Unit 2 Work on Blog

Task Level 2 Level 3

Re-brand Pitch Conventions in the advert/lines of appeal/ style

Pitched to a target audience and filmed feedback included on blog

Re-brand brief target audience/product/ideas/Logo-3 ideas/brief outline of advert

Logos made on Photoshop/detailed breakdown of target audience in several categories

Storyboard for 30sec ad Min 12 frames fully annotated/Shot type/angle/transition/etc

12 frames using a wide variety of appropriate shot types/coloured and filmed and uploaded onto blog with music added

Microphone Vox Pop Task All questions answered. 3 pieces of recording equipment used.

Clear reflection on task and skills developed. Images and videos added and filming shows evidence of effective framing and composition of shots

Focus group questions and interviews (for advert)

Clear questions with relevant feedback

Use of test fonts posted on blogVideos of feedback and detailed quant and qual research

600 Word analysis of TV advert Clear understanding of shot types/conventions and lines of appeal

Comparison of this advert to another with ref to target audience/lines of appeal

Cinematography Music Video Analysis 8 shot types screen grabbed and analyzed for the effect on audience.

At least 8 shots types analyzed with ref to camera angles/type and movement