10 years younger the natural
DESCRIPTION
10 years younger the natural wayTRANSCRIPT
10 years younger the natural wayNatural and Organic Products
Europe 2013
Who are we?
• Development team behind NUDE Skincare
• Combined 20+ years of experience in creating and launching natural personal care ranges
• 2 brands owned and developed in house
• Numerous consulting projects helping others do the same
How the skin ages
Anti ageing strategy progression
1960’s / 1970’s• Moisturisation
1980’s• Exfoliation
(AHAs)
1990’s• Anti oxidants,
Vitamins
2000’s• Peptides• Pigmentation
2010’s• Inflammagein
g• Biomimicry• Extending
longevity
Source: P&G fine lines and wrinkles update
• Launched 2007
• Anti ageing strategy based on milk peptides, plant and vitamin based anti oxidants and barrier reinforcement (prebiotics)
• Launched 2009
• Anti ageing strategy based on hibiscus and coconut peptides, natural plant based anti oxidants (goji berry, acerola)
Antioxidants
Natural sources of antioxidants (many!)
• Goji berry• Acai• Pycnogenol• Lycopene
Plant derived
• Tea• Grape seed
extract• Coffeeberry• Reservatrol
Polyphenols
• Vitamin A (bioretinol)
• Vitamin C• Vitamin E• CoQ10
Vitamins
Peptides
Signal peptides• Triggers wound
healing mechanisms and increases collagen production
“Botox like”• Decreases
muscle movement
Carrier peptides• Delivers
ingredients (eg copper) into the skin
Source: Cosmeceutical science in clinical practice
How natural peptides compare
Mat
rixyl
Milk
Pep
tides
Argi
relin
e
Hibiscu
s Pe
ptid
es
-30%
-25%
-20%
-15%
-10%
-5%
0%
Signal peptidesBotox like
Wri
nkle
depth
reduct
ion
• Launched 2012
• First certified organic cosmeceutical range
• Anti ageing strategy based on biomimicry and inflammaging
Biomimicry
• Antarctic glycoproteins reinforce the ECM using survival tactics developed in the extreme cold
• Wrinkle depth reduced by 44% and collagen increased by 120%
Reduction in inflamageing
IL1 Sub P TNF MMP1
-60%
-50%
-40%
-30%
-20%
-10%
0%
Anti leukineSea Mayweed
The next frontier:Extending cellular longevity and vitality
Baseline Revinage0
0.5
1
1.5
2
2.5
3
Situin 6 gene ex-pression
Baseline Kalparaine0
0.2
0.4
0.6
0.8
1
1.2
1.4
Mitochondrial ATP
More information
For sales or consulting enquiries:[email protected]
0844 9910061
www.evolvebeauty.co.ukwww.s5skincare.com