14 marketing tips for small to mid-sized companies

14 Marketing Tips for Small-to-Midsized

Companies

14 Marketing Tips for SMBs

When is the last time you re-evaluated your marketing strategy?


At a minimum, you should re-evaluate your marketing strategy each year.


Here are

and proven strategies to help your small-to-midsized business

14 Marketing Tips


1. Research your market before deploying campaigns



Thorough research can prevent wasted spending.



Online surveys are a worthwhile investment.



Also research your competitors’ pay-per-click advertising strategies.


2. Identify target markets



Identify your ideal prospect and create buyer personas.



Consider using a free business database to generate a list of companies you may want to

target.


3. Establish a marketing budget



After completing market research, create a 12-month marketing budget.



Create gold, silver, and bronze budget plans to accommodate for budget fluctuations

throughout the year.


4. Make your branding clear and consistent


4. Make your branding clear and consistent

This includes consistency among design elements and messaging across all online and

print marketing materials and websites.


5. Clearly articulate your products and services



In order for prospects to truly understand what you’re selling, your presentation must be clear.



In Selling the Invisible, Harry Beckwith

suggests 7 positioning statements that need

to be answered.



1. Who are you?



1. Who are you?2. What business are

you in?




you in?3. Who do you serve?




you in?3. Who do you serve?4. What are the needs

of those you serve?



5. Who are you competing against?



5. Who are you competing against?6. What makes you

different?



5. Who are you competing against?6. What makes you

different?7. What are your

unique benefits?


6. Get testimonials and endorsements



Very simple and often overlooked.



Very simple and often overlooked.

Try to get a variety of quotes, reviews, and video testimonials.



Post the testimonials on your website, your industry’s most popular review sites, social

media, YouTube, or anywhere your prospects might find them.


7. Use word-of-mouth



Harness the voice of the customer for the good of the brand.



The 5 basic elements of word-of-mouth marketing from WOMMA:

1. Educate people about your products/services2. Identify people most likely to share their opinions3. Provide tools that make it easier to share info4. Study how, where and when opinions are being shared5. Listen and respond to supporters, detractors and

neutrals


8. Be extremely visible online


8. Be extremely visible online

Consider organic search and PPC advertising as a relatively inexpensive and efficient way to target

an interested audience.


9. Ask for referrals


9. Ask for referrals

If you know a customer is satisfied, don’t be shy about asking for a referral!


10. Cross promote your products and services



Combine forces with another company to advertise your products/services.



Teaming up with a synergistic company can save you time and money.


11. Integrate your marketing



Diversification in your marketing strategy is key to reaching your target audience.




Email Marketing




Email Marketing

Social Media




Email Marketing

Social Media

Content Creation




Email Marketing

Social Media

Content Creation

SEO




Email Marketing

Social Media

Content Creation PPC Advertising

SEO



Use many different forms of marketing in parallel.

Email Marketing

Social Media

Content Creation PPC Advertising

SEO


12. Continually communicate



Monthly e-newsletters are a great way to stay in touch with clients and prospects.



Monthly e-newsletters are a great way to stay in touch with clients and prospects.

Consider a robust marketing automation platform to nurture

leads and customers.


13. Analyze your leads



Detailed analytics is the key to marketing success.



Google Analytics is free and allows you to track all online marketing campaigns, website visits,

and conversions.



Learning how to use Google Analytics to track leads and conversions is a wise investment for

any marketing team.


14. Continue to test customer satisfaction



This can be as simple as a phone call or email, or more complex with an anonymous survey.



Gathering positive and negative feedback from customers allows you to tailor your products, services and messaging to better serve your

clients.

Want to Learn More?

Download our white paper “14

Marketing Tips for Small-to-Midsized

Companies” at:

bit.ly/1fjWWpl

It’s time to reassess your

marketing efforts.

Call (877) 887-7611for a marketing assessment or

phone consultation.

For more information, visit

www.ClarityQst.com or call

(877) 887-7611

14 marketing tips for small to mid-sized companies

Business

continually

deploying

identify people

5 basic elements

marketing

provide tools

marketing

cross promote