10 insights from co-founder of ideal bite, jen boulden
DESCRIPTION
A successful entrepreneur and media personality, Jen Boulden is a true pioneer in the green business world. She co-founded Ideal Bite in 2005 to cater to the untapped “light green consumer” market, and grew the company to over half-a-million subscribers to the daily eco email before selling the venture to The Walt Disney Company in 2008. Listen to the full 33voices interview with Jen at http://www.33voices.com/jen-boulden/audioTRANSCRIPT
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Accomplished green business entrepreneur
Co-Founder of Ideal Bite
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Insight #1
Your future begins with a dream –don’t be afraid to dream big
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Insight #2
Doing good and making money aren’t mutually exclusive –COMBINE THEM
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Insight #3
When you’re doing good –you have greater inspiration
to go further
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Insight #4
The passion-preneur is fueled byan uncompromising passion for her ideas
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Insight #5
Raising money is tricky –when it’s friends and family, consider a convertible note strategy
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Insight #6
Hire interns early and often –but, treat and develop them as they were team members
(0.57m) Jen talks about the impact interns have had and how to reward them
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Insight #7
Your brand equity is built one interaction at a time –DON’T JEOPARDIZE IT
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Insight #8
To grow and scale, you have to let go –stop micro-managing and focus, instead on inspiring your team
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Insight #9
Your business valuation is part art and part science –the art is your passion and vision
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Insight #10
Respect your client’s inbox –unless your email is going to improve her life, don’t sent it
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Really reflect...
What does it take for you to think big?
Really reflect...
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