WHAT IS inbound marketing

ANYWAY?

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•  Inbound marketing is a holistic, data-driven approach to marketing that involves attracting and converting visitors through content and personal context.

•  Marketers are looking to inbound marketing as a solution to reaching today’s fragmented, digitally savvy consumer audience.

INBOUND MARKETING METHODOLOGY.

WE ASKED OVER MARKETERS 3,300 128 IN COUNTRIES WHAT THEY THINK

ABOUT INBOUND MARKETING.

HERE’S A SNEAK PEEK OF WHAT THEY SAID…

INBOUND’S MARKET SHARE.

of marketers practice inbound marketing. 58%

54% more leads are generated by inbound than outbound. Survey n: 3,339

“This report should get your whole team, from your CEO, salespeople and marketers

enthusiastic about the future of marketing at your company in 2013 and beyond.”

-Bryan Eisenberg, Partner, Eisenberg Holdings @TheGrok  

INBOUND MARKETING IS GROWING.

of marketers will increase inbound spending this year – the third year in a row that inbound budgets are increasing at a near 50% pace.

48% Survey n: 3,339

INBOUND IS PROFITABLE.

as many marketers say inbound delivers a below average cost-per-lead vs. outbound. 2X

Survey n: 3,339

The complete State Of Inbound Marketing Report is packed with inspiring data on the inbound marketing industry. To receive the entire report once it’s published, just click next and provide your email address.

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