A

PROJECT REPORT

ON

“PRODUCT PROMOTION & MARKET RESEARCH”FOR

UNITED PHOSPHORUS LTD.

Submitted to

DR.J.K.PATEL INSTITUTE OF MANAGEMENT

IN PARTIAL FULFILLMENT OF THE

REQUIREMENT OF THE AWARD FOR THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

Under

Gujarat Technological University

UNDER THE GUIDANCE OF

Faculty guide Company guide

Prof. AMITA GARG DR.U.A. PARASARA(DGM)

Submitted by

VIVEK P. RENUKA

Enrollment No.: 107110592133

M.B.A-SEMESTER II

DR.J.K.PATEL INSTITUTE OF MANAGEMENT

Affiliated to Gujarat Technological University

Ahmedabad July 2011

1

DECLARATION

I undersigned VIVEK P.RENUKA, the student of M.B.A.(2nd–Sem.). Here by Declares that

the project Work presented in this report is my own work and has carried out under the guidance

of Prof. AMITA GARG, professor of Dr. J.K. Patel institute of management, Vadodara.

PLACE: Vadodra Signature

Date. VIVEK P.RENUKA

2

EXECUTIVE SUMMARY

Project work is a part of the MBA Program. The objective of a project work is to train the

student in designing and implementing a research project in respect of a business problem. A

Project work is the culmination of training provided to the student on practical applicability of

the theoretical concepts learned by them.

India’s economy is highly developing. The development has taken place due to the

growth in the Agriculture sector. This sector provides the background to various Farmer

regarding various option to Produce Agricultural Activity, like Growing seed, producing Various

crop , income of farmer , Expenditure of farmer , etc. so as An important question facing many

people Which Company’s seed grow?

There are different reasons for which one can choose a particular seed for growing ,

but the main aim of there, What return will get? From growing particular Companies seed.

Farmer Expect Every time Right Value For this Investing, Working And Production

(Agri.)Activity. That’s Way seed Choosing Activity is very imported.

In this study we look at the options of experiential learning and embedding to the

skills and how the organization get the accreditation from its training course and develop.

Training is essential order to understand how to implement the core principle of coaching and

learning. Most of the people attracted up to the profession or precisely the once who are likely to

make good trainers.

The main purpose of this Research is to know what is the paddy farmer situation &

states of saathi product , what is Farmer’s awareness about it and their attitude toward them.

3

ACKNOWLEDGEMENT

With immense pleasure I would like to thank many people without whose help I would not have been able to complete this project. This project would not have been a possible without the wholehearted encouragement of my guide, and my professors.

I would like to thank Mr.K.K.AKBARI SIR (G.M.OF U.P.L.WEST ZONE), Dr. U.A.PARASRA SIR,(D.G.M. OF U.P.L.WESTZONE) & All Honorable Staff of United Phosphors Ltd. for giving me every possible help and considering me a part of their team. I sincerely acknowledge them for their deep understanding of my subject, their vigilant suggestions, poised and positive approach, and discussion of the smallest detail regarding my project. My experience was indeed enriched in company of such highly ranked and esteemed professionals.

I would also like to thank Miss Amita Garg (SIP Co-ordinator), Mrs. Sudeshna

Pai(Placement Officer)Mr.Deepak gaywala (class-coordinator ) And All my U.P.L. Company guide Staff.

Hope you would be pleased with my work.

Yours’ Sincerely,

Vivek P. Renuka

4

TABLE OF CONTENT

Description Page No.

Declaration

Executive summery

Acknowledgement

Table of content

List of figures

Literature Review

Objective of the study

Introduction of the Project

Profile of the company

Introduction of UPL activity

Research Methodology

Data interpretation

Findings & Observations

Limitations of the Study

Suggestions

Conclusion

Bibliography

Annexure

5

LIST OF FIGURES

List of Figures / ChartsSr. No. Title of Figures / Charts Page No.

1 UPL2 PAI CHART 3 LINE CHART4 BAR CHART 5 WORLD PICTURE 6 PARUL LOGO (page front side)

6

Literature Review

Before some year, one M.B.A. student Was Done project in this company For subject of Cotton

situation & Use.

They are finding that …

All types of farmers from Marginal to Large farmers were growing mainly Bt and some of them

were also growing Non-Bt but major farmers were satisfied with Bt only.

\

Non-B.T Cotton B.T CottonYield (per-Acre) 7 9Revenue (per-Acre) 14000 18000Total Expense (Cultivation cost) per-Acre

9500 11000

Net Profit 4500 7000

Overall, this study also underlines that one must be careful not to draw far reaching conclusions

about the prospects of Bt cotton in India too quickly because 2002 was the first season of

commercial use. Nevertheless, the results presented in this study can serve as a starting point for

further evaluation. Due to the high diversity of cotton growing in India more location-specific

information is required. Thus, the benefits of conducting more economic studies in other areas

would be significant.

7

8

Objective

Primary Objective’

To know the current situation of paddy’s Farmer & awareness of saathi product in Ahmedabad

and kheda district

Secondary Objective’

To Know the current statues of SAATHI product in Ahmedabad and

kheda district

Perception of the farmer about various paddy product \

To know about paddy farmer situation

9

Introduction of project

This project is done in United phosphors Ltd. (West zone Ahmedabad). Specially This project is

focusing on Rural Market & Agriculture Product market, Like

Market of paddy

Type & Use of lend

Expense & Income From paddy crop

Some About U.P.L. Situation in Agri. Market

This project is done Ahmedabad district & surrounding Aria. Like…..

Petlad

Keda

Borsad

Aaklav

Matar

Khambhat

Memdab

ad

Nadiya

dSo

jitra

0

5

10

15

20

25

30

35

No. Of Areas in this Reasearch Program

Percentage(%)

Specially we choose Nine Taluka in this research program. We get total Randomly 50 sample

from total population of paddy farmer, I was done project from 30 day field work And remain

Admin work. also This project was conceder SAATHI product & Use of herbicide. More detail

study is hear in next pages.

10

Company Profile

It`s almost 40 years ago, when we at United Phosphorus had started as a small scale unit to manufacture Red Phosphorus. Through backward and forward integrations respectively, today we are a leading global producer of crop protection products, intermediates, speciality chemicals and other industrial chemicals.

Being the largest manufacture of agrochemicals in India, we offer a wide range of products that includes Insecticides, Fungicides, Herbicides, Fumigants, PGR and Rodenticides.

At UPL, we have a team of experts in different parts of the world which conducts a proper study of the market and the other competitors, charts out growth plans through mergers, acquisitions and strategic alliances.

We operate in every continent and have a customer base in 123 countries with our own subsidiary offices in Argentina, Australia, Bangladesh, Brazil, China, Canada, Denmark, France, Germany, Hong Kong, Indonesia, Japan, Korea, Mauritius, Mexico, New Zealand, Russia, , Italy, Turkey, Spain, South Africa, Taiwan, USA, UK, Vietnam, Zambia, Shanghai, Columbia and Netherland. We rank amongst the top 5 post patent agrochemical industries in the world.

With 23 manufacturing sites (9 in India, 4 in France, 2 in Spain, 3 in Argentina, 1 each in UK, Vietnam, Netherlands, Italy, China) and each of them boast of strong support from the on-site technical services and the quality control teams. Each of our units operates under the strictest international quality standards and has been certified under ISO 9001 for Quality Assurance, 14001 for Environment Pollution Control Norms and OHSAS 18001 for Health and the Society.

Working in synergy with our customers in the marketplace, we recognize the requirement for the highest level of support in product research, development and registration. Capability in applied R & D is one of our major core competences.

Working in synergy with our customers in the marketplace, we recognize the requirement for the highest level of support in product research, development and registration. Capability in applied R & D is one of our major core competences.

11

Introduction of UPL activity

1.Crop Protection

2.Decco

3.Decco Product Portfolio

4.Grain Fumigants

5.What is QUICKPHOS?

6.Seeds

7.SEED BUSINESS SPECTRUM

8.Quality Care

12

Crop Protection

We are the leading global producer and exporter of crop protection and post-harvest agriculture chemicals. We have a sensitive role to play in the agricultural sector by providing complete solution to the farmers, from sowing to harvesting. We have deployed our resources in developing effective crop protection solutions through pre and post harvest product segments.

Pre-HarvestIn the agrochemical industry, we offer a wide range of crop protection products, such as Fungicides, Insecticides, Aquatic Algaecides and Fumigants. These products are developed to meet and exceed the expectations of our customers in the areas of quality and performance.

We offer a wide range of post-patent products:

- Herbicides- Insecticides- Fungicides- Miticides- Soil and Plant Health Products- Rodenticides

Post-Harvest

Grain fumigants, fruit coatings, cleaners and sanitizers, and DECCO brand storage treatments make up the post harvest product line.

13

Decco

Packaging and transport of perishable commodities like fresh fruits is a big challenge in a country like India. As an Indian company, we at United Phosphorus have developed DECCO for the post-harvest system. For several decades, the farmers and the packers around the world have trusted DECCO. DECCO as the post-harvest product and its services of have processed countless billion pieces of citrus fruits, stone fruits, tropical fruits and vegetables.

What is DECCO?

DECCO means (the DECay COntrol) of fruits and vegetables. DECCO produces high quality coatings to be used on fruits and vegetables. The film of coating used on fruits and vegetables provides long lasting shine, controls shrinkage and dehydration, thereby making transportation easier for longer periods of time. All the ingredients utilized in manufacturing DECCO are approved by the F.D.A, the EU and the P.F.A in India, as food grade materials.

Prominent features of DECCO range of products:

- Visual appeal, shine and cosmetic value- Increased shelf-life of fruits and vegetables- Fungicides- Minimization of fungus growth- Shrinkage control which reduces weight loss

The above factors help in improving the marketability of products and enable the producers to obtain the highest value for their produce. Some of the prominent fruits and vegetables which can be treated with the DECCO range of fruit products are:

- Mango- Apple- Kinnow- Orange, sweet lime, lime- Plum, peach, pear- Tomato- Capsicum

14

Decco Product Portfolio

DetergentAlkaline formulation,Acid formulation,Neutral formulation

Anti-scald (apples/pears)Ethoxyquine,Diphenylamine (DPA)

Sprout InhibitorCIPC for PotatoFungicide / DisinfectantImazalil, Thiabendazole, Fluodoxinil, Myclobutanil, Orthophenylphenol, Fosetyl, Guazatine, Iprodione, Pyrimethanil

CoatingsShellac,Carnauba,Polyethylene,Anti Foam,Chlorine,Wood rosin,Bee wax,Alkaline formulation,Acid formulation,Neutral formulation

EquipmentDrencher,Wax applicators,Fogging /fumigation

Services (in selective countries)

- Equipment and Technology transfer- Mechanical assistance, 24 hours a day- Electronic assistance (remote control)- Systems for chamber control and chamber maintenance- Residue and microbiological analysis on fruits- Quality control of fruit- Return and disposal of residue- Waste water purification and environmental consultancy

15

Grain Fumigants

The farmers invest a huge amount of money in the production of grains. It is very important that they get a proper price for their produce to improve the farm economy. We always talk about the pre-harvest concept about increasing grain yield. The data available with us show that almost 15% to 20% of the grain produced in our country is lost during storage due to the attack of store-grain pests. Therefore, it is very important to save the grains during storage from the attack of pests. We offer solution through QUICKPHOS.

What is QUICKPHOS?

- It protects the grains from the attack of insects and pests during storage- It contains 15% aluminum phosphide- It contains swallow guard bitrin which provides added safety - It comes in an attractive tube packaging. One tube contains 4 tablets of 12gm each.- It is effective for protection of grains stored in bins as well as gunny bags.

16

Seeds

Advanta India Limited is the first Indian multinational seed company with global footprints. It is a group company of United Phosphorus Limited, a large Indian group in the global agrochemical sector with a turnover over Rs. 2,000 crore. Advanta India Limited is the holding company for the global business of Advanta.

At UPL, we are a company with a strong presence in the domestic and international markets. We have been steadily investing in research, development and technology. With a unique, superior and proprietary germplasm and intellectual properties which gives us a robust platform for growth.

A global leader in plant breeding and application of biotechnology, we develop value-added new hybrids and variety of field crops. Advanta is committed to drive sustained growth with world-class genetics and innovative technology.

Our aim is to become a global hub for creating products which are used worldwide. With a portfolio of total crop solution products, we will strive to improve the profitability of the entire farmer fraternity.

SEED BUSINESS SPECTRUM

Field Crops

Advanta uses genetics to leapfrog into the future and innovation to usher in prosperity. It utilizes value addition to seed with Molecular Market technology in some crops, and added biotech traits.

Across the globe, we enjoy leadership position in Sorghum, Sunflower and Tropical Corn. In India, our strengths also lie in Hybrid Rice, Pearl Millet and Mustard with the brand "Advanta" and in Cole crops and Vegetables with "Golden Seeds". Our brand `Uniphos Seeds` participates in the Cotton market with its new-age technology.

17

Vegetables

Advanta India Ltd., has just acquired the vegetables seeds business of Golden Seeds Pvt. Ltd., one of the top vegetables seeds companies in India. The products of Golden Seeds are well-known by their name "Golden" and "Vigro" brand among the vegetable farmers in India.

This gives Advanta a platform in the upcoming vegetables seed arena in the tropical markets of the world. Advanta's sweet corn and baby corn business will be combined with the vegetable seed business of Golden to create a vegetables seed business unit within Advanta which will take up growth strategies in this market segment.

Advanta India recently also acquired the vegetables seed business of Unicom Seeds Limited. The products of Unicorn are known by the brand names of "Grower's Choice" and "Prestige" among the vegetable farmers in India.

With this acquisition Advanta's platform in vegetable seeds will become stronger with added crops to its current vegetable product portfolio. With the added products like Melons and Cucumber from Unicorn, the combined vegetable product portfolio (Golden and Unicorn) will make Advanta a significant player in the Vegetable Seed Market.

GOLDEN SEEDS

UNICORN SEEDS

18

Major Crops

Cabbage, Cauliflower, Hot Pepper, Tomato, Gourds, Okra, Melons, Brinjal, Cucumbers, Beet Root, Peas Sweet Corn, Baby Corn.

Cabbages, Meions, Cucumber, Okra, Flower Seeds, Hot Pepper, Tomato and all other leading crops.

Distribution

More than 650 across the country.

More than 300 across the country.

R & D

Delhi and Kullu:Brassicas, Leafy, Root crops, large seeds.

Bangalore:Solaneceous, cucurbits, melons and minor crops.

Hyderabad :Screening station.

Hyderabad :Solanneceous, cucurbits, large seeds.

Production & Processing

Domestic in Northern and Southern parts of the country.Processing :Sri Ganganagar, Ranabennur.

Packing :Bangalore & Delhi.

19

Quality Care

UPL's quality control (QC) approach is based on the clear target of 'Zero Defect'.Each stage of production from raw materials sourcing, through manufacturing to post-production are closely monitored. UPL has also committed substantial investment to maintain and improve high standards of environmental care. This concern is

designed into UPL's processes and manufacturing plants at the outset to minimize the effluents and energy use.

Effluent is treated on-site wherever possible to ensure the high standards set are not compromised by operators outside UPL's control. Working closely with customers in the marketplace, UPL recognizes the requirements for the highest level of support in product research , development and registration.

Capability in applied R&D is one of our major corporate strengths. Our R&D strategy is to continue to invest in the innovative formulations that are environment and user friendly, which are essential to the growth of agro chemical companies. New products have been introduced virtually in every year of the company's history in response to the specific needs of a changing market.

Most importantly, UPL is wholly committed to maintaining and expanding its portfolio of registrations globally. Considerable investment has been focused on the regulatory requirements for registration support.UPL has a dedicated registrations team, which works closely with customers and registration authorities. Registrations activity is greatly assisted by UPL's access to the internationally recognized Jai Research Foundation (JRF), an independent center of excellence for research and toxicology with Good Laboratory Practice (GLP) status.

A furthur step forward in product support is UPL's increasing capability in formulation and distribution services. Formulation facilities in the UK have now been augmented by he acquisition of a majority shareholding in AgroDan - a Danish company with established expertise in formulation technology as well as marketing and distribution. UPL has the commitment and capability to offer total support from start to finish in the agricultural sector.

20

Research METHODOLOGY

Research Type: Basic Research

Research Design: Descriptive.

Sampling Techniques:Convenience Sampling

Type of Data

1. Primary Data

The primary data was collected by filling up the questionnaires through the different Farmer of

market on Ahmedabad District specified by the company.

2. Secondary Data

The secondary data was provided to us by the company directly and was collected from the

Internet, magazines and related books.

Research Instrument: Questionnaire

Contact method: Personal interview.

Sample Size: 50 sample

Research Areas: Ahmedabad District & Surrounding Aria

21

22

DATA INTERPRATATION

Que 1. Mention Type of land , You Holding…?

Type of land No of Respondents in %Clay type soil 26Sandy type soil 74

Interpretation:

We have asked this question to know the type of land have farmer as per above chart it is clearly

mentioned that in my conveyance sampling 26% farmer have clay type soil and 74% farmer

have a sandy type soil land.

23

Que. 2 Which type Major crop Of Kharif , You Prefer..?

Major crop of kharif No of Respondents in %Paddy 52Paddy & bajri 32tobaco 16

Interpretation:

This question is ask for to know the type of crop of kharif farmer prefer in as per my research Question inter pretention have found that as per above chart 52% farmer use paddy,32% farmer use paddy&bajra,16% farmer use Tobacco.

24

Que.3 Which type Major crop Of Rabi , You Prefer..?

type of crop Of Rabi Respondents in %Wheat 34Tobbac o 42paddy 24

Interpretation:

This question is ask for to know the type Major crop Of Rabi farmer prefer in as per my research question inter pretention I have found that as per above caret 34% farmer wheat ,42% tobacco,24% farmer use paddy.

25

Que.4which type of paddy you growing ?

type of paddy Respondents in %

gurgri 82

sonam 6

PAC-801 6

motigold 4

other 2

Gurgri Sonam PAC-801 Moti Gold Other0

10

20

30

40

50

60

70

80

90

Growing Paddy under these Segment

Percentage(%)

Interpretation:

It is clearly mention on above chart that 82% farmer use gugri,6% farmer use sonam,6%

farmer use PAC-801,4% farmer use moti gold, only 2% farmer use other brand.

26

Que.5 mention the Name of paddy Herbicide with various variety ?

Name of paddy Herbicide Respondents in %

Nominogold 32

Shati(U.P.L) 24

OTher 44

32%

24%

44%

Name of Paddy herbicides with Various Variety

NominoGold (P.I.)Sathi (U.P.L)Other

Interpretation:

As per above chart and data I found that out of my sampling 32%faremer use Nominogold.

24%faremer use Saathi (U.P.L) 44%faremer use other.

27

Que.6 Are you Aware about SAATHI product…?

Aware about SAATHI product Respondents in %Yes 84No 16

84%

16%

Percentage(%)

YesNo

Interpretation:

I ask this question to know the awareness about saathi product In above chart I found that 84%faremer know about shaathi product and only 16% farmer don’t know about saathi product.

28

Que.7 mention, Average commercial Price/20 Kg Getting… Farmer ..?

Average commercial Price/20 Kg Respondents in %180-200 36200-220 34220-240 6240-260 10260-280 0280-300 8300-320 2320 & above 4

180-200

200-220

220-240

240-260

260-280

280-300

300-320

300 & Above

0

5

10

15

20

25

30

35

40

Average Commercial Price/20 kg Getting Farmer

Percentage(%)

Interpretation:

I found that out of my sampling ,36%farmer getting price 20kg is between 180-

200,34% farmer getting price 20kg is between 200-220, 6%farmer getting price 20kg is

between 220-240,10%farmer getting price 20kg is between 240-260, 0%farmer getting

price 20kg is between 260-280,8%farmer getting price 20kg is between 280-

300,2%farmer getting price 20kg is between 300-320,4%farmer getting price 20kg is

between 320 & above.

29

Que. 8 What is your yearly cost for manually Weeding per acre..?

yearly cost Respondents in %200-400 32400-600 16600-800 16800-1000 081000 &above 28

200-400 400-600 600-800 800-1000 1000 & Above

0

5

10

15

20

25

30

35

Per acre cost of Manual Weeding

Percentage(%)

Interpretation:

I asked this question know the yearly cost of farmer for manually Weeding per acre

,as per above chart data interpretation. I found that 32%farmer’s cost is between 200-400

per acre, 16%farmer’s cost is between 400-600 per acre,16%farmer’s cost is between 600-

800 per acre,08%farmer’s cost is between 800-1000 per acre, 28%farmer’s cost is between

1000 & above per acre,

30

Que. 9 How can you manage weed ..?

How can manage weeds..? Respondents in %

Helping with labor 16

Use of only weed side 44

both 40

16%

44%

40%

How can manage weeds..?

Helping with LabourUse of only weed sideboth

Interpretation:

As per about chart , 16% farmer can manage weeds with help of labor 44% farmer can

manage weeds use of only weeds side and, I found that 40% farmer use both, helping with

labor and weeds side.

31

Que.10 Would you preferred Hybrid Paddy..?

Farmer preference No. of respondent %

Yes 54

no 46

54%46%

No. of farmers who grow Haybread Paddy or not..?

YesNo

Interpretation:

As per about chart out of 50,54% farmer are give preference to hybrid paddy and,46% farmer are not given preference to hybrid paddy.

32

Que. 11 Mention your Experience with U.P.L…..?

Experience with U.P.L No. of respondent %

Good 46Very good 12Excellent 24Normal 06Nil 12Poor/bad 00

Interpretation:

In my research I will get very positive report in sense of experience relation with U.P.L group . in about chart it is clearly mention that 46% farmer have a good experince,12% farmer have a very good experince,24% farmer have a excellent experince,06% farmer have a normal experince,12% farmer have a nil experince,00% farmer have a poor/bad experience.

33

Problem Finding:

In this project, my over all Experience is very good. This project is very helpful for me.

After these projects I have find that in the Ahmedabad Aria major soil is clay & sandy

type. They grow majorly paddy in gugri type seed.

& UPL seed, PAC 801 is less contribution in paddy growing aria.

Also I found that, in the Herbicide use.. UPL is Stand no2 in market, with our product

SAATHI. One interesting finding is that 84% farmer knows about SAATHI product, but

only 24% farmer is use that. So UPL should make more afford to improve SAATHI

product.

Average Farmer are getting 200 Rs. For 20 kg selling seed price. & also their average cost

of weed controlling is 400 to 800.

One is most imported thing is that most of Farmer have satisfied with UPL and 00% poor

or bed experience. As about my Knowledge UPL is very best company of agriculture

sector, not only India but All Asia…!

34

• Limitations of the Study

• In this research Time, my survey Aria is very big And Limited time. That time I

face that Some Rural individual problem, That’s way process of Collect information

was very tuff

• Time management is one of the limitations.

• Rural survey is very difficult and tuff task For Any Person. So Transportation,

Survey Aria, and other some rural problem I was face, That have Make Difficulty.

• I think All Limitation is not Limitation but, they are opportunity to make perfect.

35

36

• Suggestions

• 1. Currant time company’s Distribution officer and Dealers Have Face Some problem of

Product Distribution and irregular Supply, So They Should Improve

• 2. UPL should focus on local Expectation of farmer, individually. Because some market

benefit have loss For Error local product in UPL.

Ex. In Paddy market, 82% farmer grows Gugri seed, but that type of segment is not

available in UPL.

• 3. UPL(west zone) Have Not Proper Promotion Department. One single territory officer

is alone done sells, distribution, marketing, promotion and all Activity. Promotion is

activity that is done with specific research and more innovative study. This task is not

possible with all responsibility. So I think, UPL should make one promotion & research

team.

• 4. UPL Should make business more Effective & individual. WE know UPL is good

Company, but they should apply new think like C.R.M.(customer relationship

management) & some new management concept.

37

Conclusion...

Our research in the field of Agricultural based product threw up some interesting trends which

can be seen in the above analysis. A general impression that we gathered during Data collection

was the immense awareness and knowledge among people(rural) about various companies and

their Agriculture products.

People are beginning to look beyond local seed and traditional Agri. method. People in general

have been impression by the marketing and advertising campaigns of Agriculture companies. A

high penetration of print, radio and Television ad campaigns over the years is beginning to have

its impact now. The general satisfaction levels among public with regards to policy and Dealer, s

still requires improvement. But therein lays the opportunity for a relative new comer like Bayer,

Rashi, Bolgard, has never been known for prompt service or customer oriented methods and

united phosphors limited can build on these factors.

38

39

Bibliography…

WEBSITES

www.uplonline.com

www.advanta.com

BOOKS

Marketing management by Philip kotler

R.M. & O.R. –taha (gtu. Addition)

OTHER

U.P.L Product manual U.P.L Literature

40

Annexure…

QUESTIONNAIRE

Name: ____________________________________________________________________

Village: ____________________ Taluka: _________________ District: ________________

Land Holding:______________________________________________________________

Que 1. Mention Type of lend, you Holding…?

Clay type Sandy type

Que. 2 Which type Major crop Of Kharif , You Prefer..?

Paddy Paddy and bajri Tobbacco

Que.3 Which type Major crop Of Rabi , You Prefer..?

Wheat Tobacco Paddy

Que.4 which type of paddy you prefer for growing..?

Gugri Sonam PAC 801 Moti Gold Other

41

Que.5 mention the Name of paddy Herbicide with various variety?

Nomino Gold (PI)

Saathi (UPL)

Other

Que.6 Are you Aware about SAATH product…?

Yes

No

Que.7 Mention, Average commercial Price/20 Kg Getting… Farmer..?

Rs. 180 to 200 Rs. 200 to 220 Rs. 220 to 240 Rs. 240 to 260 Rs.260 to 280 Rs. 280 to300 Rs.300 & Above

Que. 8 What is your yearly cost for manually Weeding per acre..?

Rs. 200 to 400 Rs. 400 to 600 Rs. 600 to 800 Rs. 800 to 1000 Rs 1000 & Above

Que. 9 How can you manage weed ..?

Helping with Labor

Use of only Weed side

Both

42

Que.10 would you preferred Hybrid Paddy..?

Yes

No

Que. 11 Mention your Experience with U.P.L…..?

Good

Very good

Excellent

Nil

Poor/Bad

1.

43