Company Name

Lorem Ipsum Dolor Sit AmetCompany Name

Jeff GoldenbergTop 10 Ways to Hack Your Email Marketing

About Jeff

Borrowell500 Startups & TechStars

Partner/Facebook GuruThe Growth Hackers Guide to the Galaxy

AbacusMentorHead of Growth

Co-Author

Email Is Important.Lets Do It Right!

ABC: Always Be Collecting123Make email collection part of your acquisition strategy.Think Micro Conversions.Many ways exist to capture email addresses

Lead Cards

Lead Ads

Pop Ups

CTA Forms

Make It Personal123Goal is to get as close to 1:1 marketing as possible.More than just Hi StanAuthentic vs Casual

Segment and Solve123The Axes of SegmentationSolve a ProblemResend email to people who dont open

Deliverability123Understand and avoid the keywords that trigger spam.Test smaller batches before blasting your list.Use a subject line testing tool

https://glockapps.com/blog/understanding-deliverability-metrics/

SubjectLine.comLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt

Score out of 100

Point get deducted for hazardous keywords

Re

Place Your Screen HereColour coded for confidence of deliverabilityAlso gives advice on subject line best practices

Open Rates123Obsess over your subject lines.Obsess over other peoples subject lines.Pay attention to times of day and day of week variability.

www.impactbnd.com/blog/try-these-6-a-b-test-today-to-increase-your-email-open-rates

Click Through Rates123Have a single CTA.Make your offer easy to understand and simple to act upon.Provide social proof to reduce the risk.

Mobile First123Assume your email will be read on a smartphone.Anything important should be above the fold.Gmail and Inbox by Gmail are now responsive.

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Email Automation123Not as hard as it sounds anymore.Automated email funnel that helps customers through the buying cycle.Really important for longer sales cycles.

Strategy FirstLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt

Idea/Opportunity

Dont let the tools drive the strategy!LogicTechnologyWhat is your objective?StrategyHow would you like it to work?Business RulesAudit tools with the exact objective in mind.Tools

Quick WinsLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididuntONBOARDINGCONTENTLEAD NURTURINGE-COMMERCE

Automate a series of welcome emails.

Behaviour based emails that trigger by website actions.

Automate marketing emails including cart abandon, referral program and review request.

Automate recommended products, upsell and cross sell emails.

Automate newsletter and customize different versions for segments.

Offer drip email courses to educate your customers.

Automate drip campaigns to walk prospects through your funnel.

Automate collection and segmentation of emails into groups.

Download free email testing trackerat JeffGoldenberg.net

Testing123Always test a challenger against your champion.Good email is a puzzle with a lot of pieces. Test combos.Track all your results and look for outliers.

Bonus: Facebook Lookalikes

Abacus.Agency

Dont Quit!

Connect With Me

@jeff_goldenberghttp://www.JeffGoldenberg.netjeff@abacus.agency