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RMG NETWORKS RMG NETWORKS April 11 st , 2012 Media Post

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RMG NETWORKS

RMG NETWORKS

April 11st, 2012Media Post

RMG NETWORKS

The Sky Is The Limit

For Engagement

Valuable Audience

Unique Context

Long Dwell Time

Captive Viewing

RMG NETWORKS

LAUNCHING A NEW

MEDIA PLATFORM IN IFE

Total Brand Immersion

New Touchscreen Platform

RMG NETWORKS

Pre-Roll

Banners

Video

On-Demand

Leverage online and broadcast

creative units in the IFE context

Custom

Micro-sites

NEW AD UNITS FOR IFE

RMG NETWORKS

LANDING SLATE WITH QR CODE

RMG NETWORKS

PRE-ROLL / IN-NAV VIDEO

RMG NETWORKS

CUSTOM MICROSITE –

BRANDED CONTENT

RMG NETWORKS

LONG FORM CONTENT

RMG NETWORKS

FULLY INTERACTIVE

EXPERIENCE

Take engagement to a new level

Custom micro-sites for deeper brand engagement

Collect customer info

Prove interaction with your brand

RMG NETWORKS

UNMATCHED

TARGETING CAPABILITIES

Target by cabin class

Geography and route

Day of the week, time of day and content genre

RMG NETWORKS

RICH REPORTING TOOLS

Track and optimize ad viewership with data taxonomy

Impressions and time spent, all available by flight number, route, cabin class,

time of day and much more

RMG NETWORKS

FLEXIBILITY

Shorter lead times – 7 days

Flexibility of online – power of broadcast video

RMG NETWORKS

Online Targeting + Power of TV

Founding advertiser packages running now

Full Delta fleet of 5 million passengers a month

Other major carriers will have similar functionality in 2013

Unmatched addressable TV reporting