130609-introduction to crowdfunding vworkshop · crowdfunding is the pooling of funds from the...

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Page 1: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community
Page 2: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community
Page 3: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community

Indiegogo is the trusted, global funding platform

Most Trusted� Since 2008

� Largest global platform

� $ millions disbursed every month

Customer Happiness� Empowering campaign owners through

education & support (24hr response time)

� You keep your money…no matter what!

Global � We’re everywhere (on earth anyway)

� Over 120,000 campaigns , 196 countries and counting…

Equal Opportunity� No waiting, no curation, no favoritism

� All projects are welcome

� Merit-based promotions

Nonprofit Resources� Discount for nonprofits

� Facilitated tax-deductible contribution options

Page 4: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community

Crowdfundingis the pooling of funds from the people.

People who are passionate about an idea,

to amplify the reach of their community.

Often, in return for a “perk” … or token of thanks.

Over $100,000 raised

Average contribution: $0.89

Crowdfunding is not new…

Page 5: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community

Why now?

Page 6: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community

Crowdfunding IS…

Shared enthusiasm!

Crowdfunding IS NOT…

Panhandling

Crowdfunding defined

Crowdfunding is the pooling of funds from people who are passionate about a project or idea, to help bring those ideas to life

Page 7: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community

Raise money

Gauge demand

& mitigate risk

Connect with

your audience

Gain visibility

Why Crowdfunding?

Page 8: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community

Nonprofit programs

Page 9: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community

Movement building

Page 10: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community

Small business

Page 11: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community

Entrepreneurship

Page 12: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community

Entrepreneurship

Page 13: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community

International Development

Page 14: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community

Why people contribute?

PassionParticipation & PridePerks

Passion

Participation & Pride

Perks

Page 15: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community

Preparation = Success

You are responsible for generating interest & momentum for your campaign

Building that initial momentum will provide you with additional exposure

Expect to raise 25-30% of funds from friends & family

Prepare your marketing plan, build virality.

Gogofactor will surface your campaign to the masses

Page 16: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community

Thank you!

Tweet at us! #gogolearn