1

Research Areas

Qualification

Benefits

Procedures

ScreeningCriteria

Focus areas are “Energy and Materials” 1. Energy: New and Renewable Energy, Energy Efficiency, Energy Storage, and Resources Exploitation 2. Materials: Energy Materials, Information and Electronic Materials, Electric Vehicle Materials, Water Treatment Materials and Biomedical Materials

Worldwide Scientist, Engineer, Inventor & Entrepreneur

Provide an opportunity of co-research and development- Research funds when selected finally

Submit a “Research Proposal” to SK Innovation by e-mail(hyoonkim@sk.com, byoung@sk.com ) “until June 8th - Presentation for the selected proposal at the closed session of UKC 2012

1. Dramatic Financial Impact2. Disruptive Technology (Sustainable Competitive Advantage)3. Commercial Application

Target Find “Breakthrough Technology”

2

NeedsNeeds

AApproachpproach(BT Point)AApproachpproach(BT Point)

BenefitBenefit

CompetitionCompetition

Identify the key success factor(KSF) from the opportunity analysis and present R&D target and Biz potentials. - What are Market and Customer Needs? What is the KSF of Technology and Business? Who is the final customer? Is the market large enough to invest? …

Describe the solution for the Market and Customer Needs- Define the concept of the idea to meet the target and add different points from existing concepts- Explain how to develop and/or implement the concept

Benefits and the effect to SK innovation and/or customers- Ex: Biz Potentials, Images the changed world

About the competition company/technology(1) What is it? Who has it?(2) What is the phase to develop currently?(3) What is the comparative advantages of your idea?

TargetTarget Explain ultimate goals of the idea clearly

DeliverablesDeliverables

Plan the milestone schedule from idea to commercialization- Step: Concept / Feasibility / Research / Development / Biz Incubation- Present a period, funding, key deliverables and an evaluation criteria (show stoppers) for each step

Breakthrough Technology

English

3

Breakthrough Technology

Korean

NeedsNeeds

AApproachpproach(BT Point)AApproachpproach(BT Point)

BenefitBenefit

CompetitionCompetition

(1) 기회분석으로부터 (2) 핵심성공요인을 찾아내어 (3) 연구개발 Target 과 (4)Biz Potential 제시 – 시장 /고객의 Needs 는 무엇인가 ? 기술 /사업의 핵심성공요인은 ? 최종 고객은 누구인가 ? 투자하기에 충분히 큰 시장인가 ?...

시장 /고객의 Needs 에 대한 Solution 은 무엇인가 ?- Target 을 달성하기 위한 Concept 을 정의하고 , 기존 대비 차별화 요소 설명- Concept 을 구현하는 방법과 이를 어떻게 개발 /확보할지 방안 설명

경쟁기관과 경쟁기술이 (1) 무엇이고 , (2) 현재 어느 정도 기술개발 단계이며 , (3) 이들 대비 비교 우위는 무엇인가 ?

TargetTarget Project (Idea) 의 궁극적인 목표를 명료하고 간결하게 표현

DeliverablesDeliverables

개발부터 상업화까지 단계별 /전체 일정 계획- Concept / Feasibility / Research / Development / Biz Incubation- 각 단계별 기간 /연구비 /핵심 산출물 /평가 기준 (Show Stoppers)

이러한 Approach 를 통해 SK 이노베이션 및 고객에게 기대되는 이익 및 파급효과- 어떻게 세상이 달라지고 , 얼마나 돈을 벌고 ( 매출 Potential 등 ).