15-1 chapter 15 cost analysis for control mcgraw-hill/irwin © 2008 the mcgraw-hill companies, inc.,...
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15-1
CHAPTER 15
Cost Analysis for Control
McGraw-Hill/Irwin © 2008 The McGraw-Hill Companies, Inc., All Rights Reserved.
15-2
Decision Making
Strategic, Operational,and Financial (Planning)
Planning and Control Cycle
Executing operational
activities (Managing)
Performance analysis: Plans vs.
actual results (Controlling)
L O 1
Implement Plans
Rev
isit
Pla
ns
Data collection and Performance Feedback
15-3
Cost Classification Accordingto a Time-Frame Perspective
Time
Deg
ree
of
Co
ntr
ol
Costs that may notbe controllable in the
short run are controllablein the long run.
Costs that may notbe controllable in the
short run are controllablein the long run.
L O 1
15-4
Performance Report Characteristics
ActivityBudgetAmount
ActualAmount Explanation– =
Favorable•Actual revenues > Budgeted revenues•Actual costs < Budgeted costs
Unfavorable•Actual revenues < Budgeted revenues•Actual costs > Budgeted costs
Favorable•Actual revenues > Budgeted revenues•Actual costs < Budgeted costs
Unfavorable•Actual revenues < Budgeted revenues•Actual costs > Budgeted costs
Variance
L O 2
15-5
Pro
du
ct C
ost
BudgetedAmount
This variance is unfavorablebecause the actual cost
exceeds the budgeted cost.
A cost variance is the amount by which an actualamount differs from the budgeted amount.
Performance Report Characteristics L O 2
15-6
Responsibility ReportingAmount of detail varies according
to level in organization.
Responsibility ReportingAmount of detail varies according
to level in organization.
A department manager receives detailed reports.
A store manager receives summarized information from each department.
Performance Report Characteristics L O 2
15-7
The vice president of operations receives summarized
information from each store.
Management by exception:
Upper-level management does not receive operating detail
unless activities are not performing according to plan.
Responsibility ReportingAmount of detail varies according
to level in organization.
Responsibility ReportingAmount of detail varies according
to level in organization.
Performance Report Characteristics L O 2
15-8
The Flexible Budget
Improve performance evaluation.
May be prepared for any activity level within the relevant range.
Show revenues and expensesthat should have occurred at theactual activity.
Reveal variances due to effective cost control or lack of cost control.
L O 3
15-9
To a budget for different activity levels, we must know how costs behave with changes in activity levels.
• Total variable costs changein direct proportion to changes in activity.
• Total fixed costsremain unchangedwithin the relevantrange.
FixedVaria
ble
The Flexible BudgetL O 3
15-10
First, let’s compareactual results withthe original budget.
The Flexible BudgetL O 3
15-11
Original ActualBudget Results Variances
Unit sales 10,000 8,000 2,000 U
Sales revenue 100,000$ 80,000$ $ 20,000 ULess variable costs: Manufacturing 30,000 25,500 4,500 F Marketing and admin. 20,000 17,100 2,900 FContribution margin 50,000 37,400 12,600 ULess fixed costs: Manufacturing 12,000 12,000 0 Marketing and admin. 13,000 13,000 0
Operating income 25,000$ 12,400$ $ 12,600 U
Cost variances have little meaning since actual costsare at a different activity than the budgeted activity.
The Flexible BudgetL O 3
15-12
Now, let’s compareactual results with
a flexed budgetprepared at the
actual levelof activity.
The Flexible BudgetL O 3
15-13
Original Flexed ActualBudget Budget Results Variances
Unit sales 10,000 8,000 8,000 0
Sales revenue 100,000$ 80,000$ 80,000$ 0Less variable costs: Manufacturing 30,000 24,000 25,500 1,500 U Marketing and admin. 20,000 16,000 17,100 1,100 UContribution margin 50,000 40,000 37,400 2,600 ULess fixed costs: Manufacturing 12,000 12,000 12,000 0 Marketing and admin. 13,000 13,000 13,000 0
Operating income 25,000$ 15,000$ 12,400$ $ 2,600 U
The Flexible BudgetL O 3
15-14
The Flexible Budget
Original Flexed ActualBudget Budget Results Variances
Unit sales 10,000 8,000 8,000 0
Sales revenue 100,000$ 80,000$ 80,000$ 0Less variable costs: Manufacturing 30,000 24,000 25,500 1,500 U Marketing and admin. 20,000 16,000 17,100 1,100 UContribution margin 50,000 40,000 37,400 2,600 ULess fixed costs: Manufacturing 12,000 12,000 12,000 0 Marketing and admin. 13,000 13,000 13,000 0
Operating income 25,000$ 15,000$ 12,400$ $ 2,600 U
A flexible budget is prepared for thesame activity level as actually achieved.
Note: There is no flexin the fixed costs.
L O 3
15-15
Original Flexed ActualBudget Budget Results Variances
Unit sales 10,000 8,000 8,000 0
Sales revenue 100,000$ 80,000$ 80,000$ 0Less variable costs: Manufacturing 30,000 24,000 25,500 1,500 U Marketing and admin. 20,000 16,000 17,100 1,100 UContribution margin 50,000 40,000 37,400 2,600 ULess fixed costs: Manufacturing 12,000 12,000 12,000 0 Marketing and admin. 13,000 13,000 13,000 0
Operating income 25,000$ 15,000$ 12,400$ $ 2,600 U
Variable costs have unfavorable variances
because actual costs are more than the flexible
budget costs.
The Flexible BudgetL O 3
15-16
Standard Cost Variance Analysis
Standard Costs are
Based on carefullypredetermined amounts.
Used for planning material, labor, and overhead requirements.
The expected levelof performance.
Benchmarks formeasuring performance.
L O 4
15-17
Price Variance
Standard Cost Variances
The difference betweenthe actual price and the
standard price
Usage Variance
The difference betweenthe actual quantity andthe standard quantity
Standard Cost Variance AnalysisL O 4
15-18
Actual Quantity Actual Quantity Standard Quantity × × × Actual Price Standard Price Standard Price
Price Variance Usage Variance
Standard price is the amount that should have been paid for the resources acquired.
Standard Cost Variance AnalysisL O 4
15-19
Price Variance Usage Variance
Actual Quantity Actual Quantity Standard Quantity × × × Actual Price Standard Price Standard Price
Standard quantity is the quantity that shouldhave been used for the output achieved.
Standard Cost Variance AnalysisL O 4
15-20
AQ(AP - SP) SP(AQ - SQ)
AQ = Actual Quantity SP = Standard Price AP = Actual Price SQ = Standard Quantity
AQ(AP - SP) SP(AQ - SQ)
AQ = Actual Quantity SP = Standard Price AP = Actual Price SQ = Standard Quantity
Actual Quantity Actual Quantity Standard Quantity × × × Actual Price Standard Price Standard Price
Price Variance Usage Variance
Standard Cost Variance AnalysisL O 4
15-21
Calculating Materials Priceand Usage Variances
Let’s apply what we have learned
about how to calculate standard
cost variances, starting with
materials.
L O 5
15-22
Cruisers, Inc. has the following materials standards for fiberglass cloth used to make100 SeaCruiser boat hulls:
218 yards per hull at $2.10 per yard
Last month, 22,500 yards of material were purchased and used to make 100 hulls. The total materials costs were
$46,125.
Calculating Materials Priceand Usage Variances
L O 5
15-23
What is the actual price per yard paid for the materials?
a. $2.00 per yard.
b. $2.10 per yard.
c. $2.05 per yard.
d. $2.25 per yard.
What is the actual price per yard paid for the materials?
a. $2.00 per yard.
b. $2.10 per yard.
c. $2.05 per yard.
d. $2.25 per yard.
Calculating Materials Priceand Usage Variances
L O 5
15-24
What is the actual price per yard paid for the materials?
a. $2.00 per yard.
b. $2.10 per yard.
c. $2.05 per yard.
d. $2.25 per yard.
What is the actual price per yard paid for the materials?
a. $2.00 per yard.
b. $2.10 per yard.
c. $2.05 per yard.
d. $2.25 per yard.
AP = $46,125 ÷ 22,500 yds.AP = $2.05 per yd.
Calculating Materials Priceand Usage Variances
L O 5
15-25
Calculating Materials Priceand Usage Variances
The materials price variance (MPV) for the month was:
a. $1,125 unfavorable.
b. $1,125 favorable.
c. $1,255 unfavorable.
d. $1,255 favorable.
The materials price variance (MPV) for the month was:
a. $1,125 unfavorable.
b. $1,125 favorable.
c. $1,255 unfavorable.
d. $1,255 favorable.
L O 5
15-26
The materials price variance (MPV) for the month was:
a. $1,125 unfavorable.
b. $1,125 favorable.
c. $1,255 unfavorable.
d. $1,255 favorable.
The materials price variance (MPV) for the month was:
a. $1,125 unfavorable.
b. $1,125 favorable.
c. $1,255 unfavorable.
d. $1,255 favorable. MPV = AQ(AP - SP) MPV = 22,500 yds. × ($2.05 – $2.10) MPV = $1,125 favorable
Calculating Materials Priceand Usage Variances
L O 5
15-27
The standard quantity of materials that should have been used to produce 100 hulls is:a. 22,500 yards.b. 21,600 yards.c. 21,800 yards.d. 22,000 yards.
The standard quantity of materials that should have been used to produce 100 hulls is:a. 22,500 yards.b. 21,600 yards.c. 21,800 yards.d. 22,000 yards.
Calculating Materials Priceand Usage Variances
L O 5
15-28
The standard quantity of materials that should have been used to produce 100 hulls is:a. 22,500 yards.b. 21,600 yards.c. 21,800 yards.d. 22,000 yards.
The standard quantity of materials that should have been used to produce 100 hulls is:a. 22,500 yards.b. 21,600 yards.c. 21,800 yards.d. 22,000 yards. SQ = 100 hulls × 218 yds. per hull
SQ = 21,800 yds.
Calculating Materials Priceand Usage Variances
L O 5
15-29
Calculating Materials Priceand Usage Variances
The materials usage variance (MUV) for the month was:a. $1,250 unfavorable.b. $1,250 favorable.c. $1,470 unfavorable.d. $1,470 favorable.
The materials usage variance (MUV) for the month was:a. $1,250 unfavorable.b. $1,250 favorable.c. $1,470 unfavorable.d. $1,470 favorable.
L O 5
15-30
Calculating Materials Priceand Usage Variances
The materials usage variance (MUV) for the month was:a. $1,250 unfavorable.b. $1,250 favorable.c. $1,470 unfavorable.d. $1,470 favorable.
The materials usage variance (MUV) for the month was:a. $1,250 unfavorable.b. $1,250 favorable.c. $1,470 unfavorable.d. $1,470 favorable.
MUV = SP(AQ - SQ) MUV = $2.10(22,500 yds. – 21,800 yds.) MUV = $1,470 unfavorable
L O 5
15-31
Materials Variances Summary
Price variance$1,125 favorable
Usage variance$1,470 unfavorable
22,500 yds. 22,500 yds. 21,800 yds. × × × $2.05 per yd. $2.10 per yd. $2.10 per yd.
= $46,125 = $ 47,250 = $45,780
Actual Quantity Actual Quantity Standard Quantity × × × Actual Price Standard Price Standard Price
L O 5
15-32
Calculating Labor Rateand Efficiency Variances
Now let’s calculate standard cost variances for
labor.
L O 5
15-33
Calculating Labor Rateand Efficiency Variances
Cruisers, Inc. has the following direct labor standard to manufacture one boat hull:
26 standard hours per hull at $12.80 per direct labor hour.
Last month, 2,540 direct labor hours were worked at a total labor cost of $32,893 to make 100 hulls.
L O 5
15-34
Calculating Labor Rateand Efficiency Variances
What was the actual rate (AR) for labor for the month?
a. $12.95 per hour.
b. $12.80 per hour.
c. $12.50 per hour.
d. $12.25 per hour.
What was the actual rate (AR) for labor for the month?
a. $12.95 per hour.
b. $12.80 per hour.
c. $12.50 per hour.
d. $12.25 per hour.
L O 5
15-35
What was the actual rate (AR) for labor for the month?
a. $12.95 per hour.
b. $12.80 per hour.
c. $12.50 per hour.
d. $12.25 per hour.
What was the actual rate (AR) for labor for the month?
a. $12.95 per hour.
b. $12.80 per hour.
c. $12.50 per hour.
d. $12.25 per hour.
Calculating Labor Rateand Efficiency Variances
AP = $32,893 ÷ 2,540 hours AP = $12.95 per hour
L O 5
15-36
Calculating Labor Rateand Efficiency Variances
The labor rate variance (LRV) for the month was:
a. $381 unfavorable.
b. $381 favorable.
c. $462 unfavorable.
d. $462 favorable.
The labor rate variance (LRV) for the month was:
a. $381 unfavorable.
b. $381 favorable.
c. $462 unfavorable.
d. $462 favorable.
L O 5
15-37
Calculating Labor Rateand Efficiency Variances
The labor rate variance (LRV) for the month was:
a. $381 unfavorable.
b. $381 favorable.
c. $462 unfavorable.
d. $462 favorable.
The labor rate variance (LRV) for the month was:
a. $381 unfavorable.
b. $381 favorable.
c. $462 unfavorable.
d. $462 favorable.
LRV = AH(AP - SP) LRV = 2,540 hrs($12.95 - $12.80) LRV = $381 unfavorable
L O 5
15-38
Calculating Labor Rateand Efficiency Variances
The standard hours (SH) of labor that should have been worked to produce100 hulls is:
a. 2,500 hours.
b. 2,600 hours.
c. 2,700 hours.
d. 2,800 hours.
The standard hours (SH) of labor that should have been worked to produce100 hulls is:
a. 2,500 hours.
b. 2,600 hours.
c. 2,700 hours.
d. 2,800 hours.
L O 5
15-39
Calculating Labor Rateand Efficiency Variances
The standard hours (SH) of labor that should have been worked to produce100 hulls is:
a. 2,500 hours.
b. 2,600 hours.
c. 2,700 hours.
d. 2,800 hours.
The standard hours (SH) of labor that should have been worked to produce100 hulls is:
a. 2,500 hours.
b. 2,600 hours.
c. 2,700 hours.
d. 2,800 hours. SH = 100 hulls × 26 hours per hulls SH = 2,600 hours
L O 5
15-40
Calculating Labor Rateand Efficiency Variances
The labor efficiency variance (LEV) for the month was:
a. $694 unfavorable.
b. $694 favorable.
c. $768 unfavorable.
d. $768 favorable.
The labor efficiency variance (LEV) for the month was:
a. $694 unfavorable.
b. $694 favorable.
c. $768 unfavorable.
d. $768 favorable.
L O 5
15-41
Calculating Labor Rateand Efficiency Variances
The labor efficiency variance (LEV) for the month was:
a. $694 unfavorable.
b. $694 favorable.
c. $768 unfavorable.
d. $768 favorable.
The labor efficiency variance (LEV) for the month was:
a. $694 unfavorable.
b. $694 favorable.
c. $768 unfavorable.
d. $768 favorable.
L O 5
LEV = SR(AH - SH) LEV = $12.80(2,540 hrs. - 2,600 hrs.) LEV = $768 favorable
15-42
Rate variance$381 unfavorable
Efficiency variance$768 favorable
Actual Hours Actual Hours Standard Hours × × × Actual Price Standard Price Standard Price
2,540 hours 2,540 hours 2,600 hours × × × $12.95 per hr. $12.80 per hr. $12.80 per hr.
= $32,893 = $32,512 = $33,280
Labor Variances SummaryL O 5
15-43
Calculating Variable Overhead Spending and Efficiency Variances
Now let’s calculate standard cost
variances for the last of the variable production costs – variable overhead.
L O 5
15-44
Calculating Variable Overhead Spending and Efficiency Variances
Cruisers, Inc. has the following variable overhead standard to manufacture one boat hull:
26 standard hours per hull at $3.20 per direct labor hour
Last month, 2,540 hours were worked to make 100 hulls, and actual variable overhead was $8,128.
L O 5
15-45
Calculating Variable Overhead Spending and Efficiency Variances
What was the actual rate (AR) for variable overhead rate for the month?
a. $3.00 per hour.
b. $3.11 per hour.
c. $3.20 per hour.
d. $4.30 per hour.
What was the actual rate (AR) for variable overhead rate for the month?
a. $3.00 per hour.
b. $3.11 per hour.
c. $3.20 per hour.
d. $4.30 per hour.
L O 5
15-46
Calculating Variable Overhead Spending and Efficiency Variances
What was the actual rate (AR) for variable overhead rate for the month?
a. $3.00 per hour.
b. $3.11 per hour.
c. $3.20 per hour.
d. $4.30 per hour.
What was the actual rate (AR) for variable overhead rate for the month?
a. $3.00 per hour.
b. $3.11 per hour.
c. $3.20 per hour.
d. $4.30 per hour.
AR = $8,128 ÷ 2,540 hours AR = $3.20 per hour
L O 5
15-47
Calculating Variable Overhead Spending and Efficiency Variances
The spending variance (SV) for variable overhead for the month was:
a. $0.
b. $400 favorable.
c. $335 unfavorable.
d. $300 favorable.
The spending variance (SV) for variable overhead for the month was:
a. $0.
b. $400 favorable.
c. $335 unfavorable.
d. $300 favorable.
L O 5
15-48
Calculating Variable Overhead Spending and Efficiency Variances
The spending variance (SV) for variable overhead for the month was:
a. $0.
b. $400 favorable.
c. $335 unfavorable.
d. $300 favorable.
The spending variance (SV) for variable overhead for the month was:
a. $0.
b. $400 favorable.
c. $335 unfavorable.
d. $300 favorable.
SV = AH(AR - SR) SV = 2,540 hrs($3.20 - $3.20) SV = $0
L O 5
15-49
Calculating Variable Overhead Spending and Efficiency Variances
The efficiency variance (EV) for variable overhead for the month was:
a. $438 unfavorable.
b. $438 favorable.
c. $192 unfavorable.
d. $192 favorable.
The efficiency variance (EV) for variable overhead for the month was:
a. $438 unfavorable.
b. $438 favorable.
c. $192 unfavorable.
d. $192 favorable.
L O 5
15-50
Calculating Variable Overhead Spending and Efficiency Variances
The efficiency variance (EV) for variable overhead for the month was:
a. $438 unfavorable.
b. $438 favorable.
c. $192 unfavorable.
d. $192 favorable.
The efficiency variance (EV) for variable overhead for the month was:
a. $438 unfavorable.
b. $438 favorable.
c. $192 unfavorable.
d. $192 favorable. EV = SR(AH - SH) EV = $3.20(2,540 hrs. - 2,600 hrs.) EV = $192 favorable
100 hulls × 26 hrs. per hull
L O 5
15-51
Spending variance$0
Efficiency variance$192 favorable
2,540 hours 2,540 hours 2,600 hours × × × $3.20 per hour $3.20 per hour $3.20 per hour
= $8,128 = $8,128 = $8,320
Actual Hours Actual Hours Standard Hours × × × Actual Rate Standard Rate Standard Rate
Variable OverheadVariances Summary
L O 5
15-52
Analysis of FixedOverhead Variances
Now let’s turn our attention
to fixed overhead.
L O 6
15-53
Analysis of FixedOverhead Variances
Estimated Fixed OverheadPOHAR =
Overhead costs are applied to products and services using a predetermined overhead
application rate (POHAR):
Applied Overhead = POHAR × Standard Activity
Estimated Total Direct Labor Hours
L O 6
15-54
Analysis of FixedOverhead Variances
Budget Variance
VolumeVariance
POHAR = Fixed Overhead Application RateSH = Standard Hours Allowed
SH × POHAR
Actual Fixed Fixed Fixed Overhead Overhead Overhead Incurred Budget Applied
L O 6
15-55
Analysis of FixedOverhead Variances
Cruisers, Inc. has the following budgeted and actual fixed overhead information
for the year:
Calculate the fixed overhead budgetand volume variances.
Planned Production 1,250 Units × 240 hours each = 300,000 hoursActual Production 1,288 UnitsEstimated Fixed Overhead $3,240,000Actual Fixed Overhead $3,327,500Standard Hours 1,288 Units × 240 hours each = 309,120 hoursPredetermined Overhead Rate $3,240,000 ÷ 300,000 hours = $10.80 per hour
L O 6
15-56
Analysis of FixedOverhead Variances
Budget variance$87,500 unfavorable
Volume variance$98,496 unfavorable
309,120 hours
× $10.80 per
hour $3,327,500 $3,240,000 $3,338,496
SH × POHAR
Actual Fixed Fixed Fixed Overhead Overhead Overhead Incurred Budget Applied
L O 6
15-57
Analysis of FixedOverhead Variances
Budget Variance Volume Variance
Results from paying moreor less than expected for
overhead items.
Results from operatingat an activity leveldifferent from theplanned activity.
L O 6
15-58
VolumeVariance
Unfavorablewhen standard hours
< planned hours
Favorablewhen standard hours
> planned hours
Results when standard hoursallowed for actual output differs
from the planned activity.
Volume Variance – A Closer LookL O 6
15-59
VolumeVariance
Unfavorablewhen standard hours
< planned hours
Favorablewhen standard hours
> planned hours
Results when standard hoursallowed for actual output differs
from the budgeted activity.
Does not measure over- or under spending
Explainable by and controllable only through
activity
Volume Variance – A Closer LookL O 6
15-60
Let’s look at a graph showing the volume variance.
We will use Cruisers’ annual numbers from the previous example.
Volume Variance – A Closer LookL O 6
15-61
Volume Variance
Volume
Cost
$3,338,496 applied fixed OH
$3,240,000 budgeted fixed OH
309,120Standard
Hours
300,000 Budgeted
Hours
Fixed overhead
applied to products
309,120 hours × $10.80 fixed overhead rate
{
Volume Variance – A Closer LookL O 6
15-62
Product cost included in
Accounting for VariancesAccounting for VariancesL O 7
Product cost allocated between
Production inefficiency costs included in
Current PeriodCost
Cost of GoodsSold
Inventory
Net Unfavorable
Variance
Insignificant Net Favorable
Variance
Significant Net Favorable
Variance
15-63
Total Company
Sailboat Division
Motorboat Division
Repair Parts
DivisionSales 560,000$ 320,000$ 160,000$ 80,000$ Variable expenses 240,000 128,000 72,000 40,000 Contribution Margin 320,000 192,000 88,000 40,000 Fixed expenses 282,000 164,000 72,000 46,000 Operating income 38,000$ 28,000$ 16,000$ (6,000)$
Income Statement
Reporting for Segmentsof an Organization
Cruisers, Inc. reports the following for a recent quarter:
Should the Repair Parts Division be discontinued? Let’s take a closer look at fixed expenses before we decide.
L O 8
15-64
Reporting for Segmentsof an Organization
Analysis of fixed expenses shows:
Direct fixed expenses are incurred within a division.Direct fixed expenses are incurred within a division.
Common fixed expenses are incurred elsewhereand would continue even if a division is discontinued.
Common fixed expenses are incurred elsewhereand would continue even if a division is discontinued.
L O 8
15-65
Total Company
Sailboat Division
Motorboat Division
Repair Parts
DivisionSales 560,000$ 320,000$ 160,000$ 80,000$ Variable expenses 240,000 128,000 72,000 40,000 Contribution Margin 320,000 192,000 88,000 40,000 Direct fixed expenses 170,000 100,000 40,000 30,000 Segment margin 150,000 92,000$ 48,000$ 10,000$
Common fixed expenses 112,000 Operating income 38,000$
Income Statement
Reporting for Segmentsof an Organization
Cruisers, Inc.’s Net Income will be $10,000 lessif the Repair Parts Division is discontinued.
Segment margin is the Repair Parts Division’s contribution to overall operations.
L O 8
15-66
Reporting for Segmentsof an Organization
Cost Cost Center
A business section that has control
over the incurrence of costs, but no
control over revenues or
investment funds.
L O 8
15-67
Reporting for Segmentsof an Organization
Profit Center A part of the
business that has control over both
costs and revenues, but no control over investment funds.
RevenuesSalesInterestOther
CostsMfg. costsCommissionsSalariesOther
L O 8
15-68
Reporting for Segmentsof an Organization
Corporate Headquarters
Investment Center A profit center
where management also
makes capital investment decisions.
L O 8
15-69
CostCenter
Actual costs are compared to budgeted costs
ProfitCenter
InvestmentCenter
Actual Return on investmentis compared to budgetedreturn on investment
Evaluation Measures
Actual segment margin iscompared to budgetedsegment margin
Methods of Evaluating Segments
Segment
L O 8
15-70
Analysis of Investment Centers
Return on investment (ROI) is the ratio ofsegment margin to the investment used to
generate the segment margin.
ROI =
Segment margin Divisional operating assets
L O 9
15-71
Analysis of Investment Centers
SalesOperating assets
ROI = Segment MarginOperating assets
ROI = Segment margin
Sales ×
MarginMargin TurnoverTurnover
L O 9
15-72
Analysis of Investment Centers
Cruisers, Inc. reports the following for a recent quarter:
Total Company
Sailboat Division
Motorboat Division
Repair Parts
DivisionSales 560,000$ 320,000$ 160,000$ 80,000$ Segment margin 150,000 92,000$ 48,000$ 10,000$ Operating assets 1,200,000 600,000 500,000 100,000
Margin ? ? ? ?Turnover ? ? ? ?ROI ? ? ? ?
Let’s compute the margin, turnover, and ROI for Cruisers.
L O 9
15-73
Analysis of Investment Centers
Cruisers, Inc. reports the following for a recent quarter:
Total Company
Sailboat Division
Motorboat Division
Repair Parts
DivisionSales 560,000$ 320,000$ 160,000$ 80,000$ Segment margin 150,000 92,000$ 48,000$ 10,000$ Operating assets 1,200,000 600,000 500,000 100,000
Margin 26.8% 28.8% 30.0% 12.5%Turnover 0.47 0.53 0.32 0.80 ROI 12.6% 15.3% 9.6% 10.0%
L O 9
15-74
Analysis of Investment Centers
Increase Sales Prices
Decrease Expenses
Lower Invested Capital
Three ways to improve ROI
L O 9
15-75
As Sailboat Division Manager at Cruisers, Inc., your compensation package includes a salary plus bonus based on your division’s ROI -- the higher your ROI, the bigger your bonus.
The company ROI is 12.6%, but your division is producing an ROI of 15.3%.
You have an opportunity to invest in a new project that will produce an ROI of 13.5%.
As division manager, would you invest in this project?As division manager, would you invest in this project?
ROI and Dysfunctional BehaviorL O 9
15-76
As division manager,I wouldn’t invest in
that project becauseit would lower my pay!
Gee . . .I thought we were
supposed to do what was best for the
company!
ROI and Dysfunctional BehaviorL O 9
15-77
Segment marginless required returnon operating assets
Residual Income – Another Measure
L O 9
15-78
Segment margin– Required return = Residual income
Operating assets× Required ROI = Required return
Residual Income
Let’s calculate the residual income for Cruisers, Inc. using total company information.
Let’s calculate the residual income for Cruisers, Inc. using total company information.
L O 9
15-79
Residual Income
Let’s calculate the residual income for Cruisers, Inc. using total company information.
Let’s calculate the residual income for Cruisers, Inc. using total company information.
Segment margin = $150,000– Required return = 120,000 = Residual income = $ 30,000
Operating assets = $1,200,000× Required ROI = × 10%= Required return = $ 120,000
L O 9
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Residual Income
Total Company
Sailboat Division
Motorboat Division
Repair Parts
DivisionOperating assets 1,200,000$ 600,000$ 500,000$ 100,000$
Segment margin 150,000$ 92,000$ 48,000$ 10,000$ Required return 120,000 ? ? ?Residual income 30,000$ ? ? ?
Now, let’s find residual incomefor each of the divisions.
Now, let’s find residual incomefor each of the divisions.
L O 9
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Residual Income
Total Company
Sailboat Division
Motorboat Division
Repair Parts
DivisionOperating assets 1,200,000$ 600,000$ 500,000$ 100,000$
Segment margin 150,000$ 92,000$ 48,000$ 10,000$ Required return 120,000 60,000 50,000 10,000 Residual income 30,000$ 32,000$ (2,000)$ -$
L O 9
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Residual income encourages managers to make profitable investments that would
be rejected by managers using ROI.
Residual IncomeL O 9
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An integrated set of performance measures that show an organization’s performance in meeting its responsibilities to various
stakeholders.
EmployeeEmployeeStakeholderStakeholder
GroupGroup
InvestorInvestorStakeholderStakeholder
GroupGroup
The Balanced Scorecard
15-84
Financial PerspectiveHow do we look
to the firm’s owners?
Learning and Growth Perspective
How can we continuallyimprove and create value?
Internal BusinessProcess Perspective
In which activities must we excel?
Customer PerspectiveHow do our
customers see us?
Integratedmeasures
The Balanced Scorecard
15-85
End of Chapter 15