AMITY BUSINESS SCHOOLDissertation WEEKLY PROGRESS REPORT for the WEEK: 1WPR 1 of 17Name: Nida KhanProgramme: MBA (G) Enrolment No.: A0101913182Project Title: : A STUDY OF CONSUMER BUYING BEHAVIOUR OF BRANDED VS NON BRANDED JEWELERRY MARKET IN INDIA Target of Week : The first week target is to start with the project by working on the project with title. In this week an introduction about the consumer behaviour towards jewellery in general irrespective of brand was studied.Achievement of Week : The first week achievement was to gather information about the consumer behaviour towards jewellery and a study on Indian jewellery industry, organised and unorganised jewellery industry.

Future Work plan : To generate more information about the brands and its offerings.

AMITY BUSINESS SCHOOLDissertation NTCC DiaryTo be filled on daily basis and to be sent to faculty guide on weekly basisDate :- 22/12/2014Monday :- Started Drafting introduction.Tuesday :- The introductionWednesday :- Generated infrmation about the companies and their activities.Thursday :- Generated infrmation about the companies and their activitiesFriday :- found a few research papersSaturday :- read the research papers.

AMITY BUSINESS SCHOOLDissertation WEEKLY PROGRESS REPORT for the WEEK:- 2 WPR 2 of 17Name: Nida KhanProgramme: MBA (G) Enrolment No.: A0101913182Project Title: A STUDY OF CONSUMER BUYING BEHAVIOUR OF BRANDED VS NON BRANDED JEWELERRY MARKET IN INDIA.Target of Week : To go through the research papers and summarize/conclude their findings Achievement of Week : Introduction and Studied research papers and summarized the study.Future Work plan : To read the research papers collected and understand the various variables

AMITY BUSINESS SCHOOLDissertation NTCC DiaryTo be filled on daily basis and to be sent to faculty guide on weekly basisDate :- 29/12/2014Monday :- Went through the research papersTuesday :- Browsed on the internet for studies and surveys of the same/related topicWednesday:- Compiling the review of literature further.Thursday :- Review of literature.Friday :-listed down the variable of price, quality, loyalty, image, avalability Saturday :- Searched for additional research papers.

AMITY BUSINESS SCHOOLDissertation WEEKLY PROGRESS REPORT for the WEEK:- 3WPR 3 of 17Name: Nida KhanProgramme: MBA (G) Enrolment No.: A0101913182Project Title: A STUDY OF CONSUMER BUYING BEHAVIOUR OF BRANDED VS NON BRANDED JEWELERRY MARKET IN INDIA.Target of Week: To review brands of the product category and collect info about the brands Achievement of Week : Offerings by the brands recognized and literature was collected and compiled.Future Work plan : To start browsing studies regarding the topic and search for brands.

AMITY BUSINESS SCHOOLDissertation NTCC DiaryTo be filled on daily basis and to be sent to faculty guide on weekly basisDate :- 5/01/2015Monday :- Read about the leading brands in the product category.Tuesday :- found the research paper and articles regarding the brands decided Wednesday :- compilied the information and decided on the final brands/attributes to be used in the study.Thursday :-. collected and studied the literature regarding the brands decided.Friday :- Compilation

AMITY BUSINESS SCHOOLDissertation WEEKLY PROGRESS REPORT for the WEEK:- 4WPR 4 of 17Name: Nida KhanProgramme: MBA (G) Enrolment No.: A0101913182Project Title: A STUDY OF CONSUMER BUYING BEHAVIOUR OF BRANDED VS NON BRANDED JEWELERRY MARKET IN INDIA.Target of Week: Take the introduction further and finalize the literature review and to do progress in introduction.Achievement of Week : Reviewed earlier read research papers.Future Work plan : To read, understand and draft questionnaire.

AMITY BUSINESS SCHOOLDissertation NTCC Diary

To be filled on daily basis and to be sent to faculty guide on weekly basisDate :- 12/01/2015Monday :- Worked on the questionnaire.Tuesday :- Compiled the review of literature.Wednesday :- Continiued with the Literature review.Thursday :- Drafting of the questionnaireFriday :- Drafting of questionnaire.