connecting with your audience through social
TRANSCRIPT
Connecting With Your Audience Through Social
Presented by: Lincoln Devine & Bryan DickeyFounders, Things Floridians Like, LLC
Intro - Bryan and Lincoln
- ThingsFloridiansLike.com- “All Things Florida”- 760k pageviews in the last 11 months
- Social Stats- 195k Twitter followers- 223k Facebook likes- 1.4k Instagram, 4.5k+ Snapchat followers
- Monthly Reach- Twitter: 5-8M, Facebook: 10-30M
Overview
- Current trends/the state of social- The “Social Media Mindset”- Tips and advice for building your social
audiences and driving traffic to your blogs/websites
Facebook - 1.14B daily users
- Older demographics ⇒ fastest growing- “Instant Video” recently released- Organic reach is at all time lows
- Only 7% of a Page’s fans see each post (Facebook, 2015)
- Facebook LIVE ⇒ latest and greatest
The State of Social
Sources: newsroom.fb.com | pewinternet.org
The State of Social
Twitter - 313M monthly users
- User growth is stagnant- Stock is down 50% since IPO in 2013- Focus on younger demographics- Big move to Periscope, live streaming- Pros: instant and timely in a continued
stream
Sources: twitter.com | Yahoo Finance
The State of Social
Snapchat - 58M daily users
- $20 BILLION valuation - Facebook - $350 billion- Twitter IPO - $18 billion
- 50% growth in one year - 60% of users are 13-24, “Gen-Z”- “Memories” to anchor in lasting users
Sources: techcrunch.com || money.cnn.com | bbc.com | techcrunch.com | wersm.com
The State of Social
Instagram - 300M daily users
- Owned by Facebook- 95 million photos/videos daily- “Instagram Stories” recently released- Huge community of promo/shoutouts- Great medium to push products- Instagram business profile “contact form”
Sources: instagram.com
“Understand your audience?”
- Online typing style- Use of emojis, abbreviations, slang, lingo, etc.
- Types of content shared- Reasons for using the platform
- Younger typically use it for news and humor, older demos typically use it for community
- Understand audience humor and voice- Find your strong platforms
Social Media Mindset
- CONSISTENCY IS KING- Automation tools - Hootsuite, Buffer- Web presence as a brand/company- Start small, focus- Social provides viral traffic potential- SEO strategy very saturated as of 2016- Data with a side of analytics, please
Sources: kissmetrics.com | facebook.com | twitter.com | hubspot.com
Social Media Mindset
- Visuals are your best friend- Relevant images = 94% more views- Average human attention span is 8.25 seconds- The human brain processes images 60 times quicker
than words- 1B daily FB video views since June- Tweets + photos = 313% more engagement
- Colored visuals ⇒ 80% more willing to read content
- Plan investments in video content!!- 74% of 2017 web traffic = video- Facebook LIVE, Periscope ⇒ huge growth- Snapchat, Instagram Stories, 360 Degree video
- FB algorithm takes video into account- 85% of video watched without sound
- Add captions to your videos - Small % of your audience will see content- Mobile, mobile, mobile
Social Media Mindset
Sources: hubspot.com | newsroom.fb.com | newsroom.fb.com | bufferapp.com
Best Practices and Tips
- Post more media content than links- Media has more organic reach
- Don’t use blog headlines as post text - Consistent formatting
- Verbage, punctuation, photo watermarks
- Post content that encourages engagement- Use CTAs to direct users
- Create content around events/holidays
Best Practices and Tips
- No more clickbait titles! - Penalized by FB algorithm
- Use images as CTAs on Instagram- Include web links in bio
- Don’t reinvent the wheel- Cross-promote content- Repost your top performing links
- Utilize analytics to identify hard-hitters
Sources: thebloghelp.com
Best Practices and Tips
- Effective post text styles- Questions- Fill in the blanks- Challenge statements
- A/B test headlines and ad placement- Don’t neglect emojis- Connect with influencers
Best Practices and Tips
- Facebook Groups - very underutilized- Build them or find them
- Use your Snap code to grow followers- Directly reply/engage your followers
- Great sources of content
- Adopt automation and scheduling tools- Post every day!
Tools
- Canva: image creation- Hootsuite: content discovery, scheduling- Buffer: content scheduling- Gleam.io: promotions and giveaways- Google Analytics: traffic analytics- Vont: mobile video editing
Thank you! Questions?
Facebook.com/ThingsFloridiansLike
@Things4FLppl
- @Things4FLppl
@ThingsFloridiansLike_
Bryan Dickey - @BryanDickey_
Lincoln Devine - @LincolnDevine