CONNECTINGYOUR AUDIENCEWITH

10 TIPS FOR

KNOW YOUR AUDIENCE

Research your audience in advance and

figure out which emotions will trigger their responses

BUILDEMOTIONAL

THEMESBe Sure That The Points You Include, Carry Emotional Power

BUILDEMOTIONAL

THEMESBe Sure That The Points You Include, Carry Emotional Power

Ex. “Conquer your public speaking fear” probably evokes stronger emotions than “Learn to speak with more precision.”

SELECTEMOTIVEWORDS

Make Your Words Work Towards Achieving The Maximum Emotional

Response

Ex: “Authentically Produced” sounds more

trustworthy than “Factory-made.”“Day care” is more

STORIESTELL

STORIESTELL

We All Remember Aesop’s Fables

About The Tortoise And The Hair And The Fox And The

Grapes, But Most Of Us Can’t Recite A

Line From Our Grade 12 World History

Text

That’s Because We Remember

Things When We Can Connect To

Them EMOTIONALLY,

HUMOURUSE

HUMOURUSE

Humor In A Presentation Evokes Emotions Such As Joy And Surprise, And Often Triggers Secondary Emotions Such As Calmness And Friendship

FIGURESUSE

OF SPEECH

FIGURESUSE

OF SPEECHTHEY WILL TALK

THE SIZE OF 10IT AS BEING

FOOTBALL FIELDS

When A Politician Is Describing A New Development, They Want People to Be Excited About it. Instead of Describing it in Acres or Hectares

They Know PeopleCan Then Form A MENTAL PICTURE

& Be Surprised ByVastness Of TheThe

PROJECT

SURPRISE IS A GREAT

EMOTION TO STIR

IT KEEPS PEOPLE INTERESTED

EMOTIONINJECT

INTO YOUR VOICE

EMOTIONINJECT

INTO YOUR VOICE

BODY LANGUAGEMATCH YOUR

TO THE EMOTIONAL

MOOD

SADNESS

When You Hold Your Body Still & Lower Your Head,

You Indicate

THE EMPATHIC PEOPLE WILLIMMEDIATELY BEGIN TOFEEL SAD WITH YOU

Pride And

When You StandStraight And Tall.

You Indicate

ResolutionYou Can Count On

An Emotional ResponseOf Inspiration &

Shared Pride

HONESTBE

Share Your Presentation In A

Way That Your Audience Will

Feel As Passionately As

You Feel.