���TIPSto Create an

A+ Candidate Experienceand Improve ROI

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Does your candidate experience make the grade? According to a recent CareerBuilder survey, only 17 percent of job seekers would grade the

overall candidate experience as “Excellent” with no need for improvement. The survey of 690 job seekers, hiring managers and recruiters highlighted

several major opportunities for organizations to improve the candidate experience and get a be�er return on their recruiting efforts.

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Respond early, respond often.

When asked to define a “good” candidate experience, 61 percent of candidates said it happens when “employers respond quickly throughout the process” and 56 percent say it involves employers keeping them updated on where they are in the consideration process.

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61%

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Be the bearer of bad news.

Don’t have good news to give an applicant? Don’t believe the myth that “ignorance is bliss” or “no news is good news.” The vast majority of candidates (61 percent) want to hear from an employer either way – even if it’s to tell them they are not the right fit for a position.

61%

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Put yourself in job seekers’ shoes. Never testing your application process is like being the head chef of a restaurant and never tasting your own food – and yet only 63 percent of employers have taken the time to do so. Of those, half said the exercise opened their eyes to the need for improvement.

63%

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Respect candidates’ time. When it comes to the application process, less is more. Job seekers don’t have the time or patience to spend hours on one application. Keep the application process under 20 minutes (62 percent of job seekers will thank you for it).

62%

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Keep it short and sweet.

The more hoops candidates have to jump through, the less likely they are to finish the application process. For 70 percent of job seekers, the ideal application is no more than five pages long, and (for 83 percent of job seekers) asks fewer than 15 questions.

70%

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Go back a few steps.

When your application process is complicated, so is your relationship with candidates. Of the 60 percent of job seekers who say they have abandoned the application process, 82 percent say it was because the process contained too many steps.

82%

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Mind your mobile manners. Is it easy to search and apply for your company’s jobs from a mobile device? You’d be�er hope the answer is yes: Sixty-five percent of job seekers say they “rarely” return to a job on their desktop a�er trying (and failing) to apply from a mobile device.

65%

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Get Personal.

Though automated responses have become the norm, 40 percent of job seekers find them impersonal, and 60 percent still expect to receive a personal phone call. Be the exception to the rule and blow candidates away with a quick phone call or personalized email.

60%

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Build your brand.

More than half of candidates (53 percent) said they didn’t know anything about a company before they researched them through the job search process. Take steps to strengthen your employment brand so job seekers will seek you out specifically.

53%

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Give them an alternative to “apply now.” Give job seekers who are interested in your company but not ready to apply the option to save their information so they can come back and apply later without going through the entire process again: 2 in 5 job seekers will appreciate it!

40%

SAVE JOBSAVE JOB

Forget what you think you knowAbout HR… it’s all about to change.

This content was created for CareerBuilder’sTalent Advisor Portal, an online hub of exclusive content designed to empower you with the insight necessary to go from HR professional to Talent Advisor.

THINK OF IT AS HR…IN HD.

Meet the Talent Advisor Team: You see them at conferences; you read their blogs. You probably even follow them on Twi�er. They are the original Talent Advisors.

MCCLURE RUETTIMANN STOL�K BROWNE SACKETTbusiness leader, entrepreneur

and executive coach.speaker, strategist and author of “I AM HR.”

Ph.D., associate professor at St. Norbert College.

executive director of human resources for LaRosa's, Inc.

SPHR, president of HRU Technical Resources.

SUBSCRIBE�TO�TALENT�ADVISORTAKE�ME�TO�THE�TALENT�ADVISOR�PORTAL

ABOUT�CAREERBUILDER®�Recruiting is complicated. CareerBuilder makes it easy. We understand as the economy changes, so do the needs of the businesses and individuals we serve. Whatever your situation, we’re here to empower you with the resources you need to find, hire and keep the best people. From candidates sourcing, to comprehensive, easy-to-understand workforce data, to so�ware that streamlines your recruiting process, our solutions are designed to make your recruitment strategy simple, fast and effective, so you can focus on your No. 1 asset — your people.

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