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TRANSCRIPT
LEADER’S VIEW OF THE eCOMMERCE MARKET ENVIRONMENT,THREATS AND BUSINESS FUTURE
John Dillon VP, Chief Marketing Officer - EMEA
©2014 AKAMAI | FASTER FORWARDTM
Agenda
Akamai and the evolution of the Web
Internet & eCommerce outlook in Russia
The opportunity and challenges
Best practices for managing situational performance online
©2014 AKAMAI | FASTER FORWARDTM
• Delivering around 30% of
global Web traffic
• 2 trillion interactions daily
• Protecting sites against
200 Gbps+ attacks
• Enabling >$250 billion in
annual eCommerce
• A single network hop from
90% of Internet users
©2014 AKAMAI | FASTER FORWARDTM
Evolution of the Web
©2014 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
©2014 AKAMAI | FASTER FORWARDTM
Today’s Shopper Is Empowered and Connected
©2014 AKAMAI | FASTER FORWARDTM
Russia – Internet and e-Commerce Outlook
Internet users & mobile traffic growth projections
Source: Emarketer/ Statista 2014 Source: J’son & Partners, Mobile Internet Market Review, 2013
2011 2012 2013 2014 2015 20160
10
20
30
40
50
60
70
80
90
100
Internet Users (M)
2011 2012 2013 2014 2015 20160
500
1000
1500
2000
2500
3000
3500
Mobile Data Traffic (PB)
62.4% of population by 2016 Over 50% CAGR
©2014 AKAMAI | FASTER FORWARDTM
Russia – Internet and e-Commerce Outlook
Online Shoppers and forecast e-Commerce market.
Source: Emarketer/ Statista 2014 Source: J’son & Partners, Mobile Internet Market Review, 2013
Italy
Russia
Poland
Franc
e
Ger
man
yUK
0
10
20
30
40
50
60
70
80
90
Online Shoppers(as a % of Internet users)
2011 2012 2013 2014 2015 20160
5
10
15
20
25
30
Russia E-Commerce Market (€Bn)
Over 25% CAGR
©2014 AKAMAI | FASTER FORWARDTM
Business Opportunities
Retail traffic growth online
Big shopping events
Mobile traffic to retail sites
Opportunity to engage shoppers across multiple channels
©2014 AKAMAI | FASTER FORWARDTM
But Challenges Persist….
Online traffic growthMitigate security risks
Critical big eventsScale seamlessly
Increased Mobile TrafficMake mobile fast
Omni channel consumersSituational performance
©2014 AKAMAI | FASTER FORWARDTM
Wide variety of needs and content …
The Web Is Now…
SITUATIONAL
… delivered online to any device or location.
©2014 AKAMAI | FASTER FORWARDTM
Delivering Fast, High Quality Experiences is Challenging
Device Types
x
Browsers Connectivity
x
Content Origins
x
Yours
3rd Parties
©2014 AKAMAI | FASTER FORWARDTM
Best Practices
1. Measure
2. Optimize
3. Secure
©2014 AKAMAI | FASTER FORWARDTM
Best Practices for Optimizing Web Experiences
1. Measure customer experiences• Monitor performance of real users.
• Focus on your customer situations.
©2014 AKAMAI | FASTER FORWARDTM
Are My Most Important Users Having a Good Experience?
iPhone Users
Android Users
Android devices loaded 30% slower…
… and they had 2x as many requests
Android iPhone
166,811
140,000
120,000
80,000
60,000
40,000
20,000
0
100,000
Co
un
t
Tim
e (
in m
s)
©2014 AKAMAI | FASTER FORWARDTM
Best Practices for Optimizing Web Experiences
1. Measure customer experiences• Monitor performance of real users.
• Focus on your customer situations.
2. Optimize performance• Position content closer to end-users.
• Reduce network latency, number of requests, page size.
• Accelerate rendering.
©2014 AKAMAI | FASTER FORWARDTM
Optimize Performance Across Situations
Customer Infrastructure Internet Backbone Local ISP/Mobile
Network Operator
Caching
IP/RoutingPre-fetch
FEO
Compression
TCP/Transport
HTTP/Protocol
©2014 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
Data from Real Users
65k data points over 7 days
Optimised No Optimisation
©2014 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
Data from Real Users
65k data points over 7 days
16%33%
2.1xless audience
>8 seconds with Aqua Ion
Optimised No Optimisation
©2014 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
Data from Real Users
65k data points over 7 days
49%
26%
1.9xmore audience
under 4 seconds with
Aqua Ion
Optimised No Optimisation
©2014 AKAMAI | FASTER FORWARDTM
Best Practices for Optimizing Web Experiences
1. Measure customer experiences• Monitor performance of real users.
• Focus on your customer situations.
2. Optimize performance• Position content closer to end-users.
• Reduce network latency, number of requests, page size.
• Accelerate rendering.
3. Secure online presence• Protect customer data and ensure availability.
©2014 AKAMAI | FASTER FORWARDTM
Cyber Criminals Seize Opportunity
Atta
cks
pe
r p
ag
e v
iew
11/1/2013 11/8/2013 11/15/2013 11/22/2013 11/29/2013
2.5x
©2014 AKAMAI | FASTER FORWARDTM
Best Practices
1. Measure
2. Optimize
3. Secure
©2014 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
©2014 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
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