independent consultants group

10 Trends in 10 minutesFor independent consultants

1.Your network is (still) keyBut is more dispersed

2.You’ll face more competitionBut have more opportunities

A career will be composed of thousands of short-term assignments spread over a lifetime.

Everyone is responsible for their own success

3.Trust is vitalEarn it, then keep it

4.Digital by designNot digital by default

We need to make sure that digital does not exclude parts of our audience or force things online which are best dealt with in person.

This is “digital by design”.

5.Content is still kingDistribution is queen

6.Think mobile firstThen work back from there

Ensure that your content is optimised for smartphones

Ensure all media materials are succinct and engaging

Use images and video to maximise campaign reach

7.Paid social is the new normUnderstand its value

8.Video is on the rise (again)Facebook is challenging YouTube

Facebook video views every 24 hours: 4 billionVideo uploaded to YouTube every minute: 300 hours

Facebook unique video viewers: 85.59 millionYouTube unique video viewers: 162.14 million

Facebook counts a view as: 3 secondsYouTube counts a view as: 30 seconds

9.Plenty of new digital toolsUse them wisely

10.You are ahead of the gameIn financials, flexibility & freedom

Thank YouBen Matthewsben@montfort.io@benrmatthews