1+1+1 = the programmatic tv recipe

PROGRAMMATIC VIDEOTHE PLACE TO BE

2

THE CONSUMER

TV IS CONSUMED IN A DIFFERENT WAY

« Moment » television « Entertainement » television4

To access quality content on-demand

To consume video content on-the-go, on any screen

WHAT DO CONSUMERS WANT?

To be entertained and live experiences

5

THE ADVERTISERTHE ADVERTISER

To reach and engage with a fragmented audience

WHAT DO ADVERTISERS WANT?

To measure the efficiency of campaigns

To advertise in a brand-safeenvironment such asTV

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RESULTS OF TV & WEB COMPLEMENTARITYImprove reach, brand awareness & engagement

Source: Médiamétrie – Médiamétrie//NetRatings – Cross Médias – Septembre / Octobre 2014

AMPLIFY TV COVERAGE ENGAGE YOUR AUDIENCEBOOST ON BRANDING

+5pts

72%

reach among non TV viewers

(FMCG)

delivery on least / non exposed

TV audience

+5% brand awareness(automotive)

+68% adrecall

+92% positive perceptionon campaigns

+25% intention to get information (automotive)

visits & conversionson brand’s website+

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THE TV BROADCASTER

To protect their mostimportant asset: video content

To monetize their content on every screens

WHAT DO TV BROADCASTERS WANT?

To keep direct relations with buyers for bettercontrol

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BRINGING CONTENT & AUDIENCE TOGETHER

CORE BUSINESS

BUSINESS MODEL

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FACING THE SCALABILITY CHALLENGE

BUSINESS MODEL

Entertainement television:television everywhere at anytime

Consolidating a massive audience

Global TV broadcasters for global advertisers

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THE OVEN =THE TECHNOLOGY

BUYERPUBLISHER

AD-EXCHANGE

PUBLISHER-CONTROLLED TECHNOLOGY

BUYERPUBLISHER’S

PRIVATE EXCHANGE

Ge

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rati

on

1G

en

era

tio

n2

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TURNING PROGRAMMATIC TV INTO REALITYThe TF1 Case: One Exchange IPTV

Coca-Cola, first advertiser to reach its audience programmatically, in real-time, on a TV screen via IPTV on myTF1.fr.

A great technological first !

GET TO KNOW USWe build video private exchanges for publishers

60+ Private Exchanges for premium publishers

2 500+ Websites

150+ Countries whereinventory is monetized

4+ Billion video impressions per month

4 Devices

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1+1+1 = the programmatic tv recipe

Marketing