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The best is yet to come! Broadridge surveys clients about Digital Transformation Which song best describes your experience with Digital Transformation (DT)? The Best Is Yet to Come Michael Buble Started From the Bottom Drake That Don’t Impress Me Much Shania Twain That’s The Way It Is Celine Dion New Orleans is Sinking The Tragically Hip What Do You Mean? Justin Bieber 46 % 14 % 12 % 11 % 10 % 7 % 44 58 say DT’s greatest business impact will be on engagement 36 % say DT’s greatest business impact will be on operations 36% Business Operations 44% Customer Engagement Improved customer advocacy, loyalty and retention Increased revenue from existing customers Increased revenue from new customers Improved productivity Improved employee retention Improved profits 1% Education 8% Employment 5% National GDP 6% Workplace Culture 31 % 46 % 1 % 11 % 4 % 7 % Almost half say Digital Transformation will affect productivity most at own firm 17% A 31% B 42% C 8% D 2% F Only 17% give their own Digital Transformation an “A” grade 41% Legacy Technology 22% Regulatory Compliance 6% Executive Sponsorship 22% Resources 9% Data Analytics Legacy technology is by far the biggest hurdle to transformation… almost twice compliance or resources Prefer personal technology Prefer work technology 77% 23 % Broadridge polled 100 representatives of asset managers, banks, broker-dealers, consultancies, industry regulators, technology vendors, wealth managers and others on December 4 th , 2018 at a client event in Toronto. % % 11 % Artificial Intelligence Blockchain 58% say AI will have greatest impact on business, nearly double the runner-up Cloud Cloud 31 %

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The best is yet to come! Broadridge surveysclients about Digital Transformation

Which song best describes your experience withDigital Transformation (DT)?

The Best IsYet to ComeMichael Buble

Started Fromthe BottomDrake

That Don’t Impress Me MuchShania Twain

That’s TheWay It Is

Celine Dion

New Orleansis Sinking

The TragicallyHip

What DoYou Mean?

Justin Bieber

46 %14 % 12 % 11 % 10 % 7%

say DT’s greatestbusiness impact will be on engagement

36%say DT’s greatestbusiness impact will be on operations

36% Business Operations

44% Customer Engagement

Improved customer advocacy, loyalty and retention

Increased revenuefrom existing customers

Increased revenuefrom newcustomers

Improved productivity

Improved employeeretention

Improved profits

1% Education

8% Employment

5% National GDP

6% Workplace Culture

31 %46 %

1 % 11 % 4 % 7%

Almost half say Digital Transformation will affect productivity most at own firm

17% A 31% B 42% C

8% D 2% F

Only 17% give their own Digital Transformation an “A” grade

41% Legacy Technology 22% Regulatory Compliance

6% Executive Sponsorship

22% Resources 9% Data Analytics

Legacy technology is by far the biggest hurdleto transformation… almost twice complianceor resources

Prefer personal technology

Prefer worktechnology

77%

23%

Broadridge polled 100 representatives of asset managers, banks, broker-dealers, consultancies, industry regulators, technology vendors, wealth managers and others on December 4th, 2018 at a client event in Toronto.

% 11% Artificial Intelligence

Blockchain

58% say AI will have greatest impact on business,nearly double the runner-up Cloud

Cloud31%

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