10 things content marketing should feel like (and 1 exception)

12
10 THINGS CONTENT SHOULD FEEL LIKE (and one exception)

Upload: jim-signorelli

Post on 24-Jul-2015

118 views

Category:

Marketing


0 download

TRANSCRIPT

10 THINGS CONTENT SHOULD FEEL LIKE

(and one exception)

1.Content should feel like fresh air just entered a stale room.   

2.Content should feel like a pat on the back for believing the way you do. 

3.Content should feel like the teacher who went out of her way to

help you understand something.

4.Content should feel like the guest who doesn’t

wear out his

welcome.

5.Content should feel like that carnival mindreader who was right.

6.Content should feel like candy.

7.Content should feel like straight advice from a trusted friend.

8. Content should feel like the big downhill on a roller coaster. 

9.Content should feel like your first box of crayons.

10.Content should feel like a surprise party for

one. 

But Content should never feel like marketing.