10 effective strategies to market your ebook
TRANSCRIPT
These tips focus on a free ebook that is created typically by businesses to market themselves and collect contact information.
This presentation assumes that you have already written an ebook.
Looking for insight into ebookmarketing? Here you go.
Create a Dedicated Web Page
Start with the foundation – a web page. Give people a place to access
your ebook that other marketing initiatives can reference. Ensure you use
landing page best practices.
1.
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Leverage Your Website2.
Assuming you have a website, don’t underestimate the power of banner ads, sidebar ads and widgets that market your ebook.
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Email Your Contacts3.
Create a dedicated email and send it to your opt-in list giving them the link to the ebook landing page.
Learn more Build an email now
Media Partners4.
Media partners are organizations that manage some sort of online or offline publication. It could be a magazine, newspapers, events, blog or something else. Rent their list or feature it on their website.
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Create a Facebook Page
If you already have a company Facebook presence, you can create a tab to feature your ebook. The page should promote the ebook and link to you landing page.
5.
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Social Media
Post on social media sites including Facebook, Twitter, LinkedIn and Google+. Don’t just post to your own feed but share the ebook with groups and communities. When sharing with others, remember to follow the rules of the group and be respectful.
6.
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Share on Slideshare7.
Slideshare.net is a website that allows anyone to share presentations with others. Create a short PowerPoint that really pushes the benefits of your ebook and publish it on SlideSharewith a link to your landing page.
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Guest Post8.
If you have a relationship with others who are influential through social media and target the audience you target, work with them to have your ebook posted on their blog and/or social media feeds.
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Pay-Per-Click (PPC)9.
PPC is a service offered by search engines and social media sites where you can advertise your ebook. Every time someone clicks on your ad you pay a pre-determined amount of money.
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Webinars10.
Consider introducing people to your ebookthrough a webinar.
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About the Author8.
Brian is the Chief Marketing Officer at
JumpDEMAND. Since 1998, Brian has been working
with companies to help bridge the gap between sales
and marketing. He has a strong background in online
marketing and working with sales teams to deliver
leads. In the past, Brian has worked as the Director of
Marketing for both large and small industrial
software companies. Currently Brian works with small
and medium sized businesses to help develop
strategic demand generation plans to grow
businesses.
Connect with Brian on LinkedIn
Brian Neufeld
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© 2014 JumpDEMAND Inc. All rights reserved.
The contents of this document are the property of JumpDEMAND Inc. No part of it may be reproduced or transmitted in any form or by any means, except as permitted by written license agreement with JumpDEMAND Inc.
JumpDEMAND Inc. has made every reasonable attempt to ensure the completeness and accuracy of this document, however, the information contained in this document is subject to change without notice, and does not represent a commitment on the part of JumpDEMAND Inc.
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