10 powerful quotes from the steve jobs movie and what they teach us about leadership - forbes

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  • 7/13/2014 10 Powerful Quotes From The Steve Jobs Movie And What They Teach Us About Leadership - Forbes

    http://www.forbes.com/sites/carminegallo/2013/08/16/10-powerful-quotes-from-the-steve-jobs-movie-and-what-they-teach-us-about-leadership/ 1/8

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    LEADER SHI P | 8/16/2013 @ 10:49AM | 351,803 views

    10 Powerful Quotes From TheSteve Jobs Movie And WhatThey Teach Us About Leadership

    Ashton Kutcher portraying Steve Jobs

    The script for Jobs, the new movie starring Ashton Kutcher as the visionary

    Apple co-founder, is heavy with quotes that reflect Jobs business philosophy

    and approach to life. Ive interviewed the director, Joshua Michael Stern, and I

    recognize most of Kutchers lines in the movie as being either direct quotes

    from Steve Jobs or compilations of his quotes. Here is my vote for the ten best

    quotes from the movie and what they can teach us about leadership,

    creativity, communications, and success.

    According to Jobs film directorJoshua Michael

    Stern, Steve Jobs felt that life experiences were

    critical to being creative. Stern included pivotal

    scenes in the movie showing a young Steve Jobs

    taking a college calligraphy course and visiting India

    with his friend, Daniel Kottke. Absorbing culture,

    art, and history were extremely important to Jobs.

    He believed in taking life experiences and using it as

    a subtext for something else youre doing, like

    helping to form the product youre creating, said

    Stern. This is one of the most powerful success

    principles we can learn from Steve Jobs: a broad set

    of life experiences is essential for creativity to


    Steve Jobs didnt hesitate to take risks. If he wanted

    something, he would ask, even at a young age.

    When Jobs was twelve years old he called up HP co-

    1. Im not dismissing the value of higher education; Im simply saying it comes at the

    expense of experience.

    2. The greatest artists like Dylan, Picasso and Newtonrisked failure. And if we want to be great, weve got to riskit too.

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  • 7/13/2014 10 Powerful Quotes From The Steve Jobs Movie And What They Teach Us About Leadership - Forbes

    http://www.forbes.com/sites/carminegallo/2013/08/16/10-powerful-quotes-from-the-steve-jobs-movie-and-what-they-teach-us-about-leadership/ 2/8

    founder Bill Hewlett and asked for spare parts.

    Hewlett gave Jobs the parts and a summer job.

    Youve got to be willing to crash and burn. If youre

    afraid of failing, you wont get very far, Jobs once

    said. Most people never pick up the phone and call.

    Most people never ask, and thats what separates

    the people who do things from the people who just

    dream about them. Ive rarely interviewed a

    successful entrepreneur or CEO who hasnt risked

    failure. In fact most successful people dont even

    see failure; they see a result that didnt have the

    intended outcome.

    Steve Jobs didnt believe in focus groups. Actually,

    he avoided them like the plague. Jobs believed in

    building great products that he would want to use

    himself. To a large extent he had a point. For

    example, in 2010 how many of us would have asked

    for a third device in between a laptop and a

    smartphone? Most people would never have asked

    for an iPad, but once millions of consumers saw it,

    they couldnt live without it, and it opened up

    entirely new categories of business applications.

    When I spent one year researching a book on the

    Apple Store, I learned that Jobs revolutionized the

    retail business because he asked better questions.

    For example, Jobs did not ask, How do we build a

    better store than our competitors? Instead he

    asked, How do we reinvent the store? Dont do

    things better; do things differently.

    Ashton Kutcher likes this quote so much he used it

    in a short speech at a recent award show, explaining

    that its one of the most profound things he learned

    while preparing for the role as Steve Jobs. The quote

    itself is taken from a rare 1995 interview for the

    Santa Clara Valley Historical Association. The entire

    clip is available here on YouTube. The rest of the

    quote is equally as profound: When you grow up

    you tend to get told that the world is the way it is and your life is just to live

    your life and try not to bash into the walls too muchthats a very limited life.

    Life can be much broader once you discover one simple facteverything

    around you that you call life was made up by people that were no smarter than

    youshake off this erroneous notion that life is there and youre just going to

    live in it versus make your mark upon it. Once you learn that, you will never

    be the same again. Dont just live a life; build one.

    Steve Jobs believed in dreaming big. In the 1970s personal computers were

    relegated to the hobbyist market. Jobs had the vision of putting a computer in

    the hands of everyday people. He once said that Xerox could have dominated

    the entire computer industry because Xerox scientists in Palo Altos PARC

    research facility were developing the first graphical user interface. Jobs said

    Xerox failed because its vision was limited to making another copy machine.

    Never underestimate the power of a bold vision to move your career and the

    world forward.

    3. How does somebody know what they want if theyhavent even seen it?

    4. Everything around you that you call life was made up bypeople that were no smarter than you, and you can changeit, you can influence it, you can build your own things that

    other people can use.

    5. I would rather gamble on our vision than make a me, too product.

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