100 tweets to harness the power of leadership
TRANSCRIPT
Life is like a river and what gives it meaning is not what you take out of the river but what you put into it
@WalterIsaacson
Compromises may not make great heroes but they make great democracies, and that is an element of leadership, too.
@WalterIsaacson
Being imaginative and creative is what you're born with. To harness within is what makes great leaders
@WalterIsaacson
If you truly have a passion for what you do, you will care even about the parts unseen.
@WalterIsaacson
Steve Jobs' "reality distortion" tactic "don't be afraid, you can do it" used to motivate teams to extraordinary acts.
@WalterIsaacson
There is an importance in having focus and providing simplicity in your products or services.
@WalterIsaacson
Einstein knew what was inside of the box before he thought outside of the box. Knowledge precedes creativity.
@WalterIsaacson
What's more important than building a great product is creating a company that builds great products.
@WalterIsaacson
Creativity without knowledge is dangerous. Know what is in the box before thinking out of the box.
@WalterIsaacson
Being fixated, obsessed and curious on what the rest of us deem mundane created the likes of Einstein, Jobs and Franklin.
@WalterIsaacson
Preserve core values and purpose, change cultural & operational practices, specific goals & strategies.
Jim Collins
If your company cannot be great without you as its leader, your organization is not great.
Jim Collins
Real discipline is not in what we do but in what we do not do. There are only 24 hours a day.
Jim Collins
Who do I want to work with? Who do I want to allow to mentor me? Think first about who not what.
Jim Collins
It is very dangerous to study success. We don't study success. We study the contrast between success & failure.
Jim Collins
There is a tremendous opportunity for you to lead during times of inflection. That is how you build something great.
Jim Collins
Discover what you are WIRED to do. Discover what you like to do.Discover what you can get paid to do.
Jim Collins
Find a cause or object that you are willing to be in service of it and not the other way around.
Jim Collins
Spend less time worrying about how to be successful and more time worrying about how to be useful."
Jim Collins
If you breathe you're creative. What's rare? The ability to marry discipline and creativity.
Jim Collins
Mediocrity is found in chronic inconsistency. Know where you're headed and do it day after day.
Jim Collins
Leaders don't go in with the attitude that things are bad. They find a way to lead with a sense of optimism.
@CondoleezzaRice
Think first about who not what. Who do I want to work with? Who do I want to allow to mentor me?
Jim Collins
Charisma is a liability for great leaders. Great leaders get you to follow the cause, not them.
Jim Collins
If you remember that today's problems are rarely associated with legacy... you will build a quality organization.
@CondoleezzaRice
Technology is an accelerant, but not the cause. We live in a interesting time but can still use accelerants for good.
@CondoleezzaRice
We share a creed that it doesn't matter where you came from it matters where you are going.
@CondoleezzaRice
If you cannot allow people to do their jobs... nobody with substance and creativity will work for you.
@CondoleezzaRice
Bring the people you trust with you. They are the truth tellers that will help you lead through troubled times.
@CondoleezzaRice
The further you go up the chain. The harder it gets for people to tell you the bad news before it is too late.
@CondoleezzaRice
People don't respond well to "hair on fire" mentality. You have to be right with yourself and people will follow
@CondoleezzaRice
When leading don't go in with the attitude that things are bad. You have to find a way to lead with a sense of optimism
@CondoleezzaRice
It isn't that you choose to lead during challenging times; very often challenging times come to you.
@CondoleezzaRice
You do a disservice to young people if you tell them to only find mentors who look like you.
@CondoleezzaRice
You've got to lead not from a sense of negativity in hard circumstances. You've got to have optimism & integrity.
@CondoleezzaRice
You can't control your circumstances, but you can control your response to those circumstances."
@CondoleezzaRice
Leaders understand and remain focused on the essence of what they're trying to accomplish.
@CondoleezzaRice
Marketers are in the forefront. We used to be the first people laid off. The value of marketing has been realized.
@kevingespinosa
Listening usually points to data gathering. It needs to be something that transforms your company. It is a relationship.
@lebrun
We are entering into a new age. The customer now controls the medium and eventually the message.
@kevinc2003
The digital marketing shift is continuous. We are not transitioning into a new phase but into a new age.
@kyleplacy
Leverage the wisdom of the crowd. Do not sit in a meeting room and build strategy. Ask your customer and engage.
@kevinc2003
"We've always felt that the customer is the additional person in the board room."
@Sony/@Playstation via @ExactTarget
CMOs should be the interface between the company and customer. Not only communication but product and sales.
@tbkopp
If you make a bad decision... You are just lazy. All of the information is in your back pocket.
@JAYBAER
All social is a mix of personal and brands. Your friends are not buying ads to reach you. We are being forced to compete with friends.
@jaybaer
Customers do not go shopping anymore. They are ALWAYS shopping. Searching. Sharing. Collaborating.
@rjtalyor
To become a customer company, you must create contextual experiences on the mobile device.
@rjtalyor
Customers do not go shopping anymore. They are ALWAYS shopping. Searching. Sharing. Collaborating.
@rjtalyor
Experience is everything for a brand. Building a great experience and then capturing it in the form of data to continue it.
@DeloitteDIGI_US
Traditional strategy development has many black holes. Collaborate to erase the holes and build a more agile system.
@DeloitteDIGI_US
Kill the annual plan. Do annual objectives and weekly plans. Build SCRUMS over the weekly plans.
@DeloitteDIGI_US
The digital marketing shift is continuous. We are not transitioning into a new phase but into a new age.
@smccorkle
Produce as much rich media as possible to build a digital media library to help map your customer's brand journey.
@ExactTarget
Anytime there is significant innovation occurring in infrastructure.. it ultimately becomes disruptive to commerce.
@KennyTomlin
Once you inspire and understand the essence of your brand, it is also important that you react and engage.
@JKRohrs
Kill the annual plan. Do annual objectives and weekly plans. Build SCRUMS over the weekly plans.
@edpric
You must allow your customers to share your story. Your customer IS your best salesperson.
@kyleplacy