10 minute presentation (bni 03 12)
DESCRIPTION
TruePresence (Los Angeles) 10 minute presentation.TRANSCRIPT
TruePresence Internet Marketing
How We Help Businesses Find, Get,
and Keep Customers Online & On Air
Let’s Be Realistic
Despite what we hear on the news…
» There are still consumers and businesses
that need products and services
» No Fortune 1000 company gets all their
business from referrals. Must advertise to
grow eventually
» Adapt or Die
Go Where Your Customers Are
According to research from Webvisible and Nielsen, reported by
Marketing Charts…
» Over 2/3 of consumers and SBO’s turn to
internet first for information about local
companies
» 82% use search engines to do so
» 50% SE first vs. 24% YP first
We help businesses Find, Get, and
Keep customers online TM
Finding Customers - Reach Prospects Searching for your Products & Services
Getting Customers - Converting Website Visitors into Customers
Keeping Customers - Staying Top of Mind with Your Clients and Prospects
Finding Customers = SEM
• Pay Per Click Marketing (PPC) - Google and Yahoo! AdWords (Sponsored Links)
- Precise targeting
- Quick and predictable.
•Search Engine Optimization - Increase organic search engine position
- Holy Grail of Internet marketing
- Slow and unpredictable
•Business Profile - Local Internet directory listings
-Absolute bare minimum necessity
Finding Customers = SEM
•Pay Per Click Marketing
(PPC) - Sponsored Links (AdWords)
- Precise targeting
- Quick and predictable.
•Search Engine Optimization
(SEO) - Increase organic ranking
- Holy Grail of Internet marketing
- Slow and unpredictable
• Local Directory
- Biz profile for local Internet
directory listings
- Absolute bare minimum necessity
Also:
Social Networking
Banner Ads
Why Is Search Marketing Important?
Where the eyes go…
the mouse clicks!
Why Is Search Marketing Important?
Why Is Search Marketing Important?
Common PPC Concerns
*Source: Jupiterresearch
Common PPC Concerns
*Source: Jupiterresearch
Our easy-to-use, up-to-the minute
search marketing solution
» Reach 98% of all Search Engine
users
» Precision Geo-targeting
» Search term expertise
» Track every single lead
» Enjoy the highest volume of leads
at the lowest possible cost per lead
» Monitor your campaigns online
anytime, anywhere
TrueSearch
find…
Case Study: 3D Babyface Sonography
» Previous 2 yrs in Red
» Took risk on TrueSearch (PPC) – $850/mo then
$1000+/mo
» After the 3rd month w/ TrueSearch: – mo-to-mo growth 9 out of
12 mo
– yr-to-yr growth every month
» Now in Black (& Green)
Case Study: 3D Babyface Sonography
Getting Customers = Websites
Custom Websites - Content Management System (CMS)
- Designed w/ marketing in mind
Landing Pages - Sole purpose is a single Call-to-Action
Video Landing Pages - All the “Buzz”
- Way of the future
- For businesses, not just entertainment
Designs with Marketing in Mind
» Search engine “friendly” structure
» Visitor friendly graphics
» Results friendly designs
» Website are designed to generate
results, not impress other web
designers…
» TPLA, Aequitas, BJT, Stone
Custom Web Design
get…
BJTLaw.com OLD SITE
BJTLaw.com NEW TRUEPRESENCE SITE
“If your website does not convert a good
percentage of the traffic that lands on your
site, it’s ineffective and may even be
useless…. A pretty website that does not
successfully convert visitors into potential
clients is pointless.”
Michael Port – Book Yourself Solid
You Can Lead a Horse to Water…
Keeping Customers = Email
Email Marketing
- Stay TOP OF MIND
- Permission-based ONLY
- Professional image – distinguish yourself
- Simple to use
- Businesses with large client lists
- Professionals with large prospect lists
- Newsletters, Coupons, Promotions
Newsletters: good. Chain letters: bad
Keeping Customers = Email
Email Marketing
- Stay TOP OF MIND
- Permission-based ONLY
- Professional image – distinguish
yourself
- Simple to use
- Businesses with large client lists
- Professionals with large prospect
lists
- Newsletters, Coupons, Promotions
Does Email Marketing Work?
» 72% Business Owners – Email Marketing Excellent or
Good (2011 Econsultancy survey)
» ROI $42.08 for every $1 spent (2010 Direct Marketing Assn)
» Promotional Emails 2nd biggest influence on retail
website visits (behind brand familiarity) (ForeSee Results
2010)
» Email Top 3 most effective advertising method (behind
social and SEM) (Merchant Circle 2011)
Keeping in touch keeps customers coming
back for more.
TrueMailer
Local Example
Tactical Placement for your
Strategic Communication
CABLE &
BROADCAST
TV
» Maps of cable zones
compared to your target
geography
» Prioritization of networks,
shows, and dayparts
most likely to reach your
audience at the lowest
cost, in a target-rich
environment
Detailed media
plan scenarios
that give you
options, with
supporting
rationale, for
your media buy
RADIO
» Media spill analysis (the
percentage of your ad
budget wasted by not
hitting the target
customer)
» Demographic efficiency
analysis (the percentage
of your radio budget
wasted by not hitting
target prospect
customers)
• Negotiation
of value-
added
opportunities
• Media
negotiations
CINEMA
ADVERTISING
» Cinema Delivers:
•An engaged audience
with no distractions or
changing channels
•Association with blockbuster films •Hi-definition and surround sound •A shared experience and group influence
Whom Should You Refer to TruePresence?
» General Manager of an Auto Dealership
» Managing Partner of a Law Firm
» Owner of a Laser Hair Removal clinic
» An Insurance Broker with a large email list
» Director of a Medical Clinic or Clinical Trial
» A Cosmetic Dentist
» Owner of a Furniture Store
How to Get Referrals for TruePresence
•Simply Ask:
“How’s the Internet working for you?”
- Trust me, for 9 out of 10, it isn’t!
•Or You Can Ask:
“What’s your website done for you lately?”
- Likely not much!
•Tell Them:
“I have a friend who is an expert at helping off-line
businesses find, get, and keep customers online.”
Cool, a script! I’ve always wanted to be an actor…
Questions about find.get.keep™?
Finding Customers Reach Prospects Searching for your Products & Services
Getting Customers Converting Website Visitors into Customers
Keeping Customers Effective Permission-based Email Marketing
Thank God it’s over…