symantec endpoint protection - product positioning
DESCRIPTION
People make a decision to buy when the pain of the problem is greater than the pain of change. Learn how to develop the pain by taking customers to the negative future - the nightmare of losing all their valuable business data because they were unprotected, then show them the positive future they will enjoy when they have installed End Point Protection Small Business Edition 2013 from Symantec.TRANSCRIPT
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Part 2. Product Positioning
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www.flickr.com/photos/cajie/364732208
Connected Customers
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More and more of our
time surfing the web www.flickr.com/photos/ccdoh1/3459618962
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Drowning in of data
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Problem the
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Data security
www.flickr.com/photos/kenyee/2817511001
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Always connected
www.flickr.com/photos/defragged/522405926
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People we know Two sources of risk:
People we don’t know
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Evil forces at work
www.flickr.com/photos/laughingsquid/4277630860
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www.flickr.com/photos/strobe-/7592200456
What do they look like?
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People we know
www.flickr.com/photos/makelessnoise/759311624
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End point protection
www.flickr.com/photos/dimenticato/2600683772
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Massive data leaks
www.flickr.com/photos/rustytanton/260708043
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Modern day pirates
www.flickr.com/photos/tavallai/4766144788
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False sense of security
www.flickr.com/photos/thesussman/5235066810
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End point protection
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http://www.flickr.com/photos/edgeplot/2520607830/
Ineffective End Point Protection
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An accident waiting to happen
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the
Opportunity
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Help them to choose
www.flickr.com/photos/oregondot/6235945692
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Guide them to the right solution
www.flickr.com/photos/pursuethepassion/3822008906
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Show them the best way forward
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www.flickr.com/photos/roome/3390682853
Get it wrong
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www.flickr.com/photos/winemegup/3641912321
Get it right
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1 2 3
3 ideas for today’s webinar
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Sell the “Return Path” 3
Show them how SEP SBE 2013 simply takes the PAIN away 2
Make the problem real and threatening 1
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Create a sense of urgency
www.flickr.com/photos/amagill/3225245640
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28
Create a sense of urgency
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Cyber terrorism is multi-taking mayhem
www.flickr.com/photos/15271532@N00/1172675049
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Gone before you know it
www.flickr.com/photos/jurvetson/478786571
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Move in, move out
www.flickr.com/photos/brewbooks/3934958171
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Steal your business
www.flickr.com/photos/stillmemory/880277551
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The fatal blue screen
www.flickr.com/photos/o2sources/2311353972
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www.flickr.com/photos/mwichary/3690887427
Disruptive change
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Fear of attack
www.flickr.com/photos/sziszo/2632802003
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Cloud Security Strategy?
www.flickr.com/photos/26046024@N06/2735134853
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We are totally secure
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Data Security Cloud Architects
http://ad009cdnb.archdaily.net/wp-content/uploads/2012/06/20120110_JG_2901dusk-1000x752.jpg
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Connected Customers
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Sell the “Return Path” 3
Show them how SEP SBE 2013 simply takes the PAIN away 2
Make the problem real and threatening 1
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All your security risks simply…
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Continuous inspection
www.flickr.com/photos/rooreynolds/3868326564
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Secret Agent
www.flickr.com/photos/magiker/2377684727
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Protecting all your valuable data
www.flickr.com/photos/rooreynolds/3913175831
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Protecting all your End Points
www.flickr.com/photos/thelostwanderer/125511639
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Pre-emptive cleaning Predictive analytics
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Cleaned continuously before
you get access to your data
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Now is the time
clean up your act
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Sell the “Return Path” 3
Show them how SEP SBE 2013 simply takes the PAIN away 2
Make the problem real and threatening 1
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What if you want come
back from the Cloud?
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Return path
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You can’t teach an old dog new tricks
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Return path
www.flickr.com/photos/29456235@N04/3665618772
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Today’s Webinar in
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Sell the “Return Path” 3
Show them how SEP SBE 2013 simply takes the PAIN away 2
Make the problem real and threatening 1
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Effective End Point Protection
www.flickr.com/photos/29233640@N07/3779987744
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Data cleansing
www.flickr.com/photos/richardwest/2792878444
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Peace of Mind
David R Ednie President & CEO SalesChannel Europe Ph: +33 676 60 09 25 (FR) Email: [email protected] Website: www.saleschannel-europe.com
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