1 triángulo de innovación

8/12/2019 1 Tringulo de Innovacin

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PRODUCT INNOVATION

THROUGH DESIGN


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AN INTRODUCTION ABOUT THE PRODUCT

There are different layers through which analyse the product

Product as usefulness/functio

of use

Product as tangible asset

Product as symbolic &

communication artifact


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DESIGN

PROCESS

EXECUTION

PROCESS

>> Experimentation

>> Broadmindedness

>> Observation capabili ty

(weak signals)

>> Visioning

>> Translation capabil ity

>> Projection capabil ity

>> Exploitation

>> Operativeness

>> Effectiveness

>> Efficiency>> Time saving

>> Development and

management

capabilities


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0 1 2 3

YEARS

AUTOMOTIVE

CELLPHONE

Source: Business Week 2006

FASHION

SOFTWARE

2 years

2 years

12-18 months

6 months


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0 1 2 3

YEARS

AUTOMOTIVE

CELLPHONE

Source: Business Week 2006

FASHION

SOFTWARE

2 years

2 years

12-18 months

6 months

10 months_NISSAN

3 weeks_H&M

6-9 months_SAMSUNG

3 months _37 SIGNALS LLC


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THE TYPOLOGICAL TRIANGLE

UTILITAS

FIRMITAS VENUSTAS

Function

Ways/Context of use

Performance

Structure

MaterialsUseful life

Shape

StyleSymbol


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INNOVATION TYPOLOGIES

>>Structure Innovation

>>Material Innovation

>>Duration Innovation

_1 _2 _3

_4

>>Function Innovation

>>Use/Context Innovation

>>Performance Innovation

>>Shape Innovation>>Style Innovation

>>Symbolic Innovation

TYPOLOGICAL

INNOVATION

_5

MONO DIMENSIONALINNOVATION

BI-DIMENSIONAL

INNOVATION


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MH-WAY

The backpack changes structure. From

the skin" to the "fruit", as in a game.

From a flat skin which has no volume,

by running the zip the bag acquires its

shape and function. Its a space-saving product; when it is not used it

returns bidimensional and can be easily

put back.

BACKPACK SKIN - MH-WAY

STRUCTURE AND FUNCTIONAL INNOVATION


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SHAPE AND TECHNOLOGICAL INNOVATION

ELICA

The Hood is integrated in the chicken

by reducing its visual impact to the

minimum. The hood is not connectedany more to its aspirating function

only, but object that can connote the

whole Kitchen.

ELICA HOODS


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FLOS

May Day is born with the idea of a lamp withoutuse, or better without a predetermined use. It is

inspired by safety lamps for workplaces and

explores a new typology of enlightening device to

be interpreted according to different needs.

Handle in blend of copolymer and polypropylene

caricato talco, to which the opaline diffuser made of

polypropylene and the components of the lamp are

hung.

FLOS, LAMP MAY DAY, 1998 - KOSTANTIN GRICIC

TYPOLOGICAL INNOVATION


11/26

KARTELLAn accurate analysis of the extrusion technologyhas permitted to realize a sinuous bookcase, which

assumes the desired shape, without jeopardizing

resistance and functionality. Available in three

different lengths, BOOK WORM is characterized by

a series of supports that, besides being a bookend,

are also containers with caps. BOOK WORM puts

together flexibility and high resistance and each

support sustains a charge of about ten kilos each.

Also available in black, tea yellow, bottle green,

wine red and opaline. Photo, bookcase with 17

bookends.

KARTELL, BOOKCASE BOOKWORM - RON ARAD

SHAPE AND MATERIAL INNOVATION


12/26

ORICALCO

Thermosensitive fabric in nickel, titanium e nylon. Endowed

with shape memory. It assumes programmed shapes in

relation to climatic conditions changes (temperature and

humidity). More than a fabric its a new skin which reacts on

the basis of external stimulations

ORICALCO BECAGLI E TEXTEAM- 2001

MATERIC INNOVATION


13/26


WallyPower 118 - superyacht in Teak e Titanio - Luca Bassani

WALLY YACHTThe technical and material solutions contribute

to the yacht appeal, like the shape of the bowthat allows for a 50 per cent reduction of the

vertical acceleration, and the superstructure

design that features flat surfaces in order to be

transparent. The deck, cockpit, navigation,

dining and saloon areas have been conceived

as one continuous element. Inside thesuperstructure, the atmosphere if that of a

New York style loft. The open space

incorporates three areas, from stern to bow:

the saloon, the dining/seating area, and the

navigation cockpit.


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MN 01 MARK NEWSON

BIOMEGAMN01 is the first bicycle Biomega designed by Mark

Newson.

MN01 is based, one hand, on the superplastic forming,

aluminium working process which is used in theaeronautical industry; on the other hand it is based on the

sticking of the two chassis by means of an epoxy bonding

agent, which guarantees a clean juncture.

MATERICAL AND TECHNOLOGICAL INNOVATION


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NIKE+ MAC, 2006

CLUSTER AND FUNCTIONAL INNOVATION

NIKE+ MAC

The first product Nike+iPod Sport Kit ia a wireless

transmission system which, thanks to the latest

technologies permits Nike Footwear to communicate

with iPod Nano for a training with constant

perception of data in evolution together with music.The new shoes Nike+ communicate with Nano and

give information about distance, steps, calories

and time.


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ALWAYS FIT You need an iPod nano, a pair

of trainers Nike+ and the 'exclusive Nike +

iPod Sport Kit.

ROCKNRUN Shoes speak. iPod nano listens.

Run towards new goals.

STAY SYNCHRONIZED Connect iPod nano, and then connect to the

world on nikeplus.com.

CLUSTER AND FUNCTIONAL INNOVATION


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PROGETTO MUJI+CAR CON NISSAN MOTORS, 2001

MUJI+CAR

In 2001, Muji has developed, in partnership with

Nissan Motors, a car in line with the companys

philisophy: low emission and low price by using

recycled materials as much as possible.

The projet included 1000 exemplares in limitededition which were sold only on Muji website.

MATERIAL AND MEANING INNOVATION


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SWATCH

Swatch, after the dominium of the Japenese watch-

makers going towards the digitalization of the

product, transforms the watch into a fashion

accessorize by introducing the concept of

collection, coupling, interchangeability. Thewatch can be worn as a pair of gloves, a hat,

glasses.



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LUSH STORE - MILANO

LUSH

Cosmetics interpreted by lush is a multisensory

experience. The body care requires all senses full

involvement; wellbeing integrates smell, tactile, to the

limit, taste. Soaps become food, creams sauces,

unguents become oils. Lush opens to cometics thegastronomic frontier!

MATERIAL AND SHAPE INNOVATION


20/26CAMPER STORE - MILANO

CAMPER

A philosophy more than a pair of shoes. The Spanish

group proposes the vision of walking, excluding

frenzy, anxiety, stress for feet. Out of logics of trends

pursuit, Camper nominates a place/concept (a territory

to walk on) which determines the structural

characteristics of collections: pallette colors, shapes,

launch campaigns, stores conformation.

MATERIAL AND SYMBOLIC INNOVATION


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WAYS AND CONTEXT OF USE INNOVATION

PHILIPS

In Touch is a new way to

interact with your family. A

smart mirror that allows to

leave messages, communicate

with other people, playing with

images and pictures.


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FUNCTIONAL AND TECHNOLOGICAL

INNOVATION

PHILIPS

Body Cycle has been studied tomonitor the different hormonal

cycles (fertility, ovulation,).

Its an auricular thermometer,

Whisper, that through the

measure of the basal

temperature, permits to keepunder control the health status

and to increase the life quality.


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IFINDUSTRIE - H20

IFI

INDUSTRIE

The shape of the showcaseand the used materials allows

an excellent ice cream

conservation, with a relevant

energy saving, an

omogeneous cold distribution,

a full sight for the customer

and a service comfort for the

personnel.


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Forno a tunnel monostrato per la cottura di piastrelle e cabina di controllo con

plancia e software intelligente, Sacmi Forni, Salvaterra di Casalgrande (RE) -

Isao Hosoe Design - 1998

SACMI

The oven has been designed with a great attention on

the user. The control is easy for three reasons:

- maintains a high degree vigilance, detecting and

signalling any deviation from the assigned work

programme immediately;- work and maintenance zones are identified by

accurate colour coding, thus making work smoother,

faster, user-friendly;

- the work station has been conceived to include

equipment and devices that make plant management

even more professional.


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ELECTROLUXAirWAsh, Electrolux Design Lab 2005. Airwash is a

washing machine without wash for the 2020 home.

Removing the use of detergent and water, cleans the

linens and clothes with pressurized air and negativeanions. The touch-light interface merges functionality

to emotion, humanizing the sensation and the

relation in the using of household appliances.



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MEANING INNOVATION

DACIA-LOGAN

Its an icon more than an

innovation! There are not

innovation about materials,

technology, shape or style, but

Logan is changing the way tointend and purchase the car. Its

the first low cost car.

1 triángulo de innovación

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