101028 scip introduction to social media for non profits
DESCRIPTION
What is social media? Why is it relevant to not for profit organisations? What should I be doing? How do I find the time? How do measure what works? Is it worth it?Form a lunchtime seminar delivered by Mark Walker in Community Base, Brighton on Thursday 28 October 2010TRANSCRIPT
An introduction to social mediaMark Walker, SCIPRegional ICT Champion for the South East
About SCIP
• Web Design• Tech Support• Training
Effective use of IT• More efficient use of time and resources• More effective services and support
About this session
• Social Media– What is it?– Who uses it?– Why should I use it?– How do I use it?– When should I do it?– What next?
Context
Who is using the internet?
• Young People• Older People• Wealthy People• Poor People• People With Disabilities• Geographic Communities• Communities of Interest• Government• Business• Individuals
• Your Colleagues• Your Volunteers• Your Friends• Your Family• Your Funders• Your Partners• Your Customers• Your Competitors• Your Suppliers
Who doesn’t use the internet?
• 10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009]
• Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children.
• 70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007]
• 70% of people over 65 have never used the internet [ONS 08]
What can you use the internet for?
• Listening• Collaboration• Productivity• Interaction• Branding• Development• Trust• Fundraising• Communications• Information
Communications
Better Services
Income
How to make an impact online
Think internet first
• Low cost• High impact• Share your stories• Hear other voices• Always on• Felixible, dynamic
So What Should I Do?
Step 1: Start Listening
• Join In– Twitter– Tweetdeck– Facebook– LinkedIn
– Image from www.flickr.com by
– Melvin Gaal (Mindsharing.eu)
Tweetdeck
Step 2: Look and Learn
• Get Digging– Online– Offline– Guides– Blogs– Podcasts– News– Books
Step 2: Look and Learn
• Who is doing what?• How much time do
they put in?• What do they get
out of it?• What works?• What do I prefer?
Step 2: Look and Learn
• Clients• Colleagues• Competitors• Search on Twitter• Use LinkedIn Groups• Who follows who?• Who blogs?• What do they say?
• 20 minute steps– Check out who’s doing what– TweetDeck– Tidy up your LinkedIn profile– Research your competition– Post a blog entry – Read a book – online or offline– Review your plans– Measure results
Image from Flickr.com by Leo Reynolds
Step 3: Find the time!
• Start with where you are now• Set achievable goals• Think about campaigns
– SCIP Workshop: Get to Grips with Social Media• Three hours, practical, hands on• Questionnaire about current issues
– One-to-one help• Regular• Coaching not teaching
Next Steps
Useful Guides
• www.icrossing.co.uk/what-we-think– Twitter 101– What is Social Media?
• www.nixonmcinnes.co.uk– Download Marketing Guides
• Me and My Web Shadow– Buy it online at
amzn.to/mayfieldwebshadow
Keep In Touch
• www.scip.org.uk• www.seictchampion.org.uk• www.ictchampions.org.uk• www.markwalker.net• www.slideshare.net/scipmark• Twitter @scipmark• LinkedIn scipmark• SCIP List
Good luck!
This workshop is based on the work of:
• Mark Walker• @scipmark 01273 234049• www.seictchampion.org.uk
• Regional ICT Champions: www.ictchampions.org.uk