10 anniversary meeting , 2012 concierge esthetics
TRANSCRIPT
10th Anniversary Meeting Monday, March 19th, 2012
9:20 – 10:10 am Concierge Esthetics
Society of Dermatology SkinCare Specialists www.sdss.tv 1
Concierge Aesthetics Give 10 years back on the look of your clients skin with simple, proven measures that will improve skin tone, texture and elasticity for beautiful results.
Tina Zillmann Aesthetician, CLHRP
Founder, Vice President & Director of Skin Rejuvenation Clinique, Inc. and
Advanced Rejuvenating Concepts
the Philosophy
Aesthetic Concierge A professional skin care provider, who assists patients with the planning and implementation of a skin care regimen and treatment path, addresses changes of the skin, and dictates the best path for the best result.
- Why is this necessary in a skin care practice?
- How is it implemented?
- What are the challenges?
- Where does it apply?
Things to know:
YOUR PATIENT INGREDIENTS PROCEDURES FOLLOW-THROUGH
ULTANT NT T ICE STANCE T LP
S E R V I C E
CON CLI
SUPPO AD
ASS CONTA
H
the Patients
Intake Forms: A wealth of information about your patient. Focus on skin analysis components.
Focus on client goals and expectations.
What amount of time are they booked for? vs.
What treatment are they booked for?
What treatment path should be chosen? Why will the patient benefit from this?
How can you explain what you are seeing, feeling and smelling with their skin?
When is their next treatment date? When do they need to use their home care?
10th Anniversary Meeting Monday, March 19th, 2012
9:20 – 10:10 am Concierge Esthetics
Society of Dermatology SkinCare Specialists www.sdss.tv 2
the Patients
Step-By-Step Skin Analysis After analyzing the consent form. Use your senses.
Hearing: Verbally interact with your client. Ask questions.
Touch:
Feel the skin to help determine texture, turgor and thickness.
Sight: Look for the visible signs of skin damage: discolorations capillary damage, lines, wrinkles, overall color, etc.
Smell: A keen acquired sense, but can help determine excess oil or poor health.
the Patients
Acne Acne Scarring Anti-Aging Antibiotics Alpha/Beta
Hydroxy Acids Amino Peptides Acid Mantle Azelaic Antioxidants Benzoyl Peroxide Blackheads Capillary CoQ10 Ceramides
Collagen Crepe Skin Dark Spots Dehydration Enlarged Pores Eczema Elasticity Esters Exfoliate Free Radicals Fine Lines Grape Seed Glycolic Acid Green Tea Hydrate Hyaluronic Acid
Hemp Hyperpigmentation Hydroquinone Inflammation Kojic Acid Lactic Acid Lighten Licorice Extract Moisturize Melanin
Oligopeptides Pumpkin Progesterone Rosacea Retinol
Redness Sunburn Sun Damage Salicylic Acid Sensitivity Squalane Vitamin C Vellus Hair Whiteheads
the Ingredients
Skin Type Normal | Dry | Oily
Skin Condition(s) Damage | Aging | Inflammation Skin Need(s)
Cosmeceutical | Medical | Surgical
10th Anniversary Meeting Monday, March 19th, 2012
9:20 – 10:10 am Concierge Esthetics
Society of Dermatology SkinCare Specialists www.sdss.tv 3
the Procedures
Technology and Treatment Blending
SUN DAMAGE ACNE / OILY MELASMA AGING
the Follow-Through
Follow Through = Sales
1. Understand your client and continue to ask questions.
2. Build on your confidence and meaningful value.
3. Commit to changing their skin; don’t lose the commitment.
4. Encourage investment in retail (increase client commitment).
5. Reminders (because we have busy lifestyles).
6. Building on low-to-high end clientele.
YOUR PATIENT COMMIT INVOLVE BUILD RESULTS
INGREDIENTS & PROCEDURES TRAIN READ PRACTICE TRY
FOLLOW-THROUGH PLAN GOAL REMIND SUPPORT
Q & A on Concierge Aesthetics
Tina Zillmann Aesthetician, CLHRP
Founder, Vice President & Director of Skin Rejuvenation Clinique, Inc. and
Advanced Rejuvenating Concepts
Thank You Contact: [email protected] Office: (210) 822-1988