100 kpi

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Subscribers (Subs) 1. Total Subs 2. Subs Segmentation: Prepaid (95%), Post Paid (5%) 3. Churn per month (3%) 4. Subscriber per Employee (13,000) Usage 1. Minutes of Usage (MOU) 1. MOU Segmentation: Prepaid (400) , Postpaid (1000), Aggregate (420) 2. MOU Segmentation: Incoming (220), Outgoing (200), Aggregate (420) 2. Number of Outgoing SMS Per Sub Per Month (30) 3. Minutes Carried Per Month (MON) (50 billion) 4. % Airtime Capacity Utilization 5. Minutes Per Site 6. Number of Calls 7. Number of Calls per Subscriber 8. Average Call Duration 9. Roaming Minutes 10. International Roaming Minutes 11. International Roaming Minutes Segmentation: Incoming (64%), Outgoing (36%) Revenue 1. ARPU ( Average Revenue Per User) 1. ARPU Segmentation: Voice ($4), Data ($8), Aggregate ($4) 2. ARPU Segmentation: Prepaid ($3), Postpaid ($11), Blended ( $4) 2. ARPM (Average Revenue Per Minute) 1. ARPM Segmentation: Prepaid ($0.15), Postpaid ($0.022), Blended ($0.02 ) 3. Average Revenue Per Call 4. Average Revenue Per Cell Site 5. Average Revenue Per Employee 6. Revenue Breakup (%) 1. Access: Connection, Subscription (15%) 2. Wireless Voice (55%) 3. Data (5%) 4. Internet (5%) 5. Interconnect (10%) 6. Roaming (10%), International Roaming Revenue (1%) 7. International Roaming Revenue Segmentation: Postpaid (99%) Coverage and Spread 1. Towns Covered 2. Population Covered 3. Area Covered 4. Globalization: Number of Countries Operating Entity 5. % Traffic Within Own Mobile (55%) 6. Top 50% Users Revenue %

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Telecom KPIs

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Page 1: 100 KPI

Subscribers (Subs)1. Total Subs2. Subs Segmentation: Prepaid (95%), Post Paid (5%)3. Churn per month (3%)4. Subscriber per Employee (13,000)

Usage1. Minutes of Usage (MOU)

1. MOU Segmentation:  Prepaid (400) , Postpaid (1000), Aggregate (420)2. MOU Segmentation: Incoming (220), Outgoing (200), Aggregate (420)

2. Number of Outgoing SMS Per Sub Per Month (30)3. Minutes Carried Per Month (MON) (50 billion)4. % Airtime Capacity Utilization5. Minutes Per Site6. Number of Calls7. Number of Calls per Subscriber8. Average Call Duration9. Roaming Minutes10. International Roaming Minutes11. International Roaming Minutes Segmentation: Incoming (64%), Outgoing (36%)

Revenue1. ARPU ( Average Revenue Per User)

1. ARPU Segmentation: Voice ($4), Data ($8), Aggregate ($4)2. ARPU Segmentation: Prepaid ($3), Postpaid ($11), Blended ( $4)

2. ARPM (Average Revenue Per Minute)1. ARPM Segmentation: Prepaid ($0.15), Postpaid ($0.022), Blended ($0.02 )

3. Average Revenue Per Call4. Average Revenue Per Cell Site5. Average Revenue Per Employee6. Revenue Breakup (%)

1. Access: Connection, Subscription (15%)2. Wireless Voice (55%)3. Data (5%)4. Internet (5%)5. Interconnect (10%)6. Roaming (10%), International Roaming Revenue (1%)

7. International Roaming Revenue Segmentation: Postpaid (99%)

Coverage and Spread1. Towns Covered2. Population Covered3. Area Covered4. Globalization: Number of Countries Operating Entity5. % Traffic Within Own Mobile (55%)6. Top 50% Users  Revenue %7. Top 50% Sites  Revenue %

Market Share1. Subs Share2. Revenue Market Share3. Minutes Market Share

Incremental Performance1. Share of Net Adds Subs

Page 2: 100 KPI

2. Share of Incremental Revenue3. Quarterly Sites Added4. MRPU ( Marginal Revenue Per User)5. Growth

1. Subs Growth2. Revenue Growth3. Services Revenue Growth4. Services Revenue Acceleration5. ARPU Growth6. ARPM Growth

6. Subs Added / Retail Point of Presence (POP)

Operational Efficiency1. Average Margin Per User (AMPU)

1. AMPU Segmentation: Prepaid (More),Postpaid (Less), Blended()2. Employee Cost / Town Covered ($2500)3. Number of BTS Sites4. Number of MSC Sites5. Number of Employees6. MSC/ Subs7. MSC/ BTS8. BTS/ Subs (1000)9. BTS/ Km210. Capex

1. Capex (% Revenue) (25%)2. Capex per Sub ($140)3. Capex per Minute ($0.07)4. Capex per Site ($100K )

11. Opex1. Opex per Sub ( $3)2. Opex per Minute ($0.02)3. Opex per site ($3000)

12. Gross Capex ( Gross Fixed Assets + Incremental Capex)13. Opex as % Revenue (60%)14. Spectrum Charges as % Revenue (2%)15. License Fee as % Revenue (6%)16. InterConnect Cost as % Revenue (16%)17. Business Operations Cost

1. Service Opex (Customer Care & Billing, Service Creation & Administration) as % Revenue (15%)

18. Network Operating Cost as % Revenue (16%)1. Rental as % Network Opex (15%)2. Power & Fuel as % Network Opex (25%)3. Repair & Maintenance as %Network Opex (20%)4. Transmission as % Network Opex (15%)5. Core Network as % Network Opex (10%)6. Hardware and Software as % Network Opex (10%)

19. Labor Cost (% Revenue) (5%)20. OSS/ BSS Ratio

Marketing1. Subscriber Acquisition Cost (SAC ) :  Dealer Commission, Terminal Subsidy, Sales,

Marketing, Distribution1. SAC as % Revenue (10%)2. SAC / net Addition (12$)3. SAC / Minute (0.001$)

Page 3: 100 KPI

2. Sales Outlet1. Company Owned Sales Outlet2. Number of Retail Outlets or Point of Presence (POP)

Quality1. Service Performance

1. RTT Delay (Ms) (800)2. Application Through Put ( kbps) (25 Kbps)3. Call Setup Time

2. Network Congestion1. Point of Interconnection (POI) Congestion (<0.5%)

3. Connection Establishment (Accessibility)1. Call Setup Success Rate (CSSR) (>95%)2. Standalone Dedicated Control Channel (SDCCH) Congestion (<1%)3. TDH Congestion (<2%)

4. Connection Maintenance (Retainability)1. Call Drop Rate (CDR) (< 2%)2. Worst Affected Cells for Call Drop Rate (<5%)3. Connection with Good voice quality (>95%)

5. Service Quality1. Prepaid – Prepaid Service Success Rate2. Number Portability – Drop Rate3. Handover Success Rate

6. Network Availability1. BTSs Accumulated downtime (<2%)2. Worst Affected BTSs due to downtime (<2%)

Green and Sustainability1. Energy Consumption/ Sub (10 Kwh)2. Co2 Emission/ Sub (6.8 Kg )

Financial & Valuation1. Gearing ( net Debt/ EBIDTA) (2.0)2. EBIDTA % Revenue (30%)3. PAT % Revenue (10%)4. ROIC (EBIDTA/ Gross Capex) (20%)5. FCF (EBIDTA – Capex –Tax) % Revenue (5%)6. Capital Productivity (Revenue / Gross Capex) (67%)7. EV / EBIDTA (8.0)8. EV/ Sales (3.0)9. EV/ Subscribers ($200)10. EV / GCI (1.0)11. P/E

Country Telecom Sector KPI1. Penetration2. Penetration ( >5Years Population)3. Penetration per House Hold4. Top 2 Players Share5. Top 2 Players Share Change6. HHI Index7. Pricing Long Distance/ Local Price Ratio (1.5)8. Average F2M Interconnect Rate ($0.005 / Min)9. Average M2M Interconnect Rate10. Sim/ User ( Number of Subscribers/ Number of handset Sales) (1.5)11. ARPU (PPP Adjusted)

Page 4: 100 KPI

12. ARPU % of disposable income13. Mobile Revenue/ GDP (2%)14. Regional Roaming Usage (Roaming Travelers / Intra Regional Travelers)

Telecom Tower1. Tenancy Ratio (2.0)2. Average Rental per Tenant Per Month ($600)

Spectrum Efficiency1. Busy Hour mErlangs carried per sq km per M Hz (4000)2. Busy Hour mErlangs per subscriber (40)3. Subs/Km2/MHz  (100)4. Subs/Km2 (Urban) (2000)5. Spectrum per Operator (MHz) (5)