Our Story

We started with recognizing then solving our own need. And that was to get anauthentic and clean glass of Chai in fast growing and evolving urban work centersacross all major cities. Chai was the largest consumed beverage in these cities andyet resigned to roadside make-shift eateries. Inside large offices, the substitute weretea bags. Passable for non- milk based teas but quite secondary as an option for chai.

We began by setting up a simple and clean store that gave an authentic glass of Chai.This simple setup turned out to be quite a loved phenomena and we have since thennot looked back. We cautiously continue to evolve. Always remembering that we areall about celebrating the ritual of Chai. A simple and no-frills beverage that isintricately connected with the collective ethos as well as individual emotions ofalmost whole of India. We now recognize that this feeling transcends many morecountries especially in Asia.

ChaiEthos

We exist to honor the ritual of Chai. A beverage with a history going back to Thousands ofyears. Authenticity and yet evolution is therefore key for us.

What does Chai mean to its billions of consumers? What feelings does it evoke? We haveasked these questions to ourselves earnestly and realized that foremost Chai enableshuman connections. It’s a beverage that has always brought people together.

We believe in 100% natural ingredients. Our supply chain systems, our in-store training andour store designs all embrace natural produce and its serving to customers. We realize thatour customers come to stores two or many more times a day for this simple ritual. It is keyfor us to ensure that our focus on quality and health goes hand-in-hand.

What goes around surely comes around. We want our surroundings to be clean. We wantto always take care of our own waste. We want to put more and more trees. We want tomake sure that the tea, ginger, lemon and other natural produces that we buy aresustainably grown. We want to serve our customers and grow responsibly. We are notthere fully but want to be.

Chai Team

Chai Team

Chai Team

Garden to Glass

A great glass of Chai has to cover lot of ground to deliver on its promise. The starting pointis the right quality and grade of tea.

We take pride in bringing our customers the best Chai our land has to offer. Sourced fromour exclusive estates and tea companies in Assam, Darjeeling & Nilgiri through ameticulous process, our special tea leaves are free of artificial colours and flavors, offeringyou a sip of good health each time you step into one of our stores.

We pride ourselves in being committed to pay attention to these details and are always atwork to set-up and improve associated systems

Know for its full body, brisk, malty flavor, and strong, bright color, Assam Chai is revered allover the world for its distinctive flavor. Properly brewed Darjeeling Chai yields a thinbodied, light-colored infusion with a floral aroma and a musky spiciness that makes itirresitible to the Indian palate with a strong flavor, dark color, and intense aroma,

Nilgiri Chai is one of the most cherished teas around the world.

Partners - Mountain Trail Academy

Mountain Trail Academy (MTA), is responsible for the sourcing, training, testing, andcertification of all employees at Chai Point. In the highly fragmented Chai retail spacein India, MTA aims to be the leader of knowledge in all aspects related to ChaiThrough easy-to-understand and well structured and technology driven trainingmodules for all roles at Chai Point, MTA's aim is to create a strong and competentwork force for all Chai Point stores.

Partners - Chai Masters

Chai is an irreplaceable daily ritual for hundreds of millions of people in India. It is ourstore partners who make that great glass of Chai and bring a very pure joy in the dailylives of our customers.

It’s a demanding but a very fulfilling endeavour.

Chai Masters is our annual event, held on 26th of January, and on this day we selectand honour our very best of these Partners. At this event we celebrate the passion,technique and art that our partners demonstrate day after day.

Partners - Profit Share

Our store managing partners are the ones who manage our show across all of ourstores. With hundreds of thousands of customers having our Chai every day, this is noeasy task. We are in absolute awe of our Store Partners and want to make sure thatthey get incented well for their relentless focus on customers.

Profit-Share is the program that enables this. All our store partners get a share ofprofit that the store makes.. Our Store Partners have access to all operating incomedrivers at their stores and we train them regularly to decipher and act on these storedrivers.

Chai Menu (Chai)

Chai Menu (Chai)

Chai Menu (Food)

Chai Menu (Made for Chai)

Service-hub Design

An authentic and a great glass of Chai from every service hub is our daily focus.

We continue to evolve the design of our service hubs keeping in mind the importanceof this ritual in mind. We understand that often our customers need just a quick breakfrom work to recharge. Attention to Hygiene is prime.Lighting and music has to bebright and uplifting. The service has to be happy and fast. Cashless transaction needsto drive a vast majority of our service. We need to inspire and re-instill energythrough the design of our service hubs.

We have now expanded our presence beyond the traditional retail formats of hightraffic arterial roads and corporate hubs. We are now equally focused on modern andrevamped transportation hubs and large health care centers. Our service hub designsat these place aim to appreciate the unique dynamic of the customer flow at theseplaces. Key is to always facilitate the ritual of Chai in a contemporary setting and pace.

Service - Chai On Call

“Chai-to-go! Must try! Love the packaging Chai goes tech & mobile Ran out of gas, nochai now. Why don’t you deliver here? Chaipoint, a very basic yet innovative businessthat delivers high quality, Indian style, hot piping tea”

We have always believed in customer delight and that is the genesis of our deliveryservice. Our customers loved our chai and wanted it at their offices and homes. Theywere done with inconsistent quality chai that were delivered in dirty flasks,occasionally reeking of dish washing soap!

We worked with our partners and developed use &throw heat retaining flasks made of food grade PET.Our flask is definitely our hero and somethingtruly “Made in India”

Service - Chai @ Work

CHAI @WORK is our endeavour to provide high quality freshly-brewed beverages tocorporate companies through convenient models throughout working hours. Webelieve that an authentic glass of Chai/coffee is a simple yet powerful driving factorfor great work days. Team meetings or tight project schedules, day starter or a perfectbreak, conferences or the usual office conversations ... work works best with Chai!

We set up a full-fledged branded mini-store at your campus. We deploy various kindsof technology systems to measure consumption. This includes contact & contact-lesscards as well as mobile app solutions.

Apart from beverages, we also serve our range of Made for Chai products.

Service - Chai @ DoorStep

Our Stores (Bangalore)

• DLF Saket

• Enkay Towers

• HUDA City

• Logix Noida

• Max - Pitampur

• Nehru Place

• 77 Town

• Cunningham Road

• Devatha Plaza

• Manipal Hospital

• MantriCommercio

• Dell - Domlur

• GE

• Gopalan Axis

• iGate

• Metro - MG Road

• Old Airport

• Sakra Hospital

• Sarjapura

• Sony World

• BTM - 2

• BTM Layout

• IBC - Accenture Building

• MS RAMAIAH

• Narayana

Hrudayalaya

• NarayanaHrudayalayaCardio

• IMSH

• Infosys

• LG

• Mu Sigma

• South End Circle

• MS RamaiahLounge

• Softzone

• RMZ Ecospace

• BIAL

• Jayanagar

• Malleshwaram

• Yelahanka

• DLF Cyberhub

• UnitechInfospace

• Nothern Trust

• RMZ Infinity

• RMZ Nxt

• Prestige Shantiniketan

Go Green

What goes around surely comes around. We want our surroundings to be clean. Wewant to always take care of our own waste. We want to put more and more trees. Wewant to make sure that the tea, ginger, lemon and other natural produces that we buyare sustainably grown. We want to serve our customers and grow responsibly. We arenot there fully but want to be.

Go Green

Go Green