10 GRAPHSFrom the

2012State ofInbound Marketing Report

Blogging

Social media

State of Inbound Study

• Survey conducted in Jan 2012• 972 marketing professionals

OUTBOUND:Telemarketing

Direct MailTrade shows

Email

VS.

INBOUND:SEO

BloggingSocial Media

Inbound vs. Outbound Marketing

3

Inbound consistently yields lower cost leads

Blogs cited as least expensive lead source

Trade shows ranked as most expensive

Budgets are shifting to inbound channels

Small Businesses Level the Playing Field

70% of Businesses Blog At Least Weekly

Blog Frequency and Customer Acquisition

Facebook Is More Effective for B2C; LinkedIn Is for B2B

25% indicated their company blog is CRITICAL

Company Blogs are Increasingly Valued

THE END.

www.hubspot.com/

SOIM For the full report, visit:

http://bit.ly/howsyourmarketing