[123doc.vn] nghien cuu hanh vi su dung facebook cua sinh vien

25
TRƯỜNG ĐẠI HỌC MỞ TP.HCM CHƯƠNG TRÌNH ĐÀO TẠO ĐẶC BIỆT *** Baøi tieåu luaän moân haønh vi khaùch haøng NGHIEÂN CÖÙU HAØNH VI SÖÛ DUÏNG FACEBOOK CUÛA SINH VIEÂN Giaùo vieân höôùng daãn: ThS. Nguyeãn Thò Dieäu Linh Nhoùm: 5

Upload: tanlui

Post on 12-Sep-2015

232 views

Category:

Documents


1 download

DESCRIPTION

le Giang

TRANSCRIPT

Nhm 5 - Nghin cu hnh vi s dng Facebook ca sinh vin2

TRNG I HC M TP.HCMCHNG TRNH O TO C BIT***

Bai tieu luan mon hanh vi khach hang

NGHIEN CU HANH VI S DUNGFACEBOOK CUA SINH VIEN

Giao vien hng dan: ThS. Nguyen Th Dieu LinhNhom: 5

MC LCA)C S HNH THNH TI3B)LI CH , GI TR TI3C)MC TIU NGHIN CU3D)PHNG PHP NGHIN CU3E)KT QU NGHIN CU4I)Gii thiu mt vi nt v Facebook4II)Kt qu nghin cu41)Qu trnh trc khi quyt nh s dng Facebook4aNhn bit nhu cu4bTm kim thng tin4cnh gi cc phng n62)Qu trnh ra quyt nh s dng Facebook83)Qu trnh sau khi s dng Facebook10aHi lng10bCha hi lng11c kin12III)Mt s gii php hon thin, nng cp Facebook:121)Xy dng h sinh thi122)Loi b nhng tin ch123)Ct gim thng bo12F)NHN XT V XUT13G)NH GI MT MNH , YU CA HC VIN14H)PH LC15I)Ti liu tham kho15II)Bng kho st v kt qu15

A) C S HNH THNH TI Trong thi i cng ngh thng tin pht trin nh hin nay, nhu cu kt ni bn b, mong mun giao lu vi nhau ngy cng lan rng, v mng x hi l mi trng l tng p ng c nhu cu . Facebook, Zing me, Twitter hay Yahoo 360 plus u l nhng mng x hi khng h xa l i vi chng ta, c bit l gii tr. ng ni ti Vit Nam, ngi s dng mng x hi l thnh vin ca Facebook ngy cng tng. Sc nh hng ca Facebook khng ch dng li nhng vn trong i sng m cn lin quan n cc lnh vc kinh t, chnh tr, x hi. Ti sao chng ta - sinh vin li la chn Facebook l ni chia s, giao lu, kt bn? Sinh vin s dng Facebook nh th no? Qu thi m gian sinh vin dnh cho Facebook? l l do chng ti quyt nh nghin cu vic s dng Facebook ca sinh vin hin nay.

B) LI CH , GI TR TI Da vo kt qu ca cuc nghin cu ti ny c th hiu c vic s dng Facebook ca sinh vin hin nay. ng thi y l ngun thng tin tham kho cho nhng ai , ang v s s dng mng x hi Facebook v c nhng ai c nh thc hin nhng chin lc Marketing trn Facebook.

C) MC TIU NGHIN CU Bit c nhng nh gi, hnh vi ca sinh vin hin nay trong vic s dng mng x hi Facebook.Bit c cch nghin cu hnh vi khch hng v mt sn phm, dch v.

D) PHNG PHP NGHIN CU - Thu thp ngun d liu, thng tin:+ S liu th cp c thu thp thng qua tham kho ti liu v l thuyt hnh vi khch hng v tham kho chuyn , kha lun tt nghip c lin quan n hnh vi khch hng ca cc kha trc.+ S liu s cp c thu thp t vic s dng iu tra bng phiu kho st trc tip sinh vin. Bng cu hi ny qua tho lun v phng vn th iu chnh a ra bng cu hi chnh thc hon chnh.- Mu kho st:+ C mu: 200 phiu+ i tng: sinh vin.Thi gian, tin thc hin, a im, nhn s- Trc ngy 7/10: cc thnh vin tho lun chn ti, tm kim thng tin lin quan.- T ngy 7/10-10/10: cc thnh vin son cu hi, chnh sa, lp bng kho st.- T ngy 11/10-13/10: c nhm tin hnh pht phiu kho st.- T ngy 14/10-17/10: tin hnh phn tch, tng kt thng tin.- T ngy 18/10/-22/10: hon thin bi tiu lun v power point. Power point do Hin ph trch. Thuyt trnh: c nhm

E) KT QU NGHIN CU

I) Gii thiu mt vi nt v Facebook

Facebook l mt website mng x hi truy cp min ph do cng ty Facebook, Inc iu hnh v s hu t nhn. Ngi dng c th tham gia cc mng li c t chc theo thnh ph, ni lm vic, trng hc v khu vc lin kt v giao tip vi ngi khc. Mi ngi cng c th kt bn v gi tin nhn cho h, v cp nht trang h s c nhn ca mnh thng bo cho bn b bit v chng.

II) Kt qu nghin cu

1) Qu trnh trc khi quyt nh s dng Facebooka Nhn bit nhu cuTrong cuc sng hin i, nhu cu v th cht v sinh l l nn tng ca h thng phn cp nhu cu, v c u tin hng u. Nhu cu th cht bao gm: oxy, thc n, nc ung, bi tit, vn ng, ng, ngh ngi , vui chi gii tr bng nhng cuc tm s, nhng tr game thn thin vi cuc sng .c bit mi ngi hin nay u c nhu cu tnh cm quan h bn b, hng xm, gia nh v x hi. N bao hm s trao - nhn tnh cm v cm gic l thnh vin ca gia nh, on th, x hi..., mi ngi mun kt ni, trao i, chia s thng tin vi nhng ngi xung quanh. Hn th na trong thi i cng ngh thng tin ang pht trin mnh m, vic kt ni, trao i, chia s vi nhau khng ch dng li nhng cuc gp mt x giao, thng qua in thoi hay chat yahoo m xut hin mt ni - mi ngi trn th gii u c th l bn ca nhau - chnh l mng x hi.Mng x hi hin l mt phn ca i sng x hi, hn tt c mi phng tin, ngy nay truyn thng ang chng t sc mnh v tc pht trin nhanh nh tn la v s nh hng ln lao ca n i vi con ngi. Gii tr vi nhng c im v pht trin tm l c nhng nhu cu ring v l ngi tip nhn v n vi mng x hi sm nht. Qua kho st 200 sinh vin trn a bn TP.HCM, hu ht cc sinh vin u bit n mng x hi (97,5%). iu cho thy mng x hi c mt ch ng trong suy ngh ca sinh vin d c th h khng tham gia mng x hi.

b Tm kim thng tinVi vic xut hin ca rt nhiu mng nh hin nay th vic la chn mng x hi cho mnh khng n gin. Sinh vin c th tm kim trn Internet thng tin v cc mng x hi, trong ni ln mt s mng x hi ph bin ti VitNam nh:* MySpace: Ph hp vi mi la tui, nhng ch yu dnh cho la tui teen, c bit mt s vn ngh s cng chn ni y l ni chia s thng tin vi cng chng.MySpace tng gi ngi v s 1 trong danh sch cc mng x hi ln trn th gii. Tuy nhin, do chm chp trong vic ci tin v nng cp tnh nng cnh tranh vi cc i th khc, MySpace mt v tr ca mnh vo tay Facebook. Trong n lc ginh li th phn mt ca mnh, MySpace lin tc a ra nhng thay i mi nh giao din mi, h tr cc ng dng trn mobile...v.v.*Zing me:C th ni, nh pht trin Zing Me rt kho kt hp nhng ng dng dch v ca mnh vo giao din kiu Facebook. im ni bt ti Zing Me l s kt hp v game x hi vn l mn khoi khu ca cng ng game th hin ti ca VNGame.Nhn thc r c sc mnh ca cc mi quan h trn Facebook, Zing bt tay xy dng cc chc nng gi vi c im mang tnh cht a phng ca Vit Nam, bt u t qu trnh ng k: Kt ni bn b, trng lp, cng c quan... th mnh m Facebook khng th c.Tuy nhin, mt tri ca s tch hp qu nhiu dch v vo giao din kiu Facebook lm cho ton b trang tr nn vn v v b chia nh vi bn ct ni dung. Font hin th nh bn s cm gic trang c nhn dng nh c bao vy bi mng dch v rng ln bao gm cc dch v gii tr ca Zing Me v hng ngi dng vo vic chi game thay v kt ni bn b nh chc nng chnh ca mt mng x hi.* Twitter:D ang pht trin rt nhanh, Twitter vn cn nhiu im yu so vi cc mng x hi khc. Mt im quan trng m Twitter vn cha theo kp Facebook chnh l bo mt.Twitter l mng x hi mini cho php ngi dng chia s thng tin bng nhiu hnh thc thng qua web hay qua SMS trn cc thit b di ng cm tay. Twitter rt n gin v d s dng. Tuy nhin, Vit Nam s lng ngi dng Twitter khng nhiu do cc mng di ng ti Vit Nam vn cha c h tr.Mi y, Twitter thay i hon ton giao din v b sung mt s tnh nng nh h tr chia s video, nh trc tip trong tin nhn ca ngi dng. iu ny p ng ng nhu cu ca ngi dng v nhn c nhiu phn hi tch cc.* Google+: Chia s l mt phn quan trng ca th gii internet, Google+ xut hin nhm gip kt ni mi ngi trn web ging nh vic kt ni trong i thc vy. V cn bn, Google + hot ng di hnh thc ca mng x hi tng tc, cho php giao tip vi bn b thng qua mi trng web v chia s thng tin.

* Facebook: Ph hp vi mi la tui, v s tin dng nhanh chng, v va m trang c nhn va chat trc tip vi bn b khp nm chu, kh nng tm kim c bn b c cao, va c gameFacebook l mng x hi ln nht th gii hin nay vi hn 500 triu thnh vin. Mc d vy, t ai bit rng khi u Facebook ch l mt trang web nh dnh cho trng i hc Havard ni Mark Zuckerberg theo hc. Ch trong vi nm, Facebook tng trng theo cp s nhn trn ton th gii. Ti Vit Nam, s lng ngi dng Facebook tng rt nhanh trong 2 nm tr li y v t con s gn 2 triu ngi dng.c nh gi cc phng nTheo ngun thng tin t cc din n, mt s bn tr c nhng kin v cc mng x hi ni trn:* MySpaceim mnh: Cho php ngi dng ty bin giao din trang c nhn. Nhiu tnh nng phong ph: Myspace TV, Myspace Music...v.v Kh nng to playlist cho cc bi ht ca ngi dng. Tch hp tt vi cc mng x hi khc nh Twitter, Facebook.im yu: bo mt thng tin km hn cc mng x hi khc. Tc hot ng ca h thng Myspace khng n nh. *Zing me:im mnh: Giao din p, thn thin, d s dng. C nhiu game a dng,ph hp vi gii tr.im yu : Kh nng kt ni bn b cn hn ch.

* Twitter:im mnh: D dng cp nht v chia s thng tin. Kh nng kt ni rt mnh. Thnh vin c quyn t do follow ngi mnh thch tr khi b chn. Tin nhn s c gi ti tt c mi ngi. Khng cn login c cp nht mi. C th dng phn mm c RSS thay th. Nhiu ng dng ang c pht trin. Tim nng qung co ln. im yu: Chc nng cn hn ch. Gii hn 140 k t trong mt tin nhn. Kh nng b spam cao. Kh s dng ti mt s nc.

* Google+im mnh: Google nhn mnh vo bn tnh nng ca Google +, gm Circles, Sparks, Hangouts v Mobile Instant Upload. Trc tin, Circles c Google quan tm hn c. Circles gip ngi d dng phn nhm bn b v d dng gii hn chia s. Sparks l ni bn c th chia s ni dung web nhanh v d dng hn . "Hangouts", cho php ngi dng cng gp g nhiu bn b trc tuyn thng qua thoi video. Cc tnh nng dnh cho mobile cng c Google+ pht trin Bo mt thng tin ring t im yu: Vn l mng mi Hin ny vn cha c hon thin y * Facebookim mnh: Kh nng kt ni phong ph. Nhiu tnh nng hp dn: Kt bn, Tm bn, To Groups, Fanpage. Kh nng chia s hnh nh/ video d dng. Nhiu ng dng, games a dng. Tim nng qung co ln.im yu: Thng tin c nhn ca ngi dng khng c m bo. Phi ng nhp mi cp nht c tin tc. Tng i kh s dng vi ngi mi. D gy "nghin".Facebook: Ph hp vi mi la tui, v s tin dng nhanh chng, v va m trang c nhn va chat trc tip vi bn b khp nm chu, kh nng tm kim c bn b c cao, va c game hayCon ngi trong thi i ngy nay, c nhu cu kt giao vi nhiu bn trn th gii, bit thng tin nhanh chng, nhng rt ngi khi mnh dng mt dch v no , m n c qu nhiu th tc rm r, mt thi gian v kh s dng.Nhn bit nhu cu trn, Facebook tung ra mt giao din d s dng vi ngi tiu dng. Tnh nng th tt,p ng y nhu cu, s thch ca con ngi. Nn mi ngi hin nay c xu hng s dng Facebook ngy mt nhiu hn, hu nh ai cng bit n Facebook. Theo kho st ca chng ti c n 88% nhng ngi kho st khi nhc n mng x hi th ngh n Facebook u tin.Tuy nhin, hin nay Facebook ang phi i mt vi mt i th kh nng k, chnh l Google+. Google+ vi s hu thun ca ng ln Google c d on c th vt mt Facebook nh u t k lng.

2) Qu trnh ra quyt nh s dng Facebook Vi 200 sinh vin c kho st c 94% cc bn sinh vin hin nay ang s dng Facebook. Theo chng ti nghin cu, l do sinh vin s dng Facebook ch yu l v c nhiu bn b dng Facebook (89,5%), thng tin cp nht nhanh chng hn (90%) v vic chia s hnh nh d hn khng gii hn kch thc (91,5%). Mc ch s dng ca sinh vin a phn l vo vic kt ni bn b (97,5%), cp nht tin tc (53,5%), chia s hnh nh (86,5%), tm thng tin v cc s kin tham gia (40,5%) v tham gia vo cc hi nhm (64,5%). Trong c nhng vn c quan tm nht ca sinh vin nh: thng tin trng thi bn b (99%), v post nh c nhn (89,5%).Qua nghin cu trn ta nhn thy qu trnh ra quyt nh s dng Facebook ca sinh vin c th l do s nh hng ca nhm v nhng tic ch m Facebook mang li. Trong mt lp ban u c th ch c vi ngi tham gia Facebook, nhng sau mt thi gian s c nhiu bn dng Facebook hn thm ch tt c cc bn trong lp u c Facebook.Khi cc bn sinh vin tham gia Facebook th cng chu s tc ng ca nhng yu t x hi nh gia nh, vai tr, a v x hi v c bit l nhm tham chiu. Cc nhm ny c nh hng trc tip hoc gin tip n quan im v cch ng x mt hay nhiu ngi khc. S n theo l hnh ng theo m ng m khng hnh ng theo suy ngh c nhn vi mong mun ging vi nhng ngi lin quan v nhng ngi quan trng. C nhn coi cc hnh vi v kin ca cc thnh vin trong nhm tham chiu nh mt thng tin hu dng lm nh hng n thng tin ca sn phm hay dch v. C nhn cng s dng cc quy tc v gi tr ca nhm hng dn cho thi v gi tr ca mnh. Ngi ta gi l nh hng ng nht ha. Quy tc l nhng mong i chung v cc hnh vi c ngh l thch hp cho tt c mi ngi trong cng x hi, bt k h nm gi vai tr no.

Biu th hin l do sinh vin dng Facebook

Biu th hin nhng hot ng ca sinh vin khi dng Facebook

Facebook hin nay c nhiu tnh nng nh chia s hnh nh khng gii hn c v kch thc v s lng, giao din d dng, c bit l chc nng to event, to group.v hin nay ang pht trin thm nhiu tnh nng mi. iu ny khin cho h kt ni vi bn b mt cch d dng hn, cp nht c thng tin mt cch nhanh chng m khng mt nhiu thi gian p ng c nhu cu ca a s sinh vin.Theo kho st ca chng ti th c khong 63% sinh vin dnh t 2-3 gi mi ngy online Facebook. Thm ch cn c mt s ngi sn sng b ra trn 3 gi v coi vic ln Facebook nh mt thi quen hng ngy.

Biu th hin mc s dng Facebook ca sinh vin trong mt ngy

Hu ht cc sinh vin c kho st, h thng online Facebook kt ni bn b (97,5%), chia s hnh nh (86,5%) v tm thng tin v cc s kin tham gia (64,5%). V nhng vic sinh vin quan tm nht l cp nht thng tin, trng thi bn b (99%), post nh c nhn (89,5%). Bn cnh sinh vin cn quan tm n cc hot ng ca hi nhm chim khong 39%.

Biu th hin nhng vn c sinh vin quan tm nht khi s dng Facebook

Theo kho st, s ngi thng xuyn quan tm n cc qung co trn Facebook chim 37%. Sinh vin thnh thong tham gia cc event chim 43% cn li khng tham gia chim 25,5%. V s ngi tng dng Facebook qung co, PR thng xuyn chim khong 38,5% v 12% l cha bao gi. iu cho thy, ngoi vic gip ngi dng kt ni online vi nhau, Facebook cn to c hi cho h gp mt offline; gip cho cc doanh nghip c th s dng n nh mt knh marketing a thng tin sn phm n khch hng tim nng.

3) Qu trnh sau khi s dng Facebooka Hi lngTrong vic xut hin ngy cng nhiu mng x hi, Facebook vn c nhiu ngi nh gi l mng p ng c nhu cu thit yu ca mi ngi ni chung v gii tr ni ring c bit l sinh vin: Chia s, trao i thng tin. Cp nhp cc tin tc nng hi trn th gii. Giao tip v kt ni vi nhiu bn b.Phn ln ngi tiu dng hin nay u hi lng vi vic s dng Facebook. Nhiu bn sinh vin dng Facebook kh lu: t 1 n 2 nm chim 37,5%, thm ch c bn s dng trn 2 nm (17%). Cng theo kho st c n 82,5% mi ngi c nh dng Facebook lu di sau khi s dng dch v ca mng x hi ny. Qua y cho thy Facebook thc hin tt vic gi chn khch hng v Facebook cn pht huy hn na li th ny.

Biu th hin s trung thnh ca sinh vin i vi Facebook

b Cha hi lngHin nay, Facebook c mt s phin toi nh nhiu spam, thng tin khng cn thit, v c bit hin nay l hay b chn khin ngi tiu dng cm thy khng hi lng. Khi m c bt k cp nht mi t Facebook, n u c th thng bo n email ng k ca ngi dng, n gy phin toi cho ngi s dng.Theo kin ca nhng ngi dng Facebook th a s h phn nn v vic Facebook hay b chn (71%), nhiu spam, thng tin khng cn thit trn tng (20%). Facebook - vi tc lan truyn thng tin nhanh th ch mt thi gian ngn, mi ngi u c th bit c nhng thng tin lin quan n mnh. Nhng cng v l mng x hi, ph bin rng khp nn nu khng cn trng trong vic ng ti thng tin th nhng thng tin y rt c th dn n nhng hu qu nghim trng khng lng trc c.

Biu th hin nhng phin toi ca Facebook m sinh vin hay gp phi

c kinTheo kho st ca chng ti, nhiu ngi mun Facebook ci tin ch yu tp trung vo cc vn : t spam t b chn Giao din p hn Load file nhanh hn Khng gii hn ch comment Thm nt dislikeFacebook l mng x hi c a chung nht hin nay, nhng iu cng khng c ngha l Facebook hi lng vi s thnh cng ca mnh. Theo phn nh ca nhng sinh vin m chng ti kho st th Facebook vn cn nhiu tn ti nhiu vn m nu khng khc phc th nhiu ngi dng c th s chuyn sang mng x hi khc, ng ni l Google+ - mt i th c nhiu chuyn gia nh gi c kh nng son ngi Facebook trong thi gian ti.

III) Mt s gii php hon thin, nng cp Facebook:1) Xy dng h sinh thiFacebook hin ti ang c trn 700 triu ngi s dng vi l do: s tch hp nhiu nng. Nhng cng c nhiu ngi phn nn v n, Facebook c rt nhiu c im nh tn gu v s kin khin cho ngi s dng cm thy khng th lm tt hn nu khng c Facebook. Tuy nhin, nu Facebook mun tip tc tn ti, Facebook cn phi sng to ra nhng tnh nng khc bit cng vi vic pht trin n khin cho ngi s dng cng yu thch nhng tin ch hn.2) Loi b nhng tin chKhi Facebook tung ra nhng tin ch nn tng cch y vi nm, n c xem nh l mt bc t ph mi. Ngi s dng c th thm nhiu th trong trang h s ca mnh nh cu hi tn gio, hoc phc tho chn dung bn thn. Tuy nhin, s t m dn tr nn lng xung, v vi mt vi ngoi l nhng tin ch mang n nhiu phin phc hn l li ch. Facebook hin y ry nhng th rc t tr chi, ng dng m ngi dng tham gia nh FarmVille. Bn cnh , ngi s dng cn phi x l v s nhng thng bo v li mi v game.3) Ct gim thng boFacebook mang li cho ngi s dng nhng giy pht vui v. Nhng khng nh MySpace, ngi s dng khng phi l nhng a tr 13 tui, h khng a chung nhng dng ch lp lnh cng nh l nhng hnh nn ni lon trn trang h s, v d dng trong vic gi lin lc vi nhng ngi bn thi tui th. Sau , bt ng thay trang thng tin mi ca Facebook li trn ngp nhng th m ngi s dng khng h quan tm.Ngi s dng tht s khng bn tm vi nhng ngi m h khng quen bit m bn ca h thm vo. Mc d ngi s dng c th giu i mt vi ngi bn v nhng ng dng sng lc s hn tp y, nhng s la chn l c hn. Hoc l giu i mt bi ng, hoc l hon ton xa i mt ngi bn ngi khng cn xut hin trn trang thng tin mi mt ln no na. Vy ti sao khng a ra s la chn giu i thng bo khi mt ngi thay i nh h s ca h, hoc khi h kt bn?Hin nay Facebook c rt nhiu thng tin khng cn thit, nhng ngi s dng li khng th xa bt k ai trong danh sch ca h v h khng mun mt lin lc cng nh thng tin ca ngi bn . V th, Facebook nn a ra nhiu s la chn hn cho ngi s dng, h quyt nh h s c thy g trn trang ca h, v cng c th ngi s dng s quay li s dng Facebook. Cho n khi , Facebook khng cn l mng x hi ph bin nht. Ngi s dng s chuyn sang mt mng x hi Google+ mi m hn.

F) NHN XT V XUTNhn xt: Qua cuc kho st v nghin cu cho thy Facebook ang chim mt v th khng nh trong tm tr ca ngi tiu dng l sinh vin. Vi 200 sinh vin c kho st th 200 sinh vin u bit n Facebook v 188 sinh vin hin ang s dng Facebook. Facebook t c thnh cng nh vy l nh s ci tin khng ngng nhm p ng ti a nhu cu ngi s dng.Kin ngh: Theo cc chuyn gia marketing, tm nh hng v hiu qu truyn thng trn Facebook hiu qu hn Yahoo! Blog trc kia. Nhiu doanh nghip Vit cng nhanh chng chuyn hng tip cn knh qung b ny.Tng t nh cch cng ty in lc kt ni cc h gia nh v cng ty kinh doanh thng qua h thng in, Facebook l mt tin ch x hi c to ra nhm to iu kin thun li a mi ngi v cng vic kinh doanh li gn nhau. V vy, Facebook c th c dng vi hu ch nh mt cng c kinh doanh c bit l i vi nhng doanh nghip tr y tim nng. Do cc doanh nghip nn tn dng cng c kinh doanh ny pht trin s nghip.

G) NH GI MT MNH , YU CA HC VIN ti ch thc hin trong phm vi mt s trng i hc ti TP.HCM. Do kt qu nghin cu cha c tnh khi qut cao.i tng nghin cu li l sinh vin nn i khi nhng nhn nh ch mang tnh khch quan. Mt s sinh vin khi c phng vn ch tr li qua loa. Lm mu thu thp cn nhiu hn ch v thng tin.Do ti c thc hin song song vi thi gian hc cc mn khc dn n thi gian u t khng c nhiu. Nn mt s thng tin cho bng cu hi ch theo kin ch quan ca tc gi.

H) PH LCI) Ti liu tham khoGio trnh Hnh vi khch hng (TS Nguyn Xun Ln)tailieu.vnen.wikipedia.orgII) Bng kho st v kt qu

BNG KHO ST V HNH VI S DNG FACEBOOK CA SINH VIN

Cho cc bn!Chng ti l sinh vin trng i hc M TPHCM. Chng ti ang nghin cu v hnh vi s dng Facebook ca sinh vin. Chng ti s v cng bit n nu bn dnh t pht tr li mt vi cu hi di y. Mi thng tin m cc bn cung cp l nhng thng tin v cng qu gi trong cuc nghin cu ca chng ti.

Sinh vin trng:..Nm th:Nam/N1. L sinh vin bn c bit n mng x hi khng?1. Cb. Khng1. Bn bit mng x hi t u?1. Bn bb.Ngi thnc. Bo chd. V tnh tm thy trn mng1. Khi ni n mng x hi hin nay, bn ngh n mng no u tin?2. Facebookb. ZingMec. Google +d. Twitter1. Bn c dng mng x hi khng?3. Cb. Khng1. Hin ti bn ang dng mng x hi no?Nu dng Facebook, bn vui lng lm tip nhng cu sau y, cm n:1. Ti sao bn li chn FB? (C th chn nhiu p n)5. C nhiu bn b dng FB5. D s dng hn5. Giao din p hn5. Thng tin cp nht nhanh hn5. Chia s hnh nh d hn5. C nhiu game hay hn1. Bn s dng FB c bao lu ri?6. 2 nm1. Qu thi gian bn dnh cho FB mi ngy l bao nhiu?7. 3h1. Bn ln FB lm g? (C th chn nhiu p n)8. Cp nht tin tc8. Kt ni bn b8. Chia s hnh nh8. Chi game8. Tham gia hi nhm8. Tm thng tin v cc s kin tham gia8. Mua hng trn mng1. Bn quan tm n nhng vn g nht khi ln FB? (Chn 2 p n m bn thch nht)9. Thng tin, trng thi ca bn b9. Post nh c nhn9. Thng tin qung co, event9. Hot ng ca hi, nhm9. Chi game1. Bn bao gi tham gia mt event c qung co trn FB cha?10. Thng xuynb. Thnh thongc. Him khid. Cha bao gi1. Bn c tm hiu thng tin hay mua hng online trn FB cha?11. Thng xuynb. Thnh thongc. Him khid. Cha bao gi1. Bn tng dng FB qung co cho mt s kin cha?12. Thng xuynb. Thnh thongc. Him khid. Cha bao gi1. Bn thy FB c nhng phin toi g?13. Hay b chn13. Nhiu spam, thng tin khng cn thit trn tng13. Nhiu thng tin tiu cc, phn ng13. Khc..1. Ngoi FB ra bn c dng thm cng c trao i thng tin no khc khng?..1. Bn c nh dng FB lu di khng?15. Cb. Khng 1. Bn mun FB ci thin v iu g tt hn?

Xin chn thnh cm n v chc cc bn thnh cng trong cuc sng!

KT QU CA BNG KHO ST

Cu 17 : Nhiu ngi mun facebook ci tin : t spam t b chn Giao din p hn Load file nhanh hn Khng gii hn ch comment