11 tips for a perfect logo design
TRANSCRIPT
11 Tips for a perfectLogo Design
… Avoid obvious design choices, make your logo memorable
BEUNIQUE
BEENRICHING
Your logo must appeal to your target audience
BERELEVANT
Make your logo relevant, avoid trendy fonts and designs
BENEW - Don’t follow trends, create them
BESIMPLE
Focus on a single, clear concept
POWERPOINT PRESENTATIONUse color to reinforce your message
BECONSISTENT
BEADAPTABLE
It should have the same impact whether it s on a small phone or a computer screen.
SCALABLELogo should be easily enlarged or shrunken.
CLARITY OF MESSAGEThe message should be clear and concise
NEGATIVE SPACE
Logos that utilizes negative space works effectively in catching a person’s attention
PROMPT EMOTIONAL REACTIONSWhen a logo is viewed, all the emotions that a brand elicits
should come bubbling to the surface.
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