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February 5, 2015 // 1:00 PM

Site fo F ee, on-Chee yStock PhotoWritten by Carly Stec | @CarlyStec

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MARKETING / 3 days ago10 Sites for Free, Non-CheesyStock Photos

MARKETING / 17 hrs agoTalking Happy: 10 PhrasesThat'll Make Your CustomersSmile [SlideShare]

MARKETING / 1 day ago

We've all heard the mantra, "Don't settle for anything less than you deserve."

Yet for some strange reason, marketers continue to push out cheap stockphotography to serve as a representation of their brand.

They fall back on the excuse that they simply don't have the time to spend onfiguring out copyrights and attribition rules, but fail to recognize the influenceit has on a prospect's perception of them.

The truth is, high-quality stock photos don't have to come hand-in-hand witha hassle or high price tag. To prove it, we've compiled a list of 10 awesomesites for free, non-cheesy stock photos.

1) Death to the Stock Photo

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When Founders and photographers, Allie and David, noticed a howchallenging it was for businesses, bloggers, and creatives to find free high-quality images that fit their "vibe and tribe", they stepped in.

As a result, Death to the Stock Photo was born.

Simply submit your email and enjoy a new batch of photos delivered to yourinbox, monthly.

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As if that wasn't cool enough, this month Death to Stock Photo recentlyteamed up with Medium to deliver a free photo pack equipped with 10writing prompts to help you get started on the publishing platform. Freephotos and writing inspiration? We dig it.

2) Picjumbo

Need high quality images for your next web design, sliders, blogs, etc?

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Look no further than picjumbo.

With new photos added daily, there is a wide selection of high qualityimages to fit a variety of different topics.

The photographer, Vicktor, even offers a paid membership ($6/month), thatincludes a premium pack of photos sent straight to your inbox every month.The packs include unpublished and upcoming images, as well as completecollections.

While attribution isn't necessary, it's certainly appreciated (we encourageyou to spread the love.)

3) Unsplash

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Unsplash serves up 10 new "do whatever you want" photos every 10 days.

What we love most about this resource is the uniqueness of the photos. Withpages upon pages to choose from, you can rest assure that you won't runinto any cheesy "Smiling Boss Shaking Hands With MaleEmployee" shots.

Not to mention, every photo published on Unsplash is licensed underCreative Commons Zero, which provides users with the freedom to copy,

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modify, distribute, and use all of the photos without permissions orattribution.

4) StockSnap.io

StockSnap.io proudly claims that they're "not your typical crappy stock photosite."

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We concur.

In fact, they've won our marketing hearts by dishing out hundreds of highresolution images each week (I repeat, hundreds.)

Believe me when I say that their selection is so interesting and versatile thatit's almost too easy to "fall down the rabbit hole" and come to fifty-somethingscrolls later.

What's even better is that all photos are free from copyright restrictions, andno attribution is required. To check out the full license description, clickhere.

5) Startup Stock Photos

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"Take 'em, these things are free. Go. Make something."

With a tag line like this, it's tough not to scoop up what Startup Stock Photoshas to offer.

While the name is startup specific, there are plenty of professional optionsto use no matter what industry you're operating within.

From technology to professionals at work to office spaces, you'll surely have

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your hands full with free, permission-free imagery.

6) SumAll

Much like a drink from your favorite bartender, SumAll refers to their libraryof free visuals as "Images on the House."

While some are admittedly a little cheesy (forgive me), their collection ofquirky, creative designs are unique enough to help your business stand out

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in a sea of button-up, over-used stock photos.

With categories ranging from social media to data to growth, you're sure tofind something that suits your next project.

7) Life of Pix

Brought to you by Leeroy Advertising Agency in Montreal (and their network

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of talented photographers), Life of Pix is home to some awesome high-resolution photos.

All of the images are donated to the public domain, and are available forpersonal and commercial use.

As if that wasn't enough, Life of Pix also has a counterpart, Life of Vid.

According to their website, Life of Vid serves up free footage videos, clips,and loops, weekly. Like the images, the video content contains no copyrightrestrictions, and can be easily downloaded on their Vimeo account.

8) Pexels

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Pexels is committed to adding at least 35 new photos each week. Thesephotos are carefully hand-picked from a variety of free image sources toensure that you're getting only the best of the best.

All of the photos that make the cut are under the Creative Commons Zerolicense, meaning that they are free for personal and commercial use with notattribution required.

And thanks to their search functionality, turning up the right photo for yournext project is made stupidly easy.

9) Gratisography

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With new photos added weekly, Gratisography is another awesome websiteserving up high-resolution photos covered under the Creative CommonsZero license.

All of the photos are taken by Ryan McGuire, a "whimsically creative visualartist, based in Ithaca, NY."

While these photos are a bit more quirky (we're talking everything frommonster feet slippers to vespas to bananas), they are entirely usable for the

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right project.

10) Jay Mantri

Jay Mantri adds 7 new "do anything" photos every Thursday.

As a result, he's built up an impressive gallery of professional, qualityimages just for you and me (...and everyone else.)

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Topics: Blogging

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If I had to describe Mantri's photos in one word, it'd be "scenic."

But don't just take my word for it, go see for yourself...

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COMMENTS

Talking Happy: 10 Phrases That'll Make YourCustomers Smile [SlideShare]Written by Emma Snider

This post originally appeared on the Sales section of Inbound Hub. Toread more content like this, subscribe to Sales.

Happy ears aren't such a good thing in business. But happy voice? A verygood thing.

Even the slightest error in phrasing can put a prospect off -- which meanssalespeople spend a lot of time thinking about the particular words they use

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salespeople spend a lot of time thinking about the particular words they useto pitch their products and converse with buyers.

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Balancing Engagement and Marketing: CutClutter and Start CrowdsourcingWritten by

The trend for organizations worldwide is to let customers do the talking, andit works! Customer reviews are trusted 12 times more than a marketingpiece from an organization. So they're bidding farewell to the days of staticbrochure-ware websites. From Coca-Cola to the American Institute ofArchitects, organizations realize that a community of educated andpassionate members is an incredible source of trusted, user-generatedcontent and opinions.

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Should You Hire Marketing Specialists orGeneralists?Written by Jami Oetting

This post originally appeared on Agency Post. To read more content likethis, subscribe to Agency Post.

For many years now a debate has been raging on about whether it’s betterto hire a marketing generalist or a specialist. Each one has its camp ofrabid supporters and detractors touting various benefits to hiring managersof one and warning of the problems should they dare go in the otherdirection.

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Instagram Photography Tips for BeginnersWritten by Rebecca Graves

Are you new to Instagram and perhaps a little intimidated by where and howto start sharing your photos? You probably started on Instagram by lookingaround at some of the big brands that are really active (Nike, GoPro,Starbucks), and developed a little case of “social media analysis paralysis”."SMAP" is what happens when you want to post something that isnoteworthy, sharable and will possibly "go viral". You spend so much timeanalyzing and trying to get “just the right shot”, that you end up doing nothingat all.

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It's easy to think of commuting as a total waste of time. When you're

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standing on the train platform or waiting at a traffic light, every minute thatticks by can seem like a minute lost from an already jam-packed day atwork.

But there's good news for those of you who wish you could spend that timemore productively. There are a lot of fun, creative apps out there that helpyou make use of that time -- whether it's a 10-minute walk or a 60-minutebus ride. (Drivers: We don't advocate the use of any of the apps on this listthat involve reading or typing.)

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57 Basic Marketing Analytics TermsEveryone Should KnowWritten by Rachel Sprung

When you create a report or analyze your marketing metrics, does it everfeel like you are reading another language? There are tons of terms todescribe what you're looking at, and often, the terms sound very similar toeach another. Never mind when you start using several different analyticsplatforms, you'll find different terms for the same metric.

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In the midst of analyzing your marketing, decoding the terminology you'recoming across should be the last thing you spend energy on.

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When to Post on Facebook, Twitter,LinkedIn & Other Top Social Networks[Infographic]Written by Lindsay Kolowich

You know by now that posting on social media is one of the best ways toamplify the awesome content you're creating. But it isn't enough to simplypost content to social whenever you feel like it.

Think about it: Is your audience spreading their time spent on social mediaequally throughout the day? Of course not.

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How to Get More Likes on Your FacebookPageWritten by Lindsay Kolowich

Every brand on Facebook is on Facebook for one reason -- to (eventually)get more business. But getting more business from Facebook meansdifferent things to different types of businesses. Different brands will havedifferent objectives, such as driving in-store sales, increasing online sales,launching a new product, building awareness, or promoting a mobile app.

Regardless of the objective, there are a few steps that happen beforeFacebook fans can turn into real business. You have to first build anaudience on Facebook, then drive inbound traffic to your website, then turnthat traffic into qualified leads, and then nurture those leads into customers.

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How to Create Buyer Personas for YourBusiness [Free Template]Written by Erik Devaney

The first rule of buyer personas: Take the time to create buyer personas.

The second rule of buyer personas: Take the time to create buyer personas!

For anyone who is unfamiliar with the concept, a buyer persona is a semi-fictional, generalized representation of an ideal customer.

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Backrubs, Office Goats & Burning Man: 26Crazy Facts You Never Knew About Google[Infographic]

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Written by Lindsay Kolowich

So you're a master at searching for stuff on Google. But how much do youknow about Google as a company?

For example, did you know that the first ever Google doodle was an out-of-office message from co-founders Larry Page and Sergey Brin when they leftwork to attend the Burning Man music festival? Or that the company rents200 goats to help with the landscaping on their California campus?

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Just Finished Serial? Here Are 11 PodcastsEvery Marketer Should Listen ToWritten by Doug Eldridge

The Internet is an extraordinarily personal medium. People own or usepersonal devices; rarely is it a shared experience. Occasionally, somethingunique will come along to revolutionize the way we do things. I first heard ofthe Serial Podcast from my wife. On our drive from Denver to Dallas tocelebrate Christmas, she asked if I’d like to listen to it.

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We streamed it through our iPad and listened to it together.

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What's a Good Email Open Rate & ClickRate? [Benchmark Data]Written by Ginny Soskey

It's only natural for people to want to compare themselves to others.Benchmarks give you a reference for how well you're doing -- and someindication of how to improve.

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In marketing, some benchmarks are easier to find than others. If you want tosee how many social media followers another company has, you can justvisit their profiles. If you want to see how their overall marketing isperforming, you can plug in their URL into Marketing Grader and comparetheir score to yours.

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How Grabble Is Changing the Face ofEcommerceWritten by Greg Wise

We think it’s pretty cool when a company can offer something new to theecommerce realm. Selling is nothing new, but we’re still exploring the vastpossibilities available selling online. That’s why Grabble has us prettyexcited. At the moment, this app is only available in the UK, but it’s comingto the U.S. later this year. And it’s seriously cool.

Why? Let’s take a look.

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5 Little Lead Generation Experiments YouCan Run Right NowWritten by Lisa Toner

"We need more leads."

Pretty much every B2B marketer has heard this phrase from their salesteam at some point in their career. And after hearing it, most marketers areleft in a sticky situation: They suddenly have to do more with the samebudget and the same number of hours in a week.

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The 4 L's of a Successful Lead GenerationStrategyWritten by Ryan Lynch

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Inbound marketing is here, people. What this means for your business is thatyour audience no longer wants their attention bought––they want it earned.This means lead generation strategies need to be revamped across theindustry to better meet the needs of target markets.

The first step in this evolution is to create compelling content, and thesecond is to use that content to convert visitors into leads. Of course, this iseasier said than done. To highlight the importance of a powerful leadgeneration strategy, we are going to backtrack a little bit first. Are youfamiliar with the analogy of the professor who presented his class with thechallenge of trying to fit rocks, pebbles, sand and water into a jar asefficiently as possible?

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The Reason Companies Miss Their RevenueGoals, In One ChartWritten by Laurie Aquilante

We all want to crush our goals month in and month out. Right?

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But just because we want to crush our goals doesn't mean it alwayshappens. We've all had a time in our career when we didn't achieve ourcompany's goals.

It happens more often than you'd think. In a recent study, we found that only23% of people were exceeding their revenue goals.

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How to Create an Ebook From Start to Finish[+ 18 Free Ebook Templates]Written by Anum Hussain

At age 11, I dreamed of being an editor at a major magazine. I even puttogether my first publication, Teen Scene Magazine, using coloredconstruction paper, yarn, and in-depth feature interviews with ... my dad.

Flash forward to today. I've swapped my colored construction paper andyarn for PowerPoint and InDesign. I've replaced my dad with marketingexperts and influencers. Well, sort of. And week after week, I have thesatisfaction of publishing ebooks.

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How to Get More Engagement With YourVisual Content [Infographic]Written by Lindsay Kolowich

By now, you know how important it is to incorporate visual content into yoursocial media strategy.

Not only do images get more social shares, but they also compel fans,viewers, and website visitors to stick around longer. I mean, hey, we're onlyhuman ... and humans are naturally drawn to visual content. While we onlyremember about 20% of what we read, we retain as much as 80% of whatwe see.

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3 Simple Ways to Personalize Content byReferral SourceWritten by Laura Kane

Most marketers know the importance of creating unique content for differentsocial mediums. For instance, would you use the same exact copy in a paidsearch ad that you did in a tweet? I hope I'm hearing a resounding, “No!”

And yet, many marketers aren't fully prepared for what comes next: when avisitor actually clicks on a link and lands on their website.

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9 Effective Email Unsubscribe PagesWritten by Katie Lantukh

One of the most important aspects of inbound marketing is deliveringrelevant content to followers who want to see it. People opt in by signing upfor newsletters and downloading premium content. A sad reality, though, isonce they opt in, people change their minds or decide they're not actuallyinterested in your content after all.

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interested in your content after all.

Perhaps their email inboxes overflow daily and they’re tired of going throughand deleting each email. Or, maybe they had a bad day and spent theirlunch break un-friending people andunsubscribing to email blasts.

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New Data: What Types of Content PerformBest on Social Media?Written by Andrea Lehr

In many aspects of life, timing is key. If you've got to schedule a veryimportant meeting, and all of the attendees aren't morning people,scheduling an 8 a.m. start time probably won't result in a productivemeeting. Or maybe you want to book a cheap vacation -- you probably wantto avoid scheduling one during the holidays.

The same is true with content creation and social media.

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When to Check on Your Marketing Metrics:A Simple GuideWritten by Rachel Sprung

There are lots of metrics you can track on a regular basis. You can checkyour visits, leads, and customers from all of your marketing activities. Youcan check how much revenue you are generating. You can look to see howyour calls-to-action are performing. You can see if you're getting any inboundlinks to your site. And that's just the tip of the iceberg -- the to-do list canreally go on and on.

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Quiz: Can You Guess the Brands BehindThese 16 Slogans?Written by Jami Oetting

This post originally appeared on Agency Post. To read more content like

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this, subscribe to Agency Post.

A few well-chosen words is often all that is needed for a consumer to recall afavorite brand. But today, marketers and advertisers tend to rely on visualcues -- a font, a color, a spokesperson, or even an icon -- to inspire.

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How to Use Psychological Biases to SellBetter and FasterWritten by Emma Snider

This post originally appeared on the Sales section of Inbound Hub. Toread more content like this, subscribe to Sales.

For all the powerful processing work the human mind can do, it's still proneto making bizarre assumptions or jumping to an illogical conclusion everynow and then. Problem is, we don't even recognize these patterns asstrange.

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How Product Packaging Influences BuyingDecisions [Infographic]Written by Jami Oetting

This post originally appeared on Agency Post. To read more content likethis, subscribe to Agency Post.

A shopper paces the aisle, looking at one laundry detergent after another.All offer essentially the same thing: clean clothes, fresh smell, easy pour ...

So how does a shopper make a decision to buy one over another?

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10 Excel Tricks Every Marketer ShouldKnowWritten by Justin Pavoni

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Excel is a useful tool for a number of marketing tasks. The two mostimportant uses that I have for Excel on a weekly basis is first, as a researchtool while writing (e.g. to get original statistics for a blog), and perhaps moreobvious and more common, for data analysis and reporting.

With that in mind, here are ten tricks to help you get more proficient at Excel.

1) How to Summarize Data with a Pivot Table<Read More

Amazon Leads the Way With NegotiationOption for Rare ItemsWritten by Morgan Jacobson

It’s hard to call Amazon a trendsetter in this field, since eBay has donesomething similar for over a decade. Still, because of Amazon’s influenceover ecommerce trends, we may be able to consider it groundbreaking.What’s this “new” thing they’re doing?

Haggling.

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The Life of a Marketer: 15 Charts & Graphson What We Really Do All DayWritten by Brittany Leaning

Hey there, marketer. I’m curious … what’s really going in that day-to-daywork life of yours?

When you say you’re working from home, are you actually being productive?When you have a deadline, do you wait until the last minute? What are youactually doing on LinkedIn? It's time to speak the truth.

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10 Delicious Recipes You Can Make in YourOffice KitchenWritten by Lindsay Kolowich

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It's not the food in the office kitchen; it's what you do with the food in theoffice kitchen.

When your stomach starts to grumble at work, you know it's time for a quicksnack break. But what are you in the mood for? Hmmm ...

As you make your way down the hall, you start to wonder: Could there bemore to your workday snack than the contents of the vending machine?

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Netflix, Airbnb & Reebok: The Major LogoRedesigns of 2014 [Infographic]Written by Jami Oetting

This post originally appeared on Agency Post. To read more content likethis, subscribe to Agency Post.

When a brand launches a new logo or look, everyone has an opinion.

We analyze how the brand's familiar symbol has changed -- and how it

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hasn't (Yahoo). We miss the old icon (Gap) and fail to understand thereasoning behind such a change (Ernst & Young).

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20 Examples of Fabulous Explainer VideosWritten by Lisa Isbell

Feel intimidated by the notion of creating an explainer video? There’s noneed to be -- they just represent another excellent way to get your content outto your target audience. Besides the really big brands that we are all familiarwith, a lot of lesser-known companies and even small startups are usingthem.

Even if you believe your product isn’t “cool” enough to become a cute,cuddly explainer video, someone out there who has a problem that can besolved by what you have to offer would likely see it in a much different light.

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14 PowerPoint Presentation Tips to MakeYour PPT Designs More Effective[+Templates]Written by Jamie Cartwright

I like to think of Microsoft PowerPoint as a test of basic marketing skills. Tocreate a passing presentation, I need to demonstrate design skills, technicalliteracy, and a sense of personal style.

If the presentation has a problem (like an unintended font, a broken link, orunreadable text), then I’ve probably failed the test. Even if my spokenpresentation is well rehearsed, a bad visual experience can ruin it for theaudience.

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New Social Media Marketing Benchmarks:How Does Your Company Stack Up?Written by Erik Devaney

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284 million. That's how many monthly active users Twitter has.

Believe it or not, Instagram has actually surpassed Twitter with 300 millionmonthly active users. (For comparison, the fourth most populous country inthe world, Indonesia, has a population of 255 million.)

And then there’s Facebook, with 1.35 billion monthly active users.

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13 Bright Ideas for Running SmarterRetargeting CampaignsWritten by Siobhán McGinty

According to retargeting platform AdRoll, only 2% of shoppers typicallyconvert on their first visit to an online store. That's a lot of people slippingthrough the cracks. What's a marketer to do?

Enter retargeting. Retargeting allows you to zero in on those 98% of visitors,giving them a second (and in some cases third, fourth, and fifth) chance toconvert. Here's how retargeting works: It allows you to show targeted ads to

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potential customers via search, social media, and other websites. They seethem, click back to your website, and then (hopefully) convert.

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The Latest Visual Content Trends: What'sGoing to Be Hot in 2015 [Infographic]Written by Lindsay Kolowich

Creative trends can be fickle. Remember those super glossy CTAs thatused to be on every website? Now, flat, minimalistic design is in.

Whether you're a seasoned or amateur designer, no marketer should be inthe dark about the latest design trends. So what's in store for 2015 in thecreative world?

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How to Create a Benchmark to MeasureContent Marketing ROIWritten by Eric Murphy

According to the Content Marketing Institute’s 2015 B2B and B2Cbenchmark reports, less than a quarter of marketers are able to provecontent marketing ROI. Measurement is a key area of difficulty: 49% of B2Band 51% of B2C marketers were challenged with measuring contenteffectiveness in 2014.

While definitions of effectiveness may vary by team, it should at least besimple to figure out if you’re successful once you define what “success”means. Here are two simple steps to establish a baseline for contenteffectiveness and prove if it’s failing (or not).

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How to Write a Marketing Resume HiringManagers Will Notice [Free Templates +Samples]

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Written by Lindsay Kolowich

It's ironic, but despite knowing how to sell products and services, somany marketers have a hard time selling themselves. It can often bedifficult to turn the spotlight inward, but creating a standout resume is a skillall marketers need to perfect if they want to grow their career.

If you're a marketer whose resume could use a little polish, don't worry. Withjust a few resources and some actionable tips from hiring managersthemselves, we'll help you create a truly impressive marketing resume that'ssure to stand out to recruiters.

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The Best Super Bowl Ads to Watch Beforethe Big GameWritten by Lindsay Kolowich

Super Bowl XLIX is on the horizon. And as we get closer to the Big Game,Americans aren't just looking forward to the football -- they're also lookingforward to seeing what the nation's big-budget advertisers will come up with

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for this year's ads.

So far, the lineup looks to be a combination of newcomers, like Skittles, andveterans, like Budweiser and Dove.

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What the Next Generation of Marketers IsLearning in SchoolWritten by C.C. Chapman

Twenty years ago, I graduated from Bentley University with a degree inComputer Information Systems. I had always thought about going for amarketing degree, but was advised that it would be too hard to find a jobafter college. I decided to focus my energy elsewhere.

Little did I know that I’d have a very successful career in marketing, startingmy own agency and working on campaigns for clients as diverse as HBO,American Eagle Outfitters. and The Coca-Cola Company.

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How to Move, Copy & Delete Pinterest Pinsin Bulk [Quick Tip]Written by Ginny Soskey

When you first start out on Pinterest, many of us imagine it'll be the best wayto organize all the things that inspire you. Instead of haphazardly storingbookmarks in your browser or keeping a long Evernote file of things toremember, you set up a few tailored boards, and start pinning away.

But pretty soon after you start, you'll realize that it can actually be hard to stayorganized on Pinterest.

For example, you probably come across content every day that doesn't quitefit the board descriptions you've already made, but wouldn't warrant creatingan entirely new board.

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9 Brands With Brilliant Facebook MarketingWritten by Kim Speier

There have been a lot of questions about Facebook lately: Are people stillusing it? Is it on the decline? Can businesses still find it valuable?

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Should You Use the Word "Bae" in YourMarketing? [Flowchart]Written by Brittany Leaning

Have you ever Googled, “What does bae mean?” If you have, you’re notalone.

According to Google Trends, searches for that phrase are at an all-timehigh.

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How to #DoubleLeadFlow in 30 Days [FreeEmail Course]Written by Rachael O'Higgins

According to the 2014 State of Inbound Marketing, marketers areobsessed with generating more leads: Nearly a quarter of surveyedmarketers rank lead generation as their number one priority.

But just because lead generation is a priority doesn't mean it's easy to findgreat information about it. There's plenty of content online about how togenerate leads, but it can sometimes be difficult to sift through it all and findout what really works.

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5 Attributes of an Effective LeadManagement ProcessWritten by Doug Davidoff

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Inbound marketing is a powerful strategy. When we implement it for acompany here at Imagine Business Development, we will typically see a 2 to7 times increase in lead generation in the first year and a 5 to 10 timesincrease in future years.

A 2013 study identified generating high quality leads as the number onechallenge for B2B marketers. It’s no surprise that Inbound Marketing, withit’s proven track record, is exploding in use. While Inbound Marketing willcertainly increase the generation of quality leads, it will also generate morelow-quality leads.

In our experience, of the leads created by an effective Inbound Marketingapproach between 50% and 90% of leads will never become qualified inany fashion. This rate is highly dependent upon the industry you’re in, howclearly you’ve segmented your market and how effective your process andstrategy is.

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6 Basic Reports Every Marketer ShouldKnow How to Run

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Written by Rachel Sprung

Truthfully, there are tons of metrics that you can report on. You've got reportson the number of Twitter followers, the number of Facebook Likes, thenumber of visits to your website, the number of conversions, the number ofleads from different campaigns or channels -- just to name a few. The worldis your oyster.

But that's exactly what makes it so hard to get started -- there are so manyreports you can run that it's not easy to identify the ones that are actuallyhelpful, run them, and then act on them.

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The 15 Best Facebook Pages You've EverSeenWritten by Kipp Bodnar

With more than 1.23 billion users, Facebook is a major player in the world ofsocial networking. Businesses looking to market using Facebook have onemajor tool at their disposal: the Facebook Page.

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Facebook Pages were specifically engineered for businesses. Theyprovide a public home on Facebook for a business, and they allowbusinesses to publish content and receive comments and feedback fromfans and customers.

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Call-to-Action: Defined in a Single GIFWritten by Ginny Soskey

Calls-to-action. You know that they're a crucial component of inboundmarketing. You know you need 'em on your website if you want to attractmore visitors, generate more leads, and convert more customers.

... And that's about all you know.

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13 Stereotypes of Salespeople: Debunked[SlideShare]Written by Emma Snider

This post originally appeared on the Sales section of Inbound Hub. Toread more content like this, subscribe to Sales.

If you presented the average person with the prompt "Salespeople are ..."and asked them to fill in the blank, what do you think they would say?

Daniel Pink conducted this very experiment as part of his research for thebook To Sell is Human. When asked to identify the first word that came tomind to describe "sales" or "selling," the most prevalent answersincluded “pushy,” “sleazy,” “ugh,” “yuck,” “dishonest,” and “manipulative.”

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17 Demand Generation Stats Every CMONeeds to SeeWritten by Laurie Aquilante

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This post originally appeared on Agency Post. To read more content likethis, subscribe to Agency Post.

Determining the success of your marketing programs and analyzing keyperformance indicators (KPIs) can be challenging if you don’t have accessto industry data.

But how can you improve your KPIs if you don't understand which ones reallymatter?

To find out how companies are generating demands for their brands andhow successful they've been in these efforts, HubSpot and Qualtricsconducted a survey of 900 management-level marketers in North Americaand Europe.

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