10 Skills of the PR Pro of Tomorrow

Arik C. Hanson

ACH Communications

arikhanson.com

Format

Skill Example Tip Resource

Skill #1: Advertising Copywriting

Tip: Brevity. Powerful visuals. CTA.

Skill #2: Video Editing

Tip: Learn iMovie (take a class at the Apple store or teach yourself)

Skill #3: Mobile

Tip: Always keep the customer experience in mind

Skill #4: Content curation

Tools:• Storify• PearlTrees• Pinterest• Delicious• Paper.li• Diigo

Tip: Value/relevance>brand

Skill #5: Analytics

Other tools:• Facebook Insights• Tweetreach• Crimson Hexagon• Social Mention

Tip: Focus on the analysis, not the numbers

Skill #6: Optimizing for search

Tip: Optimize for usefulness, not keywords

Skill #7: Speed to information

Other tools:• Instapaper• Pocket• Cadmus

Skill #8: Programming

Tip: Don’t be a professor—be a translator

Skill #9: Art directing

Tip: Creative visuals win

Tools:• Instagram• PicMonkey• Pinstamatic

Skill #10: Blogger Outreach Skills

Other tools:• Blogdash• Grouphigh• Alltop

Tip: Research, personalize and set expectations

10 skills:• Copywriting• Video editing• Mobile

• Content curation• Analytics• Optimization• Programming

• Speed to information• Art directing

• Blogger outreach

Questions?

arikhanson.com

@arikhanson