WHY VALUE MEASUREMENT IS CRITICAL TO FUTURE INDUSTRY DEVELOPMENT

TRACY HALLIWELLDIRECTOR OF BUSINESS TOURISM & MAJOR EVENTS

L&P’S ROLE

Deliver jobs and growth for London by attracting investment and visitors today and building London's reputation for tomorrow.

To tell London's story brilliantly

Purp

ose

Mission

Del

iver

ing

May

oral

pr

ioriti

es

Championing London as the best place to visit, study and do business

Creating 200,000 new jobs (We are contributing 20,000 jobs)

Attracting investment to develop and regenerate opportunity areas

KEY PERFORMANCE INDICATORS

WE REPORT ONLY THE ADDITIONAL ECONOMIC BENEFITS

DIRECTLY ATTRIBUTABLE TO OUR ACTIVITIES

JOBSSUPPORTED

JOBS CREATED

Measures how many new jobs we have created through attracting FDI into London

Measures how many jobs have been supported by the spend of tourists, delegates, spectators and students that we have attracted to London

GVA

Measures our direct economic contribution to London and demonstrates the overall return on public sector funding

CITY REPUTATIONMeasures the reach and impact of activities which build London’s reputation as a leading life

sciences centre, high technology centre and cultural city

GVA MEASUREMENT

GVA Delegate Spend GVA % SpendLess Domestic/UK attendees

Adjustment factor Over Optimisation

Average Displacement Additionality Gross GVA Total

delegates Total GVA

Domestic Corporate Day £135.00 0.5 0.8 0.37 £4.99 2000 9,800International Corporate Day £135.00 0.5 0.4 0.2 0.37 £6.90 5000 34,500Domestic Corporate Multi Day £514.00 0.5 0.2 0.8 0.37 £15.21 20,000 304,200International Corporate Multi Day £514.00 0.5 0.4 0.2 0.2 0.37 £36.51 65,000 2,373,150Domestic association Day £190.00 0.5 0.8 0.37 £7.03 10,000 70,300International association day £190.00 0.5 0.4 0.2 1 £45.60 0 Domestic Association Multiday £516.00 0.5 0.2 0.8 0.37 £15.36 1500 23,040

International Association Multi Day £516.00 0.5 0.4 0.2 0.2 1 £99.66180,000 17,938,800

Experiential TOTAL CVB 20,753,790Major Sports Event £62.00 0.5 0.5 0.2 0.37 £4.58 338,000 1,548,040Major Sports Event Multi Day £62.00 0.5 0.2 0.2 0.37 £6.30 2,053,000 12,933,900Major Cultural Event £88.00 0.5 0.5 0.2 0.37 £6.51 Major Cultural Event Multi Day £88.00 0.5 0.2 0.2 0.37 £10.41 1,200,000 12,492,000TOTAL ME 26,973,940

FUNDING

WHY VALUE MEASUREMENT IS CRITICAL TO US…..

MEASUREMENT ROI

STAKEHOLDER SUPPORT

WORLD CAPITAL OF BUSINESS

GLOBAL FINANCIAL HUB

DIGITAL CAPITALOF EUROPE

TALENTED MINDSFROM ACROSS THE GLOBE

CENTRE FOR SCIENTIFIC EXCELLENCE

WORLD CLASS CLUSTERS

WHERE BUSINESS THRIVES

LONDON’S OFFICE HOURS OVERLAP WITH COUNTRIES MAKING 99% OF WORLD GDP

ACCESS TO DECISION MAKERS WITH MORE HQ’s

ALL IN ONE CITY

Access to technologicalinfrastructure

Access to markets and global brand infrastructure

Access to talentedstaff

Cross-fertilisationof businesses

Access to capital

Government/Regulators Professional

advisors

LONDON VOTED WORLD LEADER IN ECONOMIC

INFLUENCE, TECHNOLOGY ACCESS, REPUTATION AS AN

URBAN GATEWAY, & ITS DEVELOPMENT & DESIGN

CAPABILITIES

PWC Cities of Opportunity Index 2013

LONDON NAMED MOST ATTRACTIVE CITY IN

EUROPE FOR INVESTMENT

E & Y EuropeanAttractiveness Survey 2014

LONDON VOTED No 1 MOST INFLUENTIAL CITY IN THE

WORLD

Forbes Magazine August 2014

OVER 79,000 STUDENTS IN LIFE SCIENCE-RELATED SUBJECTS

LIFE SCIENCES

RESEARCH AT IMPERIAL COLLEGE

AND 12 TEACHING HOSPITAL, MORE THAN 50 CLINICAL INSTITUTIONS WITH A HUGE PATIENT POPULATION FOR CLINICAL TRIALS

London has 120 companies in life sciences, alongside Cambridge’s 180 and Oxford’s 65. Together, they form the Golden Triangle

ACCESS TO A POOL OF 386,000 EXPERIENCED IT PROFESSIONALS & TECH

GRADUATES

TECH

Worth £140 billion to the UK economy, contributing 12% of UK GDP

LONDON IS THE BIGGEST EUROPEAN USER OF FACEBOOK

16, 850Students studying computer sciences at london universities

34,000DIGITAL TECHNOLOGY COMPANIES

40%Uk IT co’s london based

WHY LONDON…..• Tap into Europe’s deepest pool of tech delegates, speakers and

companies• Go to the heart of revolutionary research in a city with 5 medical

schools and 12 teaching hospitals• Showcase breath-taking developments, pioneering products and

policy• Partner with global brands• Harness centres of excellence: London stock exchange, Tech City,

iCity, Open Data Institutex,Crick Institute, iconic cultural institutuions• Maximise delegate numbers with a workforce of 350,000 financial

industries professionals, 580 000 IT professionals, 400,000 creatives

Link up with festivals: LFW, BFI Film Festival, Design Festival Harness a broadcast powerhouse

PARTNERSHIPS

RECENT SUCCESS STORIES

GOVT RECOGNITION

L&P’s IMPACT IN 2014