14ntc - ed schipul: online fundraising strategies to take advantage of your donor events
DESCRIPTION
Does your organization have one or two big events that drive online fundraising for the entire year? Or do you have more of a steady flow year-round? Join Ed Schipul as he discusses marketing strategies for driving online fundraising to make the most of your donor events – including content messaging, timing, location and translating analytics into action to increase donations!TRANSCRIPT
Online Fundraising Strategies to Take Advantage of Your Donor Events #14NTCPattern
Ed Schipul @eschipul Tendenci The Open Source CMS for NPOs
1. Fundraising Strategies
2. Analytics Trends
3. Data Patterns
4. Translating Data into Action for Results
LET’S TALK...
Photo Credit: flickr.com/photos/duncanh1/9047426263/
2. FUNDRAISING
2. ANALYTICS TRENDS
REAL TIME DATA
SOCIAL VALUE TRACKING
A/B Testing with Google Analytics Content Experiments
A Bvs.
Social Media Tracking Tools
Tip: Add + on the end of any bit.ly URL to see stats
Heat Map Tools with CrazyEgg.com
1. DATA PATTERNS
COLOR KEY
THE POWER OF PHOTOS
Trend:
VISUAL VISUAL VISUAL
EVENT LEAD UP
Tablet Stats
MOBILE OPTIONS
Separate Site/Pages Responsive Designvs.
m.ymcahouston.org cmhouston.org
WHAT ABOUT MOBILE APPS?
• Consider the Use Case
• Remember: Apps are Device-Specific
Mobile Stats
Usage Stats
WHY?
Photo Credit: flickr.com/photos/fdctsevilla/3968090665
Infographics
google.com/trends
TOOLS FOR VISUAL CONTENT
madewithover.com
Resources for making infographics:
http://bit.ly/infographictips
http://bit.ly/infographictips2
QUESTIONS?
ED SCHIPUL CEO
@eschipul
slideshare.net/tendenci blog.tendenci.com
@tendenci
What did you think? !!!!!!
Evaluate this session! Or, search by session title at www.nten.org/ntc/eval
When you evaluate a session, you will be entered to win a prize!