1. mobile monday 07/2012 - mr. huynh kim tuoc, facebook
DESCRIPTION
Mobile Monday Hà Nội tháng 7/2012 với chủ đề "Next Media".Anh Huỳnh Kim Tước, giám đốc đại diện facebook tại Việt Nam chia sẻ tầm nhìn của facebook về mediaTRANSCRIPT
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Agenda – The Next Media
1. Trends
2. Facebook Mobile
3. Mobile Strategy
4. Facebook Technology
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Technology is finally
catching up with human
behaviors
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Doing business – Back to the Future
1910 1950 2012
J onathan likes AT&T.
AT&TPaste 50x50 logo
here.
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The Opportunity in a nutshell - Facebook
Increase Retention
Gain new Customers
Build more meaningful relationships with your customers
Influence prospects through their friends
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Leapfrog
No economic barriers
Liberate from computers
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Mobile only
Asia, Middle East, Africa
Most active
US, UK, IndonesiaKenya, South Africa
More engaged
than desktop users
2x
Mobile audience
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PCs
1.0 B
InternetUsers
2.3 B
MobilePhones
5.6 BPeople
6.8 B
The Facebook experience
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Mobile Strategy
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1 Facebook for Every Phone
2 Social by Design
3 Partnerships
Strategy
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Popular Facebook Features
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24 languages including Vietnamese
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Check-In
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Facebook Pages
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Photo Filters
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1 Facebook for Every Phone
2 Social by Design
3 Mobile Data
Strategy
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Announcing Facebook App,designed for Mediatek’s MRE
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Fast = 2G Network
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Light = Bandwidth (5mb)Footprint (512kb)
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Easy = One application, every phone
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Zero Rated
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1 Facebook for Every Phone
2 Social by Design
3 Partnerships
Strategy
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Mediatek
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Device Manufacturers
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Carriers
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350+ operators
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It works … and we are flexible
1. Pricing
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From free to paid traffic
Ex: Turkey16-month Freemium Model
Long term Promo
__ paid traffic __ free traffic
X10 Uplift
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2. Co-Marketing
On the webOn mobileATL/BTL
SMS
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Facebook Marketing Exposure on the web
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Facebook Technology
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Social Graph Open Graph
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Technology to make your business more engaging: E Commerce
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Extending to mobile
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Facebook Pages Manager
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Distribution from facebook
Bookmarks
Notifications
News Feed
Requests
Search
Timeline
1
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Monetize with Operator Billing
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