10 predictions about the evolution of applicant tracking systems

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  • 8/20/2019 10 Predictions About the Evolution of Applicant Tracking Systems

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    Matthew Kosinski

    10Predictions

    About the Evolutionof Applicant

    Tracking Systems

    www.recruiter.com

    ®

    https://www.recruiter.com/https://www.recruiter.com/https://www.recruiter.com/https://www.recruiter.com/http://www.jobvite.com/?utm_source=recruiter.com&utm_medium=content&utm_campaign=trendsebookhttp://www.jobvite.com/?utm_source=recruiter.com&utm_medium=content&utm_campaign=trendsebook

  • 8/20/2019 10 Predictions About the Evolution of Applicant Tracking Systems

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  • 8/20/2019 10 Predictions About the Evolution of Applicant Tracking Systems

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    What’s Inside

    Intro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

    I. ATSs Will Begin to Look–and Act–

    More Like a Social Network . . . . . . . . . . 6

    II. ATSs Will Help You Makethe Right Decisions . . . . . . . . . . . . . . . . . 8

    III. ATSs Will Turn Rejected Talent

    into Future Hires Analytics . . . . . . . . . . . 9

    IV. ATSs Will Prioritize Data,

    Metrics, and Analytics. . . . . . . . . . . . . . 10

    V. ATSs Will Become More

    User-Friendly – for Candidates . . . . . . .11

    VI. ATSs Will Make It Easier

    to Onboard Employees . . . . . . . . . . . . . 12

    VII. ATSs Will No Longer Need

    “Power Users” . . . . . . . . . . . . . . . . . . . . 13

    VIII. ATSs Will Make

    Resumes Obsolete . . . . . . . . . . . . . . . . . 14

    IX. ATSs Will Go Visual . . . . . . . . . . . . . . 15

    X. ATSs Will Accommodate

    for the Gig Economy . . . . . . . . . . . . . . . 16

    https://www.recruiter.com/http://web.jobvite.com/Q315_Content_Recruiter.com_AllThumbs_.LP.html

  • 8/20/2019 10 Predictions About the Evolution of Applicant Tracking Systems

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      5 ©2015 Recruiter.com | 10 Predictions About the Future of ATSs

    Perhaps the most basic and essential of the recruiter’ssoftware tools, the applicant tracking system is perched

    on the cusp of a new era. Indeed, the ATS is evolving

    right before our very eyes, thanks to advances intechnology and the efforts of some passionate and

    talented recruiters, programmers, and entrepreneurs.

    What will the ATS look like when all is said and done? What’s

    in store for the applicant tracking system? Here are our ten

    predictions on the future of the ATS, all based on excitingdevelopments happening right now.

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      6 ©2015 Recruiter.com | 10 Predictions About the Future of ATSs

    Remember when chat clients like AOL InstantMessenger were the best way to connect with

    people on the Internet? Back then, we had little to

    represent us but our buddy icons and our screen

    names.

    Nowadays, of course, things have changed for the

    better. Thanks to social networks like Facebook, we

    can all maintain much more robust presences on

    the Web. Through our pictures, our comments, our

    “likes”, our status updates, and our profiles, we can

    really show other people who we are.

    For a long time, ATSs were stuck in the chat-client

    phase, representing candidates as little more than

    names and tokens of information. Now, however,

    we’re watching the ATS enter its Facebook phase.

    I. ATSs Will Begin to Look–and Act–More Like a Social Network

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      7 ©2015 Recruiter.com | 10 Predictions About the Future of ATSs

    As more and more people rail against the ATS’s

    overemphasis on keywords, more and more ATSs

    are finding ways to present fuller pictures of

    candidates as human beings.

    Soon enough, a candidate’s presence in an ATS

    will be more like a Facebook profile than a

    traditional ATS database. Candidates will be able

    to upload photos, share stories about themselves,

    and, of course, explain their experiences and

    qualifications in much more detail.

    For recruiters, social-style ATS interfaces offer more

    than just the chance to get to better know their

    candidates – they also offer an easier way to make

    hiring a collaborative process. Just as multiple

    people can all look through and comment on one

    person’s Facebook profile at once, so, too, will multi-ple recruiters from the same team be able to peruse

    their candidates’ profiles, share their thoughts on

    the candidates, and discuss the candidates with one

    another – all without ever leaving the ATS. No more

    emailing back and forth; no more wrangling

    everyone into one room.

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      8 ©2015 Recruiter.com | 10 Predictions About the Future of ATSs

    Today’s recruiters know that cultural fit is often just

    as important as – if not more important than –

    credentials and qualifications. As a result, many more

    companies have taken to integrating personality

    assessments and psychometric

    testing tools directly into their

    hiring processes. When we

    have a better picture of our

    candidates’ personalities, we can

    better decide which ones will

    really thrive in the company culture.

    Meanwhile, many ATS-makers

    have been working feverishly to

    create ATSs that can freely integrate with all manner

    of hiring tools – including personality assessments

    and psychometric tests. When ATSs and personality

    testing collide, we end up with predictive ATSs – that

    is, ATSs that can help us make better hiring decisions.

    The idea behind hiring for cultural fit is that people

    who can thrive within a

    company’s culture are more

    likely to be better hires. Predictive

    ATSs can take this one step

    further: they can compare

    the personality profiles of top-

    performing employees with the

    personality profiles of current

    candidates. Recruiters can then

    use this information to identify

    the candidates who are most likely to succeed at the

    companybased on how those candidates align with

    the people who already do succeed in the company.

    II. ATSs Will Help You Makethe Right Decisions

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      9 ©2015 Recruiter.com | 10 Predictions About the Future of ATSs

    Today, when a candidate doesn’t make it throughthe ATS’s screening process, that candidate is

    essentially condemned to a black hole, their resume

    filed away in a void into which recruiters are

    unlikely to ever look again.

    The problem with this set up is the underlying

    assumption that a candidate who isn’t right at this

    moment won’t be right later on down the line.

    Many recruiters are already challenging this

    assumption by cultivating talent communities, which

    serve as pre-filled talent pipelines. By maintaining

    relationships with high-quality candidates in the long

    term, recruiters can more easily find the best talent

    when positions open up in the short term.

    As talent communities become a more prevalent

    sourcing method, ATS-makers will take notice.

    They’ll see that recruiters want a more dynamic way

    to manage long-term relationships with candidates,

    and they’ll create ATSs through which recruiters will

    be able to directly manage their talent communities.

    When this happens, it’ll be goodbye keyword filters

    and goodbye black holes for those not hired. Instead,

    ATSs will be more like customer relationship

    management software solutions(recruitment CRMs),

    allowing recruiters toengage with candidates as if

    they were sales prospects. Given how much

    better our treatment of potential customers is

    than our treatment of potential employees, this is

    a development to look forward to.

    III. ATSs Will Turn Rejected Talentinto Future Hires Analytics

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      10 ©2015 Recruiter.com | 10 Predictions About the Future of ATSs

    Previously, we predicted “socialized” ATSs thatpresented fuller pictures of candidates as human

    beings, rather than resumes. We still believe that’s

    the case, but we also believe

    that these same social-style

    ATSs will put more data

    analytics power into the

    hands of recruiters and HR

    professionals. Data is the

    buzzword in recruiting and

    HR today, and for good reason.

    HR pros and recruiters alike

    both want to demonstrate their

    impact on their organizations’ bottom lines. Similarly,

    as the C-suite increasingly understands the

    importance of recruiting as a business strategy,

    executive leaders want to measure their companies’

    hiring efforts in tangible ways.

    The ATS of tomorrow will

    meet the needs of both re-

    cruiters/HR pros and top

    executives by putting critical

    metrics directly at everyone’s

    fingertips. Through in-depth,

    customizable reporting

    features, users of ATSs will

    be able to track, analyze,

    and share data related to

    everything from the number of applicants to a

    recent job to how long it takes new hires become

    productive team members.

    IV. ATSs Will Prioritize Data,Metrics, and Analytics

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      11 ©2015 Recruiter.com | 10 Predictions About the Future of ATSs

    V. ATSs Will Become MoreUser-Friendly – for Candidates

    Has any candidate anywhere ever been happy with

    the experience of submitting their information

    through an ATS? We’d wager that the answer is a

    resounding “no.” Today’s ATSs are cumbersome,

    inelegant systems – and they often ask candidates

    to keep entering the same info over and over and

    over again. Highly qualified job seekers often get so

    fed up with ATSs that they ditch the application

    process before it’s over.

    This makes for bad recruiting in any economic

    climate, and doubly so today, when it is clearly a

     job seeker’s market. Recruiters want to be able to

    engage with candidates more easily – and they want

    to make the application process as hassle-free as

    possible in order to attract the best of the best.

    As a result, we can expect ATSs to become more

    user-friendly in the very near future – with the “user”

    here defined as the “candidate.” No longer will

    candidates have to wade through page after page

    and form after form, filling and refilling the same

    fields over and over again. Instead, job seekers will

    enter their information into ATSs the same way they

    build their LinkedIn or Facebook profiles: through

    clean, intuitive interfaces with no needless repetition.

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      12 ©2015 Recruiter.com | 10 Predictions About the Future of ATSs

    VI. ATSs Will Make It Easierto Onboard Employees

    In keeping with the increasing focus on hiring forcultural fit – as outlined in an earlier prediction – we

    can expect to see ATSs that allow for seamless

    transitions from applying to onboarding.

    Nowadays, companies want to begin onboarding

    employees before they are even hired. They want to

    offer engaging, employer-brand-specific content that

    interests candidates. That way, job seekers can learn

    about the company, its culture, its values, and its

    mission prior to joining the team. This allowscandidates to determine whether or not they’ll fit

    with the culture, and they can either self-select in or

    out – making recruiters’ jobs much easier by decreasing

    the amount of pre-screening they’ll have to do.

    To facilitate smooth transitions from application toonboarding, ATSs will be made to integrate with

    onboarding and employer brand management

    systems with minimal fuss. That way, recruiters and

    HR pros can begin “pre-onboarding” employees

    through the same systems they use to screen and

    track candidates. Plus, the earlier candidates are

    onboarded, the less time they’ll need to get adjusted

    when they join the company.

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      13 ©2015 Recruiter.com | 10 Predictions About the Future of ATSs

    Today, recruiters often focus on social mediaplatforms as reliable sources of high-quality

    candidates. Rather than navigating through the

    esoteric sourcing channels of old, recruiters often

    walk right into the spheres of public life to find

    prospective talent.

    Similarly, many companies have redoubled their

    efforts to build and maintain employee referral

    programs (ERPs), because candidates sourced

    through ERPs tend to be of a higher caliber thannon-referred candidates.

    All of this is to say that the “power users” of the old

    days – those experts who knew everything about

    their complicated applicant tracking systems, the

    people without whom others could never get

    anything done – are no longer necessary. Now,

    companies want to recruit from the trenches: they

    want their employees to put candidates into the

    system, and they want their recruiters to learn the

    ins and outs of social media.

    As a result of this shift, ATSs can no longer be

    designed with highly specialized power users in mind.

    Instead, they need to be created expressly for use by

    average employees. That way, employees will be

    more encouraged to tap into their own networks,share job openings with trusted contacts, and bring

    in more referred talent. Recruiters too, will benefit:

    they’ll be able to focus more on sourcing candidates

    and less on reading user manuals.

    VII. ATSs Will No LongerNeed “Power Users”

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      14 ©2015 Recruiter.com | 10 Predictions About the Future of ATSs

    VIII. ATSs Will Make Resumes Obsolete

    Remember our first prediction, the one about social-media-style ATSs? We’d like to return to that idea for a

    moment, because we think it points to another advance

    in the world of recruiting and hiring – namely, the end of

    the resume.

    As ATSs come to look more and more like social media

    platforms themselves; as they gain the capacity to integrate

    with social media platforms; and as they become more

    user-friendly for candidates, resumes may die out

    altogether. When candidates can log into ATSs and create

    comprehensive profiles that delve deeply into their

    professional lives, they won’t need the stodgy,

    limiting bullet points of traditional resumes.

    Recruiters won’t need those one-pagers, either:

    who needs a resume when you can pull up a

    candidate’s profile and really get to know them?

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      15 ©2015 Recruiter.com | 10 Predictions About the Future of ATSs

    IX. ATSs Will Go Visual

    Our workforce is more mobile than ever. Freelancers,contractors, flexible work schedules, and remote

    employees are the new normal. This shift comes with

    lots of benefits, but there’s

    also a major

    downside we can’t

    overlook: when ourcandidates and employees

    are spread all across the

    globe, how can we really

    get to know who they are?

    ATSs will help us solve theproblems of connection

    in a mobile world by incorporating more video

    capabilities in the future. Video interviews, video

    resumes, and video introductions will all become

    standard ATS functionality. That way, recruiters andremote/flexible employees will be able to meet eye

    to eye – even when they’re sitting across the ocean

    from one another.

    Another benefit of video

    technology is that itallows everyone in the

    recruiting department to

    sit in on an interview –

    even if they can’t be there

    in person. A recorded

    video interview can bepassed along from recruiter

    to recruiter, and in that way, everyone on the team

    can have a say about a given candidate’s suitability.

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      16 ©2015 Recruiter.com | 10 Predictions About the Future of ATSs

    Speaking of our mobile workforce – we now live in

    the age of the gig economy. Full-time, lifelong

    employment is no longer the only way to go. Plenty

    of workers in today’s world operate in flexible, free-

    lance capacities, doing a number of jobs, or “gigs,”

    all at once. A person, for example, can drive for a car

    service in the mornings, book some handyman work

    through an app in the afternoons, and write content

    for a company’s blog in the evenings.

    The problem is, ATSs are not designed to track

    these sorts of employees. ATSs were designed with

    traditional full-time employees in mind. That makes it

    difficult for HR pros to keep tabs on freelancers,

    gig workers, and flexible workers.

    Expect ATSs to respond to the rise of the gig

    economy by introducing more fluid candidate

    management capabilities. Future ATSs will allow

    recruiters to sort through candidates according to

    the types of jobs they’re applying for. More

    importantly, however, future ATSs will make it

    easier for employers to see the kinds of work that

    candidates have already done for them in the past.

    Have an applicant for a contract position? See what

    kind of short-term work she’s done for you already

    by logging into your ATS.

    ATSs will allow recruiters and HR pros to engage with

    gig workers in much the same way that they’ll allow

    X. ATSs Will Accommodatefor the Gig Economy

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      17 ©2015 Recruiter.com | 10 Predictions About the Future of ATSs

    recruiters and HR pros to manage talent

    communities. The focus will be on building and

    maintaining long-term relationships, rather than

    on immediate full-time employment.

    The applicant tracking system’s future is a bright one.

    These trusted software solutions have long been

    critical to every recruiter’s success, and as they

    evolve, we can only expect that they will grow more

    and more indispensable. Recruiters, rejoice: your

    ATSs will soon be more powerful than ever.

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