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Food and Drink Industry Action: Industry initiatives to help consumers follow a healthy and balanced diet Kate Halliwell Nutrition and Health Manager Food and Drink Federation

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Obesity and Related Conditions 25 March Manchester

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Page 1: 12.30 kate halliwell

Food and Drink Industry Action:

Industry initiatives to help consumers follow a healthy and balanced diet

Kate HalliwellNutrition and Health ManagerFood and Drink Federation

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Largest UK Manufacturing sector

400,000+ Employees

£12bn – 77% to Europe

Food & Drink

Annual £1bn R&D spend8,500 New Products2/3rds UK Farm Production

6,000+ Businesses£76.2 bn Turnover

The UK food and drink industry

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Obesity: a growing public health issue

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Public Health Responsibility Deal

Better diets, increased physical activity and healthier lifestyles;

Encourage people to drink sensibly and responsibly;

Maintaining a healthier lifestyle in the workforce.

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Food Network

Salt Reduction:Salt targetsCatering pledges and targets

Removal of Artificial Trans Fat Calorie Reduction Increasing Fruit and Vegetables Saturated Fat Reduction Labelling:

Out of Home Calorie LabellingFront of Pack Nutrition Labelling

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Salt reduction: UK contextTimeline

May 03 SACN report on Salt and Health Oct 03 Draft FSA salt model published

Sept 04 Salt campaign: first phase

Oct 05 Salt campaign: second phase

March 06 Targets for 2010 published

March 07 Salt campaign: third phase

May 09 Targets for 2012 published

March 11 Responsibility Deal launched

July 12 Catering salt pledge launched

March 14 Targets for 2017 published

March 14 First catering salt targets published

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Voluntary removal of artificial trans fat

Average population intake total trans fatty acid between 0.7-0.8% energy, the majority from natural sources

WHO recommends less than 1%; SACN recommends less than 2%

Still some concerns particularly small catering businesses e.g. bad frying practice

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Calorie reduction pledge

“We will support and enable our customers to eat and drink fewer calories through actions such as product/ menu reformulation, reviewing portion sizes, education and information, and actions to shift the marketing mix towards lower calorie options. We will monitor and report on our actions on an annual basis."

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Clear labelling

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Clear labelling – Ingredients list

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Clear labelling - Nutrition table

Typical values Per 100g Half a pizza

%RI per half pizza

Energy 1205 kJ 1865kJ22%

290 kcal 445 kcalFat 11.8g 18.3g 26%Saturates 5.4g 8.3g 42%Carbohydrate 29.4g 45.5g 18%

Sugars 3.8g 5.9g 7%Protein 14.2g 21.9g 44%Salt 1.9g 2.9g 48%

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Clear labelling - Front of pack nutrition

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Some final thoughts

The UK food and drink manufacturing sector has shown real leadership in reformulation, innovation and labelling

Voluntary initiatives have been proven to work Our members see reformulation as part of the solution

but it will not solve obesity on its own Our members will work with others to make it easier for

people to move towards recommended diet and physical activity levels

Action has to be in the context of scientific evidence of a public health benefit and in response to Government initiatives

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the best outcomes come through partnership between industry, Government and others.

…and most importantly

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Kate Halliwell

Nutrition and Health Manager

[email protected]

www.fdf.org.uk