10 rules of product positioning

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  • 7/30/2019 10 Rules of Product Positioning

    1/5

    N RULES OF PRODUCT POSITIONINGRobertson

    dical Marketing and Media; May 2005; 40, 5; ABI/INFORM Global52

  • 7/30/2019 10 Rules of Product Positioning

    2/5produced with permission of the copyright owner. Further reproduction prohibited without permission.

  • 7/30/2019 10 Rules of Product Positioning

    3/5produced with permission of the copyright owner. Further reproduction prohibited without permission.

  • 7/30/2019 10 Rules of Product Positioning

    4/5produced with permission of the copyright owner. Further reproduction prohibited without permission.

  • 7/30/2019 10 Rules of Product Positioning

    5/5produced with permission of the copyright owner. Further reproduction prohibited without permission.