10 Steps To Prepare For

YOUR Future Website

10 Step Guide

10 Step Website Planning Blue Print

Determine Purpose Market ResearchPlanning and Organizing Create ContentDesign Style Guide

Find ImagesOutline Home PageRegister DomainSelect PlatformChoose Hosting

1.) Determine Your Purpose

Begin with the end in mindWhy are you creating a website?Who are you creating it for?What is your most important goal?How are you planning to build value?

2.) Research Your Target Market

Who are you looking to help or serve?Where do they congregate? How can you speak their language?What are their biggest concerns?Who are industry leaders and competitors?What are their common problems and objections?

3.) Plan & Organize Your Pages

Plan out how many pages you will needDetermine the purpose for each page in one sentenceOrganize your navigation’s intended order Sketch out what your home page intends to focus onPlan how you will balance your content and imagesDraft out a list of content for each page

4.) Brainstorm and Create Your Content

Nobody knows your industry and market as well as you, write your own content! Have someone conduct and record an interviewYou can voice record it and hire someone to type it Discuss & Brainstorm over recorded phone callEncourage employees to submit ideas Outsource and hire copywriter when needed

5.) Design Your Style Guide

You will need a logoYou will need a color schemeYou will need a style ( modern, vintage, etc.)You will need to select fontsFind examples of websites you likeConsider branding and other design elements

6.) Find Or Create Your Images

How To Get Pictures Stock Photo Websites Creative Commons ( Free) Hire a PhotographerTake your own pictures

How You Will Use Images

Product Images for e-commerce

Images for blog posts Graphics for social media Website Images

Creative Resources For Your Images

Free DIY Tools PixlrCanva Pixabay / PicjumboPicMonkeyAviary AppWord Swag App

Paid Options Graphic River ShutterstockDreamstimeiStockPhoto123rf.com

7.) Outline Your Home Page

This is the most important page of your website!Have a clear and single call to actionKeep it clean and simple Collect your visitor’s contact information Know your audience and purposeKeep your branding / language consistent

8.) Register Your Domain

Register your domain name for 3-5 Years Keep it short and memorableDon’t make people thinkKeep consistent with brandingSearch for current Godaddy promo codes

9.) Select Your Platform

Do it Yourself Tools WixWeeblySquarespace Godaddy Sitebuilder Yahoo Sitebuilder

Top CMS Platforms WordPressJoomlaDrupalMODX

Why I recommend Self Hosted WordPress

Very stable and scalable platformCommunity driven innovationEasy to use even for “newbies”Complete control and flexibilityEasy to get help or do collaboration *1,000 more reasons could go here :

(Maybe in a future presentation ;) )

10.) Choose Your Hosting

What To Look For In A Hosting Company:

o Uptime and Reliability

o Tech Support

o Daily Back-Ups

o Customer Reviews & Reputation

o Email Features

o Ease Of Use

o SSL Certificate Pricing

o Security and Stability

o Average page load speed

o Storage / Bandwidth

o CMS Support

o Price point and affordability

Decision Time Next Steps …

Hire Somebody

OR

Do It Yourself

Compare Benefits of DIY VS. Hiring

DIY Website Option Great low (no) budget Option Comes with a learning curveTakes a good amount of timeSome Tech Savviness requiredGreat opportunity for new

skills

Hire Someone Need to have a budget Get ongoing professional

input Quicker turn around time Saves you time and stress Do research to find right

person

View 8 DigitalMarketing Strategies For Your Website

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Aida RojasWordPress Entrepreneur, Genesis Designer, and Blogger. I am passionate about storytelling and content marketing. I help small business owners create growth focused digital marketing strategies . Connect With Me:

Blog : AidaRojas.com Website : iSocialDesign.com Connect On TwitterConnect On LinkedInConnect On Google+

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