MEDIA KIT

2014

STATION

INFO

Our Target Market

60 000 Listeners in Johannesburg

30 000 Listeners Worldwide

LSM 9-10 Highly Affluent Listeners

Age 16-60 +

•ChaiFm is the No 1 Jewish Talk and

Information station in Johannesburg

•ChaiFm is the only English Jewish talk

station in the world

•ChaiFm is an award winning station at the

MTN Radio Awards 2012 /2013

•Friendly presenters, engaging topics and

promoting the sound of life

BROADCAST

AREA

OUR PRODUCT

RANGE

Airtime

We know what our listeners want. Based on -air interactions, brand activations, social media and

feedback from listeners we can accurately determine our gender, age and LSM group of our audience.

ChaiFm makes it our objective to ensure your campaign will reach the targeted audience.

Airtime Rates Attached

Sponsorships

A sponsorship is an opportunity to be associated with an on air feature of your choice, such as News,

Traffic or music features. Give your business an identity that your customer will remember

OUR PRODUCT

RANGE

How do Sponsorships work?

Generic commercials are grouped with other commercials; sponsorships allow your commercial to flight

alone.

Sponsorships also come with a loading fee as these are premium products-30% loading.

You get:

Opening Billboard-This News is sponsored by Cell C-The Power is in Your Hands.

Your commercial goes out after the opening billboard

Then the News feature goes out

Closing Billboard-That News was sponsored by Cell C-The Power is in Your Hands

Billboards are no longer than 7 seconds and are read live by the Radio Presenter

Live Reads

Live reads are great for clients who would like a quick turn around and get people excited about their

products. Live reads have a strong call to action value and the listening audience might feel that the Radio

Presenter are endorsing this product and be more likely to purchase. These can form part of a client's

campaign for 50% loading.

OUR PRODUCT

RANGE

Events

Chai Fm has an event's team ,geared to handle local events like:

Outside Broadcasts:

Breakfast Show= R20 000/other Shows= R15 000

Chai Fm Presenters on the Move= R3 000

Chai Fm Activation Team= R5 000

CHAIFM RATE CARD

2014

Monday -Friday Saturday

Times

00:00-05:00 05:00-06:00 06:00-09:00 09:00-12:00 12:00-13:00 13:00-15:00 15:00-18:00 18:00-21:00 21:00-00:00

Rate

R 200.00 R 550.00 R 2 400.00 R 1 500.00 R 1 100.00 R 1 200.00 R 2 100.00 R 1 200.00 R 900.00

A /R

Low Medium High High High High High High Medium

Times

18:00-00:00

Sunday

Times

00:00-05:00

05:00-06:00

06:00-09:00

09:00-12:00

12:00-13:00

13:00-15:00

15:00-18:00

18:00-21:00

21:00-00:00

Rate

R 650.00

Rate

R 200.00

R 250.00

R 800.00

R 1 600.00

R 550.00

R 400.00

R 750.00

R 650.00

R 400.00

A/R

Medium

A/R Low Medium

High High High High High Medium

Low

SOME OF OUR CURRENT

CLIENTS

LISTENERS

FEEDBACK

TODAH-RABAH

(HEBREW FOR THANK YOU)

We look forward to your

business.

For more information contact

our Super Sales Team

Shereen:072 341 0174

Matthew:072 832 7648