10-11 carlton house terrace
DESCRIPTION
Sugarfree were commissioned to work on creating a brand for the British Academy who are based at number 10 themselves. In 2011 a refurbishment of neighbouring No. 11, formerly the home of Prime Minister William Gladstone (1809-1898) was undertaken and the brand needed to reflect the comin together of these two properties as well as present the rooms created as part of a hospitality package to a new clientelle. Sugarfree were commissioned to both edit exisiting information for print and online presentation. This brochure was design and printed by Sugarfree and serves as the primary marketing tool in presenting this elegant venue for hire to special events, film and photographic hire as well as a state-of-the-art conference facility. The period charms of both houses comes together to provide the perfect backdrop to any wedding. © Text and design by Sugarfree, 2011 © Photography by Colin Streeter, Marcus Clackson and Claudine Hatzel © Wedding dress provided by Jenny LessinTRANSCRIPT
With its grand scale and classical period detail, 10–11 Carlton House Terrace offers an exceptional canvas for any event.
Overlooking St James’s Park, Whitehall and The Mall, which runs between Admiralty Arch and Buckingham Palace, this John Nash designed house has been described by architectural historian Sir Nikolaus Pevsner FBA as one of the capital’s finest Georgian treasures, ranking among ‘the greatest terrace houses ever built in Britain’.
While the British Academy has occupied 10–11 Carlton House Terrace since 1998, the building has played host to members of the Royal Family, Prime Ministers, Members of Parliament and business leaders for 180 years. From its sweeping staircases and eclectic art collection to the sounds of the Royal Household Cavalry passing by, 10–11 Carlton House Terrace is undoubtedly a home for the senses.
A home for the senses
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Carlton House Terrace welcomes guests into a drinks reception held in the Council Room on the first floor.
“MAny thAnks for All your help And AssistAnce in MAking our event A huge success”– Open University Lecture
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The facilities developed at 10–11 Carlton House Terrace serve as a versatile setting for conferences, seminars, promotional launches and academic and business meetings. They also provide the most perfect relaxed and more informal surroundings for weddings, cocktail parties and other special occasions.
Carlton House Terrace is a classically-styled terrace separated by the Duke of York’s Memorial at Waterloo Place.
It was constructed during the late 1820s and early 1830s on land previously occupied by Carlton House, the residence of the Prince Regent, who became George IV. The Roman Classical style was conceived by architect John Nash with two aims in mind: to provide good views of St James’s Park for residents and to provide an impressive backdrop to both the Royal Park and The Mall.
As soon as it was finished, Carlton House Terrace became one of the most fashionable addresses in London. Although the terrace was badly damaged during World War II, much of the interior of No. 10 has survived from the early years of the 20th Century, when the 2nd Viscount Ridley commissioned a significant
French classical style remodelling from distinguished architectural practice Detmar Blow and Ferdnand Billerey.
William Gladstone’s former home No. 11 was refurbished as part of a £2.75 million redevelopment in 2010. The twelve-month project restored the rooms to their former glory and joined it to its neighbour, No. 10 doubling the space available for hire. The classical Nash architecture of No. 11 includes the opulent plasterwork of the Music Room, a grand Regency staircase flanked by torchères (like others in Buckingham Palace) and a state-of-the-art auditorium.
one of london’s great historic houses
Opposite page: The Grand Staircase of No. 10 Carlton House Terrace sweeps guests up through its vaulted lobby to events held in the striking receptions rooms above.
This page, top left: The main entrance to No. 10 Carlton House Terrace.
Top right: The elegant staircase of No. 11, formerly the home of Prime Minister William Gladstone (1809-1898).
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Whether you are looking for a boardroom for a discreet meeting, or a selection of distinct suites for a major conference, reception or fine dining occasion, 10–11 Carlton House Terrace provides versatile quarters and unrivalled standards of service.
Ten different sized spaces are available for corporate hire, each offering its own inimitable style. Many of our rooms feature floor to ceiling windows, creating light and relaxed environments. Our drink and dine hospitality will also be on hand to add the finishing touches to any experience, from an informal meeting to the grandest of banquets.
We believe you will find our drink and dine service offers something distinctly refreshing from the conventional hospitality experience. We serve seasonal menus that give high regard to the provenance of ingredients. The food is contemporary classic, uncomplicated but imaginative.
Technical experts are on hand to ensure any event you host at 10–11 Carlton House Terrace runs as smoothly and as effortlessly as possible. Our on-site technicians are happy to provide advice and guidance where necessary.
Where business is inspired
Opposite page, clockwise from top left: The Lecture Room dressed for a wedding breakfast, glimpsed from the juliette balcony off the Grand Staircase; The Wolfson Auditorium plays host to numerous lectures, presentations and launches. Overlooking The Mall visitors can see Big Ben, London Eye and Horse Guards Parade from the windows; The Burlington and Cornwall Suites.
our event greW And you eMbrAced our needs With it... We got the job done Which WAs very Much AppreciAted. – Gary Champion, GlobeCast
10–11 Carlton House Terrace provides the setting for occasions of distinction, both intimate and grand.
With striking period features, exquisite cornice work and fine decoration, every room is unique and distinctive in style and character. From grand and extravagant to small and intimate there is a space to match every type of event you have in mind.
Our bespoke wedding, function and corporate packages are individually tailored to your needs and guarantee an experience to remember, with magnificent food and drink to match the surroundings.
With a secluded garden for those late summer evening soirées and exclusive hire of the house available at weekends, the only thing our guests need worry about is who to put on the guest list.
There are several delegate options tailored to suit the event you are planning and a selection of extraordinary rooms and suites are available to hire seven days a week, providing fully serviced breakfast meetings in the morning to fine dining menus for lunch and dinner as well as drinks in the evening.
inspirational settings
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This page: The Music Room set for a formal supper
Opposite page: Fine Dining in the Council Room.
“thAnk you so Much. We hAd the Most fAntAstic Wedding dAy, thAnks for MAking everything so eAsy”– Max & Milan Oatley Wedding Reception
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our rooms
From the unique painted ceiling in the Lecture Room to the stunning views of London from the Wolfson Auditorium, all of our spaces offer their very own sensory experience. As residents of Carlton House Terrace, we can also hire out our secluded garden square at the front of the building – which makes the perfect setting for an outdoor reception.
There are rooms to suit anything from intimate gatherings to larger ceremonies. Our experienced and welcoming staff will create the right atmosphere for your guests.
seAMless service
10–11 Carlton House Terrace is dedicated to creating a unique and seamless service for all our clients and their guests. Our exceptional Butler Service adds that extra level of personal attention. We have introduced our Butler Service to offer the efficiency of the 21st century whilst combining the discretion of traditional values and attention to detail. They exceed expectations every time and deliver a quality other venues cannot offer.
Many of our guests have already experienced this exemplary Butler Service which includes:
Guest and Client Check In / Orientation•Cloakroom Attendance• Management of Receptions •and Dinner PartiesRefreshment Service•Meeting Room Service•
imaginative spaces seamless service
Top left: The painted ceiling in the Lecture Room.
Top right: Our food not only looks great but is truly delicious.
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ground floor
A No 11 Reception & Grand Staircase
b No 10 Reception
c The Marks Room
d The Burlington Room (Suite)
e The Cornwall Room (Suite)
f The S T Lee Reading Room and g Library
first floor
h The Music Room
i The Council Room
j The Gallery
k The Lecture Room
l The Wolfson Auditorium
M The Mall Room
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Weddings & special occasions
Please contact our Weddings and Private Hire team with your enquiry and we will be happy to create a bespoke wedding package that fits your requirements.
These include:Weddings•Silver or Golden Wedding Anniversaries•Birthday Celebrations•Christenings•Engagement Parties•
In addition we have the resources and catering partners to create memorable Bar & Bat Mitzvahs or Simchas.
filM, tv & photogrAphy hire
The whole building, floors or individual rooms can be hired for location filming. A number of individual decorative features of 10–11 Carlton House Terrace offer ideal settings for TV interviews and dramas. The Lecture Room is also an imposing location for
a private screening or press launch. The building has numerous individual settings that will provide the perfect backdrop to any photographic shoot.
chArity hire
The role of the British Academy is to promote and support the humanities and social sciences and we are particularly interested in supporting organisations from the voluntary and education sector whose activities coincide with these areas of activity.
We offer preferential rates to charities. Please contact us to discuss your requirements or send us an email stating your registered charity number and an outline of the event you would like to host at 10–11 Carlton House Terrace.
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Memorable occasions
Opposite page: The Grand Staircase at No. 10.
Above left: Drinks Reception in The Council Room.
Above right: The S T Lee Reading Room
Next page, clockwise from top left : The butler service; our garden; 10–11 Carlton House Terrace as seen from our garden.
Branding and design by Sugarfree • www.sugarfreedesign.co.uk • Photography © Colin Streater, Marcus Clackson and Claudine Hartzel Wedding dress featured on page 10 supplied by Jenny Lessin • Printed on Tatami paper, an environmentally friendly ECF pure cellulose, FSC certified paper using vegetable based inks.
www.10-11CHT.com
Printed on FSC certified paper