Full-page bleeds should extend all artwork 1/8” (.125) beyond the trim size on all sides. All text should be kept within 1/8” of the trim size. Do not set the ad directly to the trim.

Ad Sales Close Ad Materials Due

10/1/15 10/8/15

2015 CLOSING DATES

Ad Sales Close Ad Materials Due

7/31/15 8/7/15

2015 CLOSING DATES

TOTAL ABA MEMBER READERS: 4,500

BONUS DISTRIBUTION: 750+Distributed at ABA Marketplace and other industry conferences throughout the year

TOTAL CIRCULATION:

5,250

ABA DISTRIBUTION: 7,500GROUP LEADERS OF AMERICA (GLAMER) AND OTHER EVENTS: 5,650TOTAL CIRCULATION:

13,350

IN NORTH AMERICA PRESENTED BY THE AMERICAN BUS ASSOCIATIONA supplement to Destinations magazine

Only one per state or province available.

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ANNUALOPPORTUNITIES

Marketplace Today

As a service to Marketplace attendees, Marketplace Today! greets delegates every morning of the show, highlighting the day’s activities, important industry and show news, speaker highlights, and photos and reviews of the previous day’s Marketplace events.

4X DISTRIBUTION TO MORE THAN 3,500 ATTENDEES AT MARKETPLACE

• 1st issue distribution in event welcome bag

• 2nd, 3rd, 4th issues hand-distributed to attendees throughout the event

2015 Marketplace » Jan. 10–13, St. Louis, MO 2016 Marketplace » Jan. 9–12, Louisville, KY


2015 St. Louis 12/4/14 12/11/14

2016 Louisville 12/4/15 12/11/15

CLOSING DATES

MARKETPLACE TODAY!

Gross Rates Issue 1 All 4 Issues (Sat)

Full-Page $2,895 $6,965Trim: 8.5” x 10.875”Bleed: 8.75” x 11.125”

1/2 Page $1,995 $5,020Horizontal: 7.5” x 4.875”

1/3 Page $1,695 $3,885Vertical: 2.375” x 10”Square: 4.875” x 4.875”

buses.org/marketplace

BUYERS

The American Bus Association Marketplace is the premier business event for the group travel industry, o� ering Tour and Motorcoach Operator Buyers and Travel Industry Sellers the opportunity to meet face-to-face in prescheduled seven-minute appointments. Buyers attend Marketplace to gather information on destinations, to meet personally with people with whom they conduct business, and to socialize with other Buyers. Sellers attend Marketplace to sell their destination, attraction, restaurant, or hotel to motorcoach and tour operators.

ABA Marketplace

SELLERS■ More than 2,500 travel

industry representatives from destination marketing organizations, attractions, restaurants, hotels, and associate service suppliers.

■ More than 750 tour and motorcoach owners and operators attend.

■ ABA bus and tour operators are prequalifi ed,ii and tour and bus companies are required to send their decision-makers to Marketplace.

■ Marketplace operators determine where North America’s 35,000 group tour buses stop for meals, lodging, shopping, and entertainment.

■ ABA operators attending Marketplace focus on travel in North America — keeping business here for your company.

Louisville: January 9–12, 2016

St. Louis: January 10–13, 2015

As a service to Marketplace attendees, Today!highlighting the day’s activities, important industry and show news, speaker highlights, and photos and reviews of the previous day’s Marketplace events.

Issue Ad Materials Due

2015 St. Louis 2/13/15

CLOSING DATES

MARKETPLACE WRAP-UP

Full-Page $2,450Trim: 8.5” x 10.875” Bleed: 8.75” x 11.125”

MARKETPLACE WRAP-UPExtend your reach after Marketplace with a digital ad in the Marketplace Wrap-Up. A 20-page digital wrap-up will recap all of the great business, entertainment, and activities that took place in St. Louis. Marketplace Wrap-Up will be posted online at buses.org and will be promot-ed in the March/April print issue of Destinations.

Gross rate

10




PAYMENT TERMS & PRODUCTION REQUIREMENTS

Payment Terms:Invoices are due net 30 days with approved credit. Interest of 1.5% per month will be added to all past due balances. First-time advertisers and/or their advertising agency may be required to submit a credit applica-tion or provide payment in full with insertion order. The advertiser and/or its advertising agency agree to pay all costs of collection, including reasonable attorney’s fees incurred by publisher in connection with the collection of any past due account of the advertis-er and/or its advertising agency. All insertion orders are accepted subject to provisions of the published 2014 rate card. Rates are subject to change upon notice from publisher. Conditions other than rates are subject to change with-out notice. Non-publisher orders that contain rates and/or conditions, which vary from the rates and conditions listed herein, shall not be binding on publisher unless expressly approved in writing by the publisher and may be inserted and charged for at the actual rate schedule.

Publisher shall have the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to pub-lisher for advertising, which advertiser and/or its advertising agency ordered and which advertising was published. No amendment to the credit terms shall be effective unless the same is in writing and signed by the publisher. All advertisements are published upon the representation that the advertising agency and/or advertiser are autho-rized to publish the entire contents and subject matter thereof. In consideration of the publisher’s acceptance of such advertisements, the advertising agency and/or advertiser will indemnify and hold the publisher harmless from and against any loss or expense resulting from claims or suits based on the con-tents or subject matter of such adver-tisements, including, without limitations, claims or suits for libel, violations of rights of privacy, plagiarism, and copy-right infringement. The parties agree that any dispute, controversy, or claim arising under or in connection with the advertising agreement, or its perfor-mance by either party, shall be decided exclusively by and in the state or federal

court sitting in the Commonwealth of Massachusetts. For such purpose, each party hereby submits to the personal jurisdiction of the state and federal courts sitting in the Commonwealth of Massachusetts, and agrees that service of process may be completed and shall be effective and binding upon the party served if mailed by certified mail, return receipt requested, postage prepaid, and properly addressed to the party as set by the advertiser and/or its advertising agency accepting the order for publication, regardless of the con-tractual vehicle used, the advertiser is agreeing to abide by all the terms and conditions as set forth by the published 2015 rate card.

Cancellations:Cancellations must be submitted in writing and shall not be considered accepted until confirmed in writing by the publisher. Space reservations are binding and non-cancellable after published closing date.

Short Rates and Rebates:Advertisers will be short-rated if they do not use the space as contracted.

Production Charges:Necessary conversions made by the publisher will be billed as a cost to the advertiser. All production charges are non-commissionable.

Publisher’s Rights:Publisher reserves the right to refuse any advertising deemed unsuitable. Fail-ure to publish advertising matter inval-idates the insertion order only for such matter, but does not constitute breach of contract. Publisher reserves the right to not only run the most recent adver-tisement submitted by the advertiser even if the material was indicated to be for a previous issue, but also charge the full amount as indicated on this agree-ment if the publisher does not receive the material by the published space close date or by a publisher-approved extension date. If no previous advertise-ment exists, it is publisher’s right to run a house advertisement in its place and charge the full rate as indicated on the advertising agreement.

Production Requirements:IF THERE ARE ANY QUESTIONS REGARDING THE PROCESS STATED BELOW, PLEASE CONTACT KATRINA SOLANO AT [email protected].

Printing Process: Computer-to-plate; four-color process (CMYK); heat-set; web offset; SWOP speci-fications. Reproduction quality is contingent upon ad material furnished.

Digital Specs:The ABA requires that advertising materials be sent in digital format as a high resolution (press optimized) PDF. All fonts and images must be embedded in the file. All images must be converted to CMYK. RGB images are not acceptable. If sending an Adobe Illustrator file, please convert all type to outlines prior to shipment. Please call the production department with any questions regarding the creation of a high-resolution PDF. Native Quark Xpress or Adobe InDesign files are not acceptable.

Color Proofs: A digital, press, or offset proof must accompany the file. Tear sheets from previous insertions cannot be used for color match. Prepress proofs are not available. The publisher reserves the right to assess a production charge for any advertisement that is submitted without a color proof. Without submission of a proof, the ABA cannot be held liable for any printing errors.

Shipping Instructions:MAIL: Katrina Solano,Destinations437 D Street, Unit 2FBoston, MA 02210E-MAIL: [email protected]

FTP: Using a web browser, go tohttp://pohlyco.box.netE-mail/Username: [email protected]: Green10! (case sensitive)

Production Charges:Necessary conversions made by the publish-er will be billed as a cost to the advertiser. Production charges are non-commissionable. Inserts: All inserts, including business reply cards, must be pre-approved by the Production Manager prior to insertion. Availability is limited. For mechanical specifications, quantity, pricing, and shipping information, contact your sales representative.

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