Problem

Brand engagement with motorsports sponsorship is mostly restricted to being a spectator

Solution

The Monster Cup Live social racing that combines web 2.0 with low cost motorsports

Business Model

• Low cost entry: $500 race cars (plus safety equipment)

• Two day weekend racing festival

• 5-10 races held on road courses

• Camping/music festival

• NASCAR parody• Emphasis on fun

rather than finishing position

• Robosaurus’s Revenge• Micro NASCAR

environment• Social media friendly

Underlying Technology & Magic

For Teams• Team building Experience• Car search• Race vehicle prep• Team Media & marketing• 8 Hours of real racing

For Monster Energy• Create Monster Energy

brand evangelists• Develop leading-edge

entertainment• Social media generated

content Converged@ themonstercup.com

Marketing

Marketing Channels• Traditional and Social Media• TV show• Engage existing Monster

Energy Channels

Target Demographics• NASCAR infield campers• Social Media engaged

males 18-45• Grassroots motorsports

participants• Motorsports

Competition

• Red Bull Flugtag• The economy• DIY racing– Autocross– 24 Hours of Lemons– Grassroots

Motorsports Challenge

Team

Rob HarrisEight years of motorsports media and marketing experience with Robby Gordon Motorsports

Humpy WheelerLegendary Track promoter for Charlotte Motorspeedway. Inducted into the International Motorsports Hall of Fame

Ernie MoodyTriple Play Poker inventor. Founder of Action Gaming. Owner of Robosaurus.

Projections

2009Events 5

Team Count 250

Participants 2000

2010Events 10

Team Count 750

Participants 3000

2011Events 15

Team Count 1125

Participants 4500

9500 Evangelists30 Events 2125 Teams

Status and Timeline

Initiated• Budget• Domain• Social Media site• Rules Package• Identify tracks• Identify dates• Marketing plan• Logistics guide• Virtual project management

Timeline• Present-January 2009:

– Secure title sponsorship

• January-Mid 2009:– Event Logistics– Initiate marketing plan

• Mid 2009 – Execute first event

Summary/Call to action

The Monster Cup will engage trend setters and have the ability to grow exponentially

3yr entitlement 9MM